fall fabric
Worth a lookShows a sweet-spot price point ($23.20 avg), but a small market ($38K/yr) keeps it on the watch list.
Avg price
Incredible$23.20avg listing price — sweet spot $15–$100
Price range
Incredible$16.02–$51.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good959.75avg incumbent reviews — the moat a new listing must climb
Growth
Good+37.5%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$38K$38K/yr · 84K searches
According to Flapen's Amazon United States niche tracking, fall fabric is a $38K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
fall fabric market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $46K–$58K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #3,569
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 75%
- Out of stock
- 22.9%
- Avg brand age
- 32 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
19
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
17%
- craftido26%
- Fanfanwin24%
- Tegeme9%
- Hosuly9%
- ZMAAGG8%
- JNENERY7%
- Open — no brand owns it (5 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +37.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 14.6×
Top fall fabric search terms
- christmas jelly roll fabric49K/yr
- christmas jelly roll13K/yr
- christmas jelly rolls for quilting9K/yr
- jelly roll fabric christmas7K/yr
- christmas fabric jelly roll6K/yr
Top fall fabric products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Craftido-20 Options-100% Cotton Jelly Roll Fabric Precut Strips for Quilting Crafting and Sewing 40 Strips 2.5 x 44 Assorted Bundles for Rugs Quilts DIY Crafts and Home Decor-Winter Christmas
craftido$27.534.8★546 rev
Fanfanwin 40 Pcs Woodland Plaid Christmas Fabric Strips Roll 2.56 Quilting Fabric Jelly Patchwork Snowflake Reindeer Poinsettia Sewing Material for Winter Xmas Scrapbooks Doll Clothes DIY Craft
Fanfanwin$16.913.9★555 rev
Tegeme 40 Pcs Christmas Jelly Fabric for Quilting Strips 2.55 Inch Xmas roll Red and Green Precut Fabric Patchwork Rolls for Quilting and Sewing DIY Crafts (Vivid Style)
Tegeme$16.354.1★1,498 rev
Fanfanwin 40 Pcs Vintage Christmas Fabric Strips Roll 2.56 Winter Quilting Fabric Jelly Patchwork Santa Red Cardinal Poinsettia Sewing Material for Winter Xmas Scrapbooks Doll Clothes DIY Craft
Fanfanwin$16.803.9★555 rev
Hosuly 40 Pcs Christmas Fabric Jelly Fabric Quilting Patchwork Roll Red and Green Quilting Strips 2.55 Inch Precut Santa Claus Tree Snowman Cardinal Patchwork Roll for Xmas Winter Sewing DIY Craft
Hosuly$16.824.0★1,363 rev
Newest
by launch date
Stacy Iest HSU Holiday Cheer Jelly Roll 40 2.5-inch Strips Moda Fabrics 20970JR
Moda Fabrics$51.700 rev
Craftido-20 Options-100% Cotton Jelly Roll Fabric Precut Strips for Quilting Crafting and Sewing 40 Strips 2.5 x 44 Assorted Bundles for Rugs Quilts DIY Crafts and Home Decor-Winter Christmas
craftido$27.53546 rev
Ganeen 100 Pcs Vintage Christmas Quilting Fabric Roll 2.56 x 20.08 Inch Santa Reindeer Fabric Jelly Square Patchwork Nutcracker Cardinal Precut Strip Bundle for Winter Xmas Craft DIY Sewing Material
Ganeen$17.98999 rev
Ganeen 100 Pcs Beige Winter Quilting Fabric Roll Neutral Christmas 2.56 Inch Fabric Strips Jelly Patchwork Reindeer Snowman Nutcracker Precut Square Bundle for Xmas Handmade Material Craft DIY Sewing
Ganeen$18.11999 rev
Stephanie Sliwinski Old World Yuletide Jelly Roll 40 2.5-inch Strips Moda Fabrics 45620JR
Moda Fabrics$46.091 rev
Trending
90-day click momentumStacy Iest HSU Holiday Cheer Jelly Roll 40 2.5-inch Strips Moda Fabrics 20970JR
Moda Fabrics$51.700.0★
Ganeen 100 Pcs Beige Winter Quilting Fabric Roll Neutral Christmas 2.56 Inch Fabric Strips Jelly Patchwork Reindeer Snowman Nutcracker Precut Square Bundle for Xmas Handmade Material Craft DIY Sewing
Ganeen$18.113.9★
Fanfanwin 40 Pcs Vintage Plaid Christmas Quilting Fabric Roll 2.56 Inch Precut Fabric Squares Jelly Patchwork Red and Green Checked Strips Materials for Winter Xmas Holiday Craft Sewing Panels DIY
Fanfanwin$17.443.9★
Jelly Roll Quilting Fabric Scraps Squares Strips Snowman Pattern Roll Cotton Fabric for Christmas DIY Crafts & Home Decor
ZMAAGG$21.894.5★
Jelly Roll Fabric Pre-Cut Jelly Roll Fabric Strips for Quilting Jelly Rolls for Sewing Quilting Clearance Fabrics Jelly Rolls with Different Patterns
JNENERY$16.024.5★
What buyers say about fall fabric
What buyers praise and complain about, mined from review topics.What buyers love
“The fabrics are beautiful”
“Beautiful colors”
“Btw, the material seems to be nice quality and the greens-are beautiful”
“A great value”
“Beautiful prints and easy to use”
“Good quality”
“still very aesthetic”
“A gift”
“As advertised”
“nice and patterns are great”
What buyers complain about
“Fabric is mostly a poly with possible minimal cotton”
“not as good as a quilt shop option”
“The colors are dull”
“Doesnt look anything like the photo advertised”
“Strips are not the same length”
“the prints are not good either”
“fabric too slippery”
“Colors not like pictures”
“threads that get caught up in the sewing machine tearing”
“Not quilting fabric”
Top return reasons
Common questions
- Is fall fabric profitable to sell on Amazon United States?
- The niche generates $38K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +37.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the fall fabric niche?
- 11 brands and 19 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in fall fabric?
- Top complaints mined from reviews: Material Quality, Quality-Overall, Color. The return rate is 2.6%.
- When does demand for fall fabric peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 14.6× the quietest.
- What does it cost to enter the fall fabric niche?
- Listings span $16.02–$51.70; the average listing price is $23.20 (sweet spot $15–$100). The average incumbent carries 960 reviews — the moat a new listing must climb.