fall beads
Worth a lookShows demand growing +534.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+534.1%90-day search growth — must beat 0% to launch
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Review moat
Great262.81avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Okay$10.71avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.40–$20.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$21K$21K/yr · 65K searches
According to Flapen's Amazon United States niche tracking, fall beads is a $21K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 59/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
fall beads market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $32K–$43K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #6,708
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 9.1%
- Avg brand age
- 28 months
- Avg seller age
- 275 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
48
Top-5 brand share
38%
Top 20: 81%
Top-5 click share
30%
Top 20: 68%
Open market
56%
- UPINS11%
- Augshy8%
- FairySandy7%
- ZXOPM6%
- PH PandaHall6%
- SANNIX5%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +534.1% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 54.7×
Top fall beads search terms
- fall beads30K/yr
- fall beads for jewelry making12K/yr
- thanksgiving beads11K/yr
- fall beads for crafts3K/yr
- fall beads for bracelets4K/yr
- fall bracelet making kit4K/yr
Top fall beads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FairySandy 200 Pieces Fall Thanksgiving Wooden Beads Pumpkin Maple Leaf Colorful Round Loose Spacer Autumn Beads for Necklace Bracelet Jewelry Making DIY Craft Home Decoration
FairySandy$13.884.5★316 rev
1000PCS Fall Crystal Glass Beads for Jewelry Making Crackle Orange Fall Beads for DIY Making Beaded Plants(Orange)
ZXOPM$9.614.4★556 rev
Augshy Fall Polymer Clay Beads for Thanksgiving Jewelry Bracelet Making
Augshy$8.184.5★236 rev
SANNIX 110Pcs/55 Pairs Fall Charms Thanksgiving Charms for Jewelry Making
SANNIX$11.394.7★1,613 rev
UPINS Fall Bracelet Making Beads Kit for Thanksgiving Jewelry DIY
UPINS$10.564.5★84 rev
Newest
by launch date
ZHIYUXI 1150PCS Thanksgiving Beads Fall Orange Glass Beads Jewelry Making
ZHIYUXI$9.929 rev
Brown Glass Beads Bulk for Jewelry Making Suncatchers Crafts Crystal Bead
OuMuaMua$11.561,271 rev
Augshy 500Pcs Acrylic Fall Leaf Beads Autumn Leaf Beads for Jewelry Making
Augshy$8.9951 rev
1000PCS Fall Crystal Glass Beads for Jewelry Making Crackle Orange Fall Beads for DIY Making Beaded Plants(Orange)
ZXOPM$9.61556 rev
UPINS Fall Bracelet Making Beads Kit for Thanksgiving Jewelry DIY
UPINS$10.5684 rev
Trending
90-day click momentum
ZHIYUXI 1100PCS Gold and Orange Faceted Glass Beads for Jewelry Making
ZHIYUXI$8.314.6★
ZHIYUXI 1150PCS Thanksgiving Beads Fall Orange Glass Beads Jewelry Making
ZHIYUXI$9.924.8★
Brown Glass Beads Bulk for Jewelry Making Suncatchers Crafts Crystal Bead
OuMuaMua$11.564.5★
Labriciyon 100 Pcs Orange Mini Pumpkin Glass Beads: 8 x 10mm Loose Beads Thanksgiving & Halloween Decorations Jewelry Making Accessories
Labriciyon$7.264.9★
Augshy 500Pcs Acrylic Fall Leaf Beads Autumn Leaf Beads for Jewelry Making
Augshy$8.994.6★
What buyers say about fall beads
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“They are well made”
“There's a wonderful variety to choose from making it an excellent value for the price”
“They are a great size”
“The translucent finish gives the beads a lovely depth that makes handmade jewelry look much more polished and elegant”
“As expected”
“Very well rounded set”
“Gorgeous Mix of Colors and Textures”
“finishes make it easy to design pieces with lots of visual interest”
“finishes make it easy to design pieces with lots of visual interest”
What buyers complain about
“I get that it's probably a lot cheaper to do it this way”
“Very heavy, maybe made of iron”
“The leaves and stuff like that are a different material, silicone, I think”
Top return reasons
Common questions
- Is fall beads profitable to sell on Amazon United States?
- The niche generates $21K/yr across 58 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +534.1%. Flapen's verdict: Worth a look (59/100).
- How competitive is the fall beads niche?
- 44 brands and 48 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in fall beads?
- Top complaints mined from reviews: Value For Money, Weight Heavy, Material Quality. The return rate is 2.2%.
- When does demand for fall beads peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 54.7× the quietest.
- What does it cost to enter the fall beads niche?
- Listings span $4.40–$20.09; the average listing price is $10.71 (sweet spot $15–$100). The average incumbent carries 263 reviews — the moat a new listing must climb.