Fall Fabric
MaybeProducts sell for $23.20 on average, inside the sweet spot. But shoppers spend an estimated $38K a year here, so Fall Fabric is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 4650
- Market size
- $38K/yr84K searches / yr
- 90-day growth
- +37.5%search demand this quarter
- Competition
- 61%top-5 click share · 11 brands · 19 sellers
Flapen Score
Fall Fabric against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Fall Fabric is stronger. Inside it, weaker.
Market
The Fall Fabric market on Amazon at a glance
Shoppers on Amazon United States searched for Fall Fabric 84K times last year and spent an estimated $38K. The top 5 brands take 76% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- +37.5%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $38Ka year
- Peak month
- November14.6× the quietest month
- Top search term
- christmas jelly roll fabric49K searches a year
02 · Price
A sale here is worth $23.20.
Listings sell for $23.20 on average, from $16.02 to $51.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.20 that is $0 to $2K a year per listing.
- Average price
- $23.20inside the $15 to $100 sweet spot
- Price range
- $16.02–$51.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #3,569 within Fabric. It carries 960 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 85%
- Out of stock, average day
- 22.9%
- Average rank
- #3,569in Fabric
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 960per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Fall Fabric products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
19
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
17%
- Brand 126%
- Brand 224%
- Brand 39%
- Brand 49%
- Brand 58%
- Brand 67%
- Open — no brand owns it (5 brands, 17%)
Demand
Fall Fabric search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 14.6×
Search terms
Top Fall Fabric search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas jelly roll fabric49K/yr
- christmas jelly roll13K/yr
- christmas jelly rolls for quilting9K/yr
- jelly roll fabric christmas7K/yr
- christmas fabric jelly roll6K/yr
Reviews and returns
What reviews say buyers love and hate about Fall Fabric
We read the reviews and the return reasons for every product selling here.
“Fabric is mostly a poly with possible minimal cotton”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fall Fabric questions
Answered from the same tracked data.









