Is fall washi tape profitable to sell on Amazon United States?

The niche generates $9K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +61.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the fall washi tape niche?

15 brands and 19 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in fall washi tape?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 1.2%.

What does it cost to enter the fall washi tape niche?

Listings span $5.35–$19.60; the average listing price is $9.57 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.

fall washi tape

Worth a look

Shows low returns (1.2%), but a small market ($9K/yr) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great416.19

avg incumbent reviews — the moat a new listing must climb

Growth

Great+61.9%

90-day search growth — must beat 0% to launch

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Price range

Okay$5.35–$19.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.57

avg listing price — sweet spot $15–$100

Market size

Bad$9K

$9K/yr · 34K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, fall washi tape is a $9K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

fall washi tape market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $14K–$19K; units × avg price
Conversion rate: 2.9%
Avg BSR: #1,069
Page quality: 0%
Prime: 100%
Sponsored: 52%
Out of stock: 16.8%
Avg brand age: 32 months
Avg seller age: 219 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

36%

Baijixin18%
YOUQIWJ15%
Songdao8%
littkeef cliaet7%
Waenerec7%
YUBX7%

Demand

Weekly Amazon search volume, last 35 weeks — +61.9% search growth over the last 90 days.

Open Trend

Top fall washi tape search terms

fall washi tape23K/yr +53.0%2.3% conv.
autumn washi tape7K/yr +44.2%2.9% conv.
washi tape fall4K/yr +160.2%1.4% conv.

All search terms

Top fall washi tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Baijixin Autumn Washi Tape Set 10 Rolls - Autumn Leaves Pumpkin Sunflower Fall Decorative Tape for Bullet Journal Planner DIY Arts Crafts Scrapbooking

Baijixin$6.024.8★238 rev

YOUQIWJ Autumn Washi Tape Set 10 Rolls - Yellow Leaves & Flowers Masking Decorative Tapes for Bullet Journal Planner DIY Arts Crafts Scrapbooking Party Favors (Autumn)

YOUQIWJ$6.084.7★38 rev

Songdao 18 Rolls Seasons Flowers Washi Tape Set Floral Arts Adhesive Tapes Blooming Garden Decorative Masking Tape Sets for Craft Kids Scrapbook DIY Gift Wrapping (Autumn)

Songdao$8.833.8★96 rev

Waenerec Fall Washi Tape Set 20 Rolls Autumn Washi Tape Autumn Thanksgiving Pumpkin Fall Leaves Decorative Tape for Seasonal Kids DIY Art Crafts Notebook Scrapbooking & Stamping Supplies

Waenerec$8.074.1★204 rev

Joysoong Halloween Washi Tape Set 16 Rolls Fall & Spooky Decorative Tape Autumn Washi Tape for Journaling Crafts Pumpkin Decor (0.6 x10 ft) - Autumn Leaves Bats Pumpkins Vintage Horror

Joysoong$10.144.5★8 rev

Newest

by launch date

YOUQIWJ Autumn Washi Tape Set 10 Rolls - Yellow Leaves & Flowers Masking Decorative Tapes for Bullet Journal Planner DIY Arts Crafts Scrapbooking Party Favors (Autumn)

YOUQIWJ$6.0838 rev

9mo ago

Joysoong Halloween Washi Tape Set 16 Rolls Fall & Spooky Decorative Tape Autumn Washi Tape for Journaling Crafts Pumpkin Decor (0.6 x10 ft) - Autumn Leaves Bats Pumpkins Vintage Horror

Joysoong$10.148 rev

9mo ago

YUBBAEX 60 Rolls Value Washi Tape Pack Retro Arts Masking Tape Basic Patterns Decorative for DIY Crafts Bullet Journal Supplies Planners Scrapbook Card/Gift Wrapping (Autumn Kimono)

YUBBAEX$14.56107 rev

11mo ago

MOZUI 12 Rolls Fall Plaids Washi Tape Autumn Maple Leaves Pumpkin Masking Washi Tape 15mm Thanksgiving Harvest Decorative Tape Sticker for Scrapbook Journal DIY Craft Gift Wrapping

MOZUI$8.106 rev

12mo ago

Waenerec Fall Washi Tape Set 20 Rolls Autumn Washi Tape Autumn Thanksgiving Pumpkin Fall Leaves Decorative Tape for Seasonal Kids DIY Art Crafts Notebook Scrapbooking & Stamping Supplies

Waenerec$8.07204 rev

1y ago

What buyers say about fall washi tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness21%

“has a good amount of stickiness for what I use it for. sectioning my diamond paintings”

Design-Overall20%

“The designs are nice and pretty”

Color13%

“the colors are bright”

Quality-Overall9%

“The quality of the tape is great”

Shape/Style4%

“The patterns are really gorgeous”

Value For Money4%

“Price point is great”

Durability3%

“durable”

Paper Quality3%

“Worked perfectly for taping my Bible's book introductory pages”

What buyers complain about

Adhesion/Stickiness22%

“Poor Adhesive”

Quality-Overall11%

“This is pretty cheap tape”

Thickness9%

“Thin”

Tear Resistance5%

“Also they don't tear evenly”

Durability5%

“It rips in half every time you try to use it”

Size-Overall5%

“Also the rolls are small”

Paper Quality4%

“Ive had to toss quite a few because they do not stick to paper”

Design-Overall3%

“the scale of designs is tiny”

Rope/Wire Tangling3%

“It splits as you are taking it from the roll even when you are being careful and pulling slowly”

Color3%

“Also the colors are not as bright as I thought they would be”

Top return reasons

Size-Overall24%

Adhesion/Stickiness16%

Thin13%

Color11%

Quality-Overall11%

Advertised Vs Actual Product8%

Paper Quality8%

Material Quality5%

Ease Of Use3%

Functionality-Overall3%

Common questions

Is fall washi tape profitable to sell on Amazon United States?: The niche generates $9K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +61.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the fall washi tape niche?: 15 brands and 19 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in fall washi tape?: Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 1.2%.
What does it cost to enter the fall washi tape niche?: Listings span $5.35–$19.60; the average listing price is $9.57 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.