fall ribbon
Worth a lookShows demand growing +312.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+312.1%90-day search growth — must beat 0% to launch
Competition
Great21%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great252.43avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Okay$11.93avg listing price — sweet spot $15–$100
Price range
Okay$4.03–$24.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$113K$113K/yr · 450K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, fall ribbon is a $113K/yr Amazon United States market (450K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 61/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
fall ribbon market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $239K–$298K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #6,566
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 75%
- Out of stock
- 21.8%
- Avg brand age
- 34 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
50 rising
Sellers
62
Top-5 brand share
45%
Top 20: 82%
Top-5 click share
21%
Top 20: 54%
Open market
51%
- Whaline17%
- LaRibbons12%
- Ribest6%
- Hying5%
- Habbiful5%
- Vincreem5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +312.1% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 86.6×
Top fall ribbon search terms
- fall ribbon175K/yr
- fall wired ribbon38K/yr
- fall ribbon wired59K/yr
- fall ribbon for wreaths24K/yr
- pumpkin ribbon16K/yr
- fall wired ribbon 2.5 inch8K/yr
- fall wired ribbon for wreaths10K/yr
- thanksgiving ribbon45K/yr
- autumn ribbon9K/yr
- wired fall ribbon7K/yr
Top fall ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Whaline 10 Rolls 50 Yard Fall Plaid Burlap Ribbon 1 Inch Decorative Wrapping Ribbon for Autumn Thanksgiving DIY Crafts Bow Wreath Making Supplies
Whaline$13.744.3★124 rev
12 Rolls Fall Wired Edge Ribbon for Wreaths 2 Inch x 60 Yards Maple Leaves Pumpkin Burlap Ribbon Thanksgiving Plaid Crafts for Autumn Harvest Party Decoration Supplies 12 Styles
Vincreem$22.044.6★239 rev
6 Rolls 30 Yards Fall Burlap Ribbon 2.5 Inch Wired Edge Ribbon with Buffalo Plaid and Pumpkin Pattern for Thanksgiving Crafts Wreaths Bows and Gift Wrapping
ZYP$15.014.8★441 rev
LaRibbons Fall Ribbons for Crafts 10 Rolls Harvest Craft Set for Wreaths Thanksgiving Decor Gift Wrapping 3/8 + 5/8 47 Yards
LaRibbons$16.564.8★136 rev
Whaline 8 Rolls 40 Yards Fall Thanksgiving Ribbons 2 & 1 Inch Orange Plaids Pumpkin Leaves Wired Edge Ribbon Rustic Autumn Harvest Craft Ribbon for Wreath Bow DIY Crafts Wrapping
Whaline$16.744.5★67 rev
Newest
by launch date
UCSAJI 4 Rolls 20 Yards Fall Burlap Ribbon Set 2.5 Inch Pumpkin Maple Leaves Buffalo Plaid Autumn Harvest Thanksgiving Craft Wreth Bow Decor(Orange)
UCSAJI$7.6611 rev
LaRibbons Fall Ribbons for Crafts 10 Rolls Harvest Craft Set for Wreaths Thanksgiving Decor Gift Wrapping 3/8 + 5/8 47 Yards
LaRibbons$16.56136 rev
2 Rolls Fall Ribbon Wired 2.5 inch 12 Yard Fall Ribbon for Wreaths Wreath Making Supplies Thanksgiving Decorations Autumn Pumpkin Plaid Wired Ribbons Thanksgiving Craft Wreath Crafting
DUOJINSANXI$5.0514 rev
Ribest Fall Ribbon Wired 2-1/2 Inch x 10 Yards Fall Bulap Plaid Ribbon Wired for Wreaths Bows Crafts Decoration Gift Wrapping Orange/Black
Ribest$9.887 rev
Ribest Fall Ribbon Wired 2-1/2 Inch x 10 Yards Fall Bulap Plaid Ribbon Wired for Wreaths Bows Crafts Decoration Gift Wrapping Green/Orange/Red
Ribest$9.844 rev
Trending
90-day click momentumUCSAJI 4 Rolls 20 Yards Fall Burlap Ribbon Set 2.5 Inch Pumpkin Maple Leaves Buffalo Plaid Autumn Harvest Thanksgiving Craft Wreth Bow Decor(Orange)
UCSAJI$7.664.9★
12 Rolls Fall Wired Edge Ribbon for Wreaths 2 Inch x 60 Yards Maple Leaves Pumpkin Burlap Ribbon Thanksgiving Plaid Crafts for Autumn Harvest Party Decoration Supplies 12 Styles
Vincreem$22.044.6★
2 Rolls Fall Ribbon Wired 2.5 inch 12 Yard Fall Ribbon for Wreaths Wreath Making Supplies Thanksgiving Decorations Autumn Pumpkin Plaid Wired Ribbons Thanksgiving Craft Wreath Crafting
DUOJINSANXI$5.054.0★
Ribest Fall Ribbon Wired 2-1/2 Inch x 10 Yards Fall Bulap Plaid Ribbon Wired for Wreaths Bows Crafts Decoration Gift Wrapping Green/Orange/Red
Ribest$9.845.0★
Meseey Fall Wired Ribbon 40 Yards Natural/Orange/Sage Green/Plaid Ribbon 1-1/2 Inch Autumn Ribbon for Big Bow Wreath Outdoor Decoration(8 Rolls)
Meseey$14.604.4★
What buyers say about fall ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“no major complaints”
“Colors are accurate to picture”
“Made a perfect wreath”
“Gifts”
“The amount versus price was appropriate”
“Exactly what i needed”
“The wire edge makes the ribbon super easy to use”
“similar to a high-quality linen”
“It really held its shape”
“The floral pumpkin print is clear, and the rich navy, orange, sage green, and cream colors are vibrant enough to stand out beautifully against our dark wood door”
What buyers complain about
“Way to small”
“what you get is all the same brown”
“To thin”
“BUT cant get past the smell”
“Rough edges”
“Doesnt look like it appears in the photo”
“the wire is so thin you cant really shape it well”
“disappointed in the craftsmanship”
“Horrible material”
“quietly fall brilliance”
Top return reasons
Common questions
- Is fall ribbon profitable to sell on Amazon United States?
- The niche generates $113K/yr across 102 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is +312.1%. Flapen's verdict: Worth a look (61/100).
- How competitive is the fall ribbon niche?
- 50 brands and 62 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in fall ribbon?
- Top complaints mined from reviews: Size-Overall, Color, Thin. The return rate is 2.9%.
- When does demand for fall ribbon peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 86.6× the quietest.
- What does it cost to enter the fall ribbon niche?
- Listings span $4.03–$24.05; the average listing price is $11.93 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.