Fall Fabric
MaybeProducts sell for $23.20 on average, inside the sweet spot. But shoppers spend an estimated $38K a year here, so Fall Fabric is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 4650
- Market size
- $38K/yr84K searches / yr
- 90-day growth
- +37.5%search demand this quarter
- Competition
- 61%top-5 click share · 11 brands · 19 sellers
Flapen Score
Fall Fabric against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Fall Fabric is stronger. Inside it, weaker.
Market
The Fall Fabric market on Amazon at a glance
Shoppers on Amazon United States searched for Fall Fabric 84K times last year and spent an estimated $38K. The top 5 brands take 76% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- +37.5%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $38Ka year
- Peak month
- November14.6× the quietest month
- Top search term
- christmas jelly roll fabric49K searches a year
02 · Price
A sale here is worth $23.20.
Listings sell for $23.20 on average, from $16.02 to $51.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.20 that is $0 to $2K a year per listing.
- Average price
- $23.20inside the $15 to $100 sweet spot
- Price range
- $16.02–$51.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #3,569 within Fabric. It carries 960 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 85%
- Out of stock, average day
- 22.9%
- Average rank
- #3,569in Fabric
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 960per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Fall Fabric products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Craftido-20 Options-100% Cotton Jelly Roll Fabric Precut Strips for Quilting Crafting and Sewing 40 Strips 2.5 x 44 Assorted Bundles for Rugs Quilts DIY Crafts and Home Decor-Winter Christmas
- Price
- $27.53
- Rating
- 4.8/5
- Reviews
- 546
- Age
- 1y ago

Fanfanwin 40 Pcs Woodland Plaid Christmas Fabric Strips Roll 2.56 Quilting Fabric Jelly Patchwork Snowflake Reindeer Poinsettia Sewing Material for Winter Xmas Scrapbooks Doll Clothes DIY Craft
- Price
- $16.91
- Rating
- 3.9/5
- Reviews
- 555
- Age
- 1y ago

Tegeme 40 Pcs Christmas Jelly Fabric for Quilting Strips 2.55 Inch Xmas roll Red and Green Precut Fabric Patchwork Rolls for Quilting and Sewing DIY Crafts (Vivid Style)
- Price
- $16.35
- Rating
- 4.1/5
- Reviews
- 1,498
- Age
- 4y ago

Fanfanwin 40 Pcs Vintage Christmas Fabric Strips Roll 2.56 Winter Quilting Fabric Jelly Patchwork Santa Red Cardinal Poinsettia Sewing Material for Winter Xmas Scrapbooks Doll Clothes DIY Craft
- Price
- $16.80
- Rating
- 3.9/5
- Reviews
- 555
- Age
- 1y ago

Hosuly 40 Pcs Christmas Fabric Jelly Fabric Quilting Patchwork Roll Red and Green Quilting Strips 2.55 Inch Precut Santa Claus Tree Snowman Cardinal Patchwork Roll for Xmas Winter Sewing DIY Craft
- Price
- $16.82
- Rating
- 4.0/5
- Reviews
- 1,363
- Age
- 3y ago
Trending
estimated 90-day click momentum
Stacy Iest HSU Holiday Cheer Jelly Roll 40 2.5-inch Strips Moda Fabrics 20970JR
- Price
- $51.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Ganeen 100 Pcs Beige Winter Quilting Fabric Roll Neutral Christmas 2.56 Inch Fabric Strips Jelly Patchwork Reindeer Snowman Nutcracker Precut Square Bundle for Xmas Handmade Material Craft DIY Sewing
- Price
- $18.11
- Rating
- 3.9/5
- Reviews
- 999
- Age
- 1y ago

Fanfanwin 40 Pcs Vintage Plaid Christmas Quilting Fabric Roll 2.56 Inch Precut Fabric Squares Jelly Patchwork Red and Green Checked Strips Materials for Winter Xmas Holiday Craft Sewing Panels DIY
- Price
- $17.44
- Rating
- 3.9/5
- Reviews
- 555
- Age
- 1y ago

Jelly Roll Quilting Fabric Scraps Squares Strips Snowman Pattern Roll Cotton Fabric for Christmas DIY Crafts & Home Decor
- Price
- $21.89
- Rating
- 4.5/5
- Reviews
- 2,334
- Age
- 1y ago

Jelly Roll Fabric Pre-Cut Jelly Roll Fabric Strips for Quilting Jelly Rolls for Sewing Quilting Clearance Fabrics Jelly Rolls with Different Patterns
- Price
- $16.02
- Rating
- 4.5/5
- Reviews
- 1,233
- Age
- 5y ago
Newest
by launch date
Stacy Iest HSU Holiday Cheer Jelly Roll 40 2.5-inch Strips Moda Fabrics 20970JR
- Price
- $51.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Craftido-20 Options-100% Cotton Jelly Roll Fabric Precut Strips for Quilting Crafting and Sewing 40 Strips 2.5 x 44 Assorted Bundles for Rugs Quilts DIY Crafts and Home Decor-Winter Christmas
- Price
- $27.53
- Rating
- 4.8/5
- Reviews
- 546
- Age
- 1y ago

Ganeen 100 Pcs Vintage Christmas Quilting Fabric Roll 2.56 x 20.08 Inch Santa Reindeer Fabric Jelly Square Patchwork Nutcracker Cardinal Precut Strip Bundle for Winter Xmas Craft DIY Sewing Material
- Price
- $17.98
- Rating
- 3.9/5
- Reviews
- 999
- Age
- 1y ago

Ganeen 100 Pcs Beige Winter Quilting Fabric Roll Neutral Christmas 2.56 Inch Fabric Strips Jelly Patchwork Reindeer Snowman Nutcracker Precut Square Bundle for Xmas Handmade Material Craft DIY Sewing
- Price
- $18.11
- Rating
- 3.9/5
- Reviews
- 999
- Age
- 1y ago

Stephanie Sliwinski Old World Yuletide Jelly Roll 40 2.5-inch Strips Moda Fabrics 45620JR
- Price
- $46.09
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
19
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
17%
- craftido26%
- Fanfanwin24%
- Tegeme9%
- Hosuly9%
- ZMAAGG8%
- JNENERY7%
- Open — no brand owns it (5 brands, 17%)
Demand
Fall Fabric search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 14.6×
Search terms
Top Fall Fabric search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- christmas jelly roll fabric49K/yr
- christmas jelly roll13K/yr
- christmas jelly rolls for quilting9K/yr
- jelly roll fabric christmas7K/yr
- christmas fabric jelly roll6K/yr
Reviews and returns
What reviews say buyers love and hate about Fall Fabric
We read the reviews and the return reasons for every product selling here.
“Fabric is mostly a poly with possible minimal cotton”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fall Fabric questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









