Faux Leather

Shoppers searched for this 923K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $256K a year.

Searches, last 12 months

923K

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

1.6%

Market size, estimated

$256Ka year

Peak month

January1.3× the quietest month

Top search term

faux leather232K searches a year

Listings sell for $16.88 on average, from $5.74 to $133.24. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $16.88 that is $2K to $4K a year per listing.

Average price

$16.88inside the $15 to $100 sweet spot

Price range

$5.74–$133.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

4.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #863 within Fabric. It carries 972 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

99%

Out of stock, average day

4.2%

Average rank

#863in Fabric

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

972per listing

Listings tracked

67

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months