Is fall charms profitable to sell on Amazon United States?

The niche generates $26K/yr across 34 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +355.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the fall charms niche?

22 brands and 23 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in fall charms?

Top complaints mined from reviews: Quality-Overall, Color, Weight Heavy. The return rate is 2.4%.

When does demand for fall charms peak?

Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 40.9× the quietest.

What does it cost to enter the fall charms niche?

Listings span $5.35–$22.01; the average listing price is $10.21 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.

fall charms

Worth a look

Shows demand growing +355.4% this quarter, but a small market ($26K/yr) keeps it on the watch list.

Growth

Incredible+355.4%

90-day search growth — must beat 0% to launch

Review moat

Good516.91

avg incumbent reviews — the moat a new listing must climb

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.4%

return rate — above 5% kills the launch gate

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Price range

Okay$5.35–$22.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.21

avg listing price — sweet spot $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$26K

$26K/yr · 117K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, fall charms is a $26K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

fall charms market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $31K–$41K; units × avg price
Conversion rate: 2.1%
Avg BSR: #4,265
Page quality: 0%
Prime: 97%
Sponsored: 76%
Out of stock: 9.8%
Avg brand age: 27 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

42%

Top 20: 85%

Open market

29%

SANNIX30%
MARFOREVER14%
Honbay11%
Acejoz7%
Ligficn5%
WOCRAFT4%

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — +355.4% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 40.9×

Open Trend

Top fall charms search terms

fall charms34K/yr +645.7%1.3% conv.
fall charms for jewelry making25K/yr +728.2%1.4% conv.
pumpkin charm11K/yr +144.7%0.6% conv.
pumpkin charms16K/yr +233.4%1.5% conv.
pumpkin charms for jewelry making8K/yr +494.5%1.4% conv.
thanksgiving charms for jewelry making7K/yr +154.1%2.1% conv.
thanksgiving charms11K/yr +159.4%2.0% conv.
fall charms for bracelets5K/yr +205.0%1.5% conv.

All search terms

Top fall charms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SANNIX 110Pcs/55 Pairs Fall Charms Thanksgiving Charms for Jewelry Making

SANNIX$11.394.7★1,613 rev

MARFOREVER 40 Pcs/20 Pairs Fall Charms for Jewelry Making Autumn Charms

MARFOREVER$8.864.7★778 rev

100Pcs 50 Pairs Fall Charms for Jewelry Making and Bracelets Thanksgiving Autumn Charms Gold Enamel Jewelry Pendants for Earring Bracelet Necklace Crafts Making

Acejoz$11.144.7★537 rev

SANNIX 90 Pcs Pumpkin Charms for Jewelry Making Thanksgiving Fall Pumpkin

SANNIX$9.684.6★453 rev

Ligficn Keychain Charms Cute Pumpkin Spider Funny Mini Coin Purse Backpack Keychain Bag Charm Chain Accessories for Women

Ligficn$10.973.6★13 rev

Newest

by launch date

Ligficn Keychain Charms Cute Pumpkin Spider Funny Mini Coin Purse Backpack Keychain Bag Charm Chain Accessories for Women

Ligficn$10.9713 rev

8mo ago

SANNIX 90 Pcs Pumpkin Charms for Jewelry Making Thanksgiving Fall Pumpkin

SANNIX$9.68453 rev

11mo ago

100Pcs 50 Pairs Fall Charms for Jewelry Making and Bracelets Thanksgiving Autumn Charms Gold Enamel Jewelry Pendants for Earring Bracelet Necklace Crafts Making

Acejoz$11.14537 rev

11mo ago

MEDIHOOL 132 Pcs Fall Charms for Jewelry Making 66 Style Thanksgiving Charms Assortment with Maple Leaf Turkey Pumpkin for for Jewelry Making DIY Necklace Bracelet Crafting Kit Crafts

MEDIHOOL$9.133 rev

12mo ago

DTOFOOT 60Pcs Fall Pumpkin Charms for Bracelet Necklace Earrings Making

DTOFOOT$10.99252 rev

1y ago

What buyers say about fall charms

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall38%

“Very well made”

Size-Overall12%

“Perfect size”

Value For Money7%

“Great Value”

Gifting Purpose7%

“Made great Halloween jewelry”

Fun/Entertainment Experience7%

“it was so fun”

Color6%

“They are brightly colored”

Weight Light6%

“not too heavy”

Chain/Key Quality4%

“Cute pumpkin keychain that looks good on my bag - sturdy”

Ease Of Use2%

“They are very easy to put jump rings on”

Advertised Vs Actual Product2%

“It is as described”

What buyers complain about

Quality-Overall25%

“quality control should have found that”

Color15%

“The color is kind of pale orange not really pumpkin orange”

Weight Heavy13%

“Very heavy, maybe made of iron”

Value For Money6%

“Not worth the $10 I spent”

Advertised Vs Actual Product6%

“Pictures are very misleading”

Size-Overall6%

“Super small/disappointed”

Top return reasons

Size-Overall49%

Advertised Vs Actual Product15%

Color10%

Value For Money7%

Defective Material/Parts4%

Chain/Key Quality4%

Quality-Overall3%

Smell2%

Wrist Fit2%

Material Quality2%

Common questions

Is fall charms profitable to sell on Amazon United States?: The niche generates $26K/yr across 34 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +355.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the fall charms niche?: 22 brands and 23 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in fall charms?: Top complaints mined from reviews: Quality-Overall, Color, Weight Heavy. The return rate is 2.4%.
When does demand for fall charms peak?: Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 40.9× the quietest.
What does it cost to enter the fall charms niche?: Listings span $5.35–$22.01; the average listing price is $10.21 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.