Fall Charms

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +715.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

119K

Growth, 90 days vs prior 90

+715.8%

Conversion, latest week

2.6%

Market size, estimated

$32Ka year

Peak month

October40.9× the quietest month

Top search term

fall charms37K searches a year

Listings sell for $10.15 on average, from $5.38 to $22.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $10.15 that is $0 to $1K a year per listing.

Average price

$10.15under the $15 to $100 sweet spot

Price range

$5.38–$22.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.1%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #3,563 within Charms. It carries 545 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

97%

Out of stock, average day

12.0%

Average rank

#3,563in Charms

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

545per listing

Listings tracked

34

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

26 months