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Fall Fabric

Maybe

Products sell for $23.20 on average, inside the sweet spot. But shoppers spend an estimated $38K a year here, so Fall Fabric is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$38K/yr84K searches / yr
90-day growth
+37.5%search demand this quarter
Competition
61%top-5 click share · 11 brands · 19 sellers

Flapen Score

Fall Fabric against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Fall Fabric is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fall Fabric market on Amazon at a glance

Shoppers on Amazon United States searched for Fall Fabric 84K times last year and spent an estimated $38K. The top 5 brands take 76% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+37.5%
Conversion, latest week
2.0%
Market size, estimated
$38Ka year
Peak month
November14.6× the quietest month
Top search term
christmas jelly roll fabric49K searches a year

02 · Price

A sale here is worth $23.20.

Listings sell for $23.20 on average, from $16.02 to $51.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.20 that is $0 to $2K a year per listing.

Average price
$23.20inside the $15 to $100 sweet spot
Price range
$16.02–$51.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #3,569 within Fabric. It carries 960 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
85%
Out of stock, average day
22.9%
Average rank
#3,569in Fabric
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
960per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Fall Fabric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

19

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

  • Brand 126%
  • Brand 224%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (5 brands, 17%)

Demand

Fall Fabric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 14.6×

Search terms

Top Fall Fabric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas jelly roll fabric49K/yr
  • christmas jelly roll13K/yr
  • christmas jelly rolls for quilting9K/yr
  • jelly roll fabric christmas7K/yr
  • christmas fabric jelly roll6K/yr

Reviews and returns

What reviews say buyers love and hate about Fall Fabric

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Upholstery/Fabric Quality”
23%of negative reviews mention “Material Quality”
2.6%of orders come back
“Fabric is mostly a poly with possible minimal cotton”
A buyer, on “Material Quality”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fall Fabric questions

Answered from the same tracked data.