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Fall Pony Beads

Maybe

Search demand grew +456.0% this quarter. But shoppers spend an estimated $12K a year here, so Fall Pony Beads is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 46
Market size
$12K/yr20K searches / yr
90-day growth
+456.0%search demand this quarter
Competition
48%top-5 click share · 21 brands · 23 sellers

Flapen Score

Fall Pony Beads against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Fall Pony Beads is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fall Pony Beads market on Amazon at a glance

Shoppers on Amazon United States searched for Fall Pony Beads 20K times last year and spent an estimated $12K. The top 5 brands take 66% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +456.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+456.0%
Conversion, latest week
5.2%
Market size, estimated
$12Ka year
Peak month
November93.2× the quietest month
Top search term
fall colored beads5K searches a year

02 · Price

A sale here is worth $11.87.

Listings sell for $11.87 on average, from $7.29 to $18.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $11.87 that is $1K to $3K a year per listing.

Average price
$11.87under the $15 to $100 sweet spot
Price range
$7.29–$18.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #5,221 within Beading Supplies. It carries 326 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#5,221in Beading Supplies
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
326per listing
Listings tracked
27

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Fall Pony Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

23

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

48%

Top 20: 90%

Open market

31%

  • Brand 147%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Fall Pony Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJunAugNovMarMayAug

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 93.2×

Search terms

Top Fall Pony Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fall colored beads5K/yr
  • fall color beads4K/yr
  • fall pony beads6K/yr
  • pony beads fall colors3K/yr
  • fall colored pony beads3K/yr

Reviews and returns

What reviews say buyers love and hate about Fall Pony Beads

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Color”
25%of negative reviews mention “Durability”
2.2%of orders come back
“Beads split apart”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Fall Pony Beads questions

Answered from the same tracked data.