fasteners
Skip itPrices mostly outside the sweet spot ($2.08–$8.88) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good705.53avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$146K$146K/yr · 358K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.92avg listing price — sweet spot $15–$100
Price range
Bad$2.08–$8.88cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, fasteners is a $146K/yr Amazon United States market (358K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 39/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
fasteners market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- $178K–$237K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
67
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
13%
- Charles Leonard34%
- Newkita28%
- Hotop10%
- Monigte6%
- ADULLPONY5%
- HAPY SHOP4%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top fasteners search terms
- fasteners102K/yr
- paper fasteners63K/yr
- brass fasteners33K/yr
- brads paper fasteners32K/yr
- fasteners hardware29K/yr
- fastener20K/yr
- metal fasteners15K/yr
- brad fasteners13K/yr
- brass brads10K/yr
- brass paper fasteners10K/yr
Top fasteners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Charles Leonard Fastener Brass Plated 1 Inch Shank Round 10 MM Head 100-Pack (4R-BP)
Charles Leonard$3.074.7★1,381 rev
100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Multicolor)
Newkita$4.044.7★469 rev
100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Gold)
Newkita$4.004.7★469 rev
Hotop 500 Pcs Brads for Paper Crafts Metal Round Paper Fasteners for Craft Art Crafting School DIY Supplies(0.3 x 0.6 Inch Golden)
Hotop$7.364.7★1,782 rev
ADULLPONY 600Pcs Gold Brads Paper Fasteners 8x17.5mm Mini Brads Split Pins Round Head Brass Fasteners for Paper Crafts Supplies
ADULLPONY$8.624.7★51 rev
Newest
by launch date
Monigte Brass Fasteners 300 Pack Small Brads for Paper Crafts Scrapbooking DIY Handmade Cards School Projects
Monigte$4.7871 rev
180pcs Brads for Paper Crafts12 Colors Brads Paper Fasteners Metal Paper Fasteners Mini Brads for DIY Crafts Projects Scrapbooking Split Pins
Monigte$4.95240 rev
ADULLPONY 600Pcs Gold Brads Paper Fasteners 8x17.5mm Mini Brads Split Pins Round Head Brass Fasteners for Paper Crafts Supplies
ADULLPONY$8.6251 rev
Paper Fasteners for Crafts 250pcs Brad Fasteners 8x17mm Gold Brads Paper Fasteners Mini Metal Paper Brads Split Pins Round Head Fasteners
Homdire$6.0331 rev
Brads for Paper Crafts 200pcs Multicolor Metal Paper Fasteners 8x17mm Fasteners for Crafts Paper Brads Round Head Fasteners Split Pin
Homdire$5.85169 rev
Trending
90-day click momentum100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Gold)
Newkita$4.004.7★
EuTengHao 300Pcs Brass Fasteners Scrapbooking Brads Round Head Brass Plated Fasteners for Craft Art Crafting School Project Decorative Scrapbooking DIY Supplies (1/2 Inch Shank 8mm Head Gold
EuTengHao$7.384.6★
Charles Leonard Fasteners Round Head Brass Plated 1/2 Inch Shank 8 MM Head 100-Pack (2R-BP)
Charles Leonard$2.964.7★
OLYMPX 100 Pcs of 2 Capacity Economy Self Adhesive Prong Paper Fastener Bases 2.75 Inch Center for Paper File Clip Folder Accessories 100 per Box
Olympx$8.864.5★
Brads for Paper Crafts 200pcs Multicolor Metal Paper Fasteners 8x17mm Fasteners for Crafts Paper Brads Round Head Fasteners Split Pin
Homdire$5.854.6★
What buyers say about fasteners
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“As advertised”
“Colors are bright”
“Great value”
“These are the perfect size”
“sturdy”
“Easy to use”
“Durable”
“Fasteners”
“Brass Fastener were what I needed for my project”
What buyers complain about
“They are tiny”
“Compressors do not slide easily”
“Cheaply constructed and unworkable metal fasteners”
“Quality isn't the best”
“The slides on these fasteners do not move easily”
“They don't slide easy”
“the price difference is not worth it”
“Piping wheel fell apart first time used”
“These eventually loose their shape”
“Very pliable and weak”
Top return reasons
Common questions
- Is fasteners profitable to sell on Amazon United States?
- The niche generates $146K/yr across 17 tracked products. 90-day search growth is -5.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the fasteners niche?
- 12 brands and 67 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in fasteners?
- Top complaints mined from reviews: Size-Overall, Sliding/Retract Mechanism, Metal Quality. The return rate is 0.5%.
- When does demand for fasteners peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the fasteners niche?
- Listings span $2.08–$8.88; the average listing price is $5.92 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.