Is fake eyes profitable to sell on Amazon United States?

The niche generates $73K/yr across 4 tracked products. 90-day search growth is -20.6%. Flapen's verdict: Skip it (24/100).

How competitive is the fake eyes niche?

4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fake eyes?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Size-Overall. The return rate is 1.2%.

When does demand for fake eyes peak?

Demand peaks in Feb–Oct; the busiest month runs 3.0× the quietest.

What does it cost to enter the fake eyes niche?

Listings span $4.77–$7.16; the average listing price is $5.51 (sweet spot $15–$100). The average incumbent carries 6,122 reviews — the moat a new listing must climb.

fake eyes

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,122

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$73K

$73K/yr · 265K searches

Growth

Bad-20.6%

90-day search growth — must beat 0% to launch

Avg price

Bad$5.51

avg listing price — sweet spot $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$4.77–$7.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, fake eyes is a $73K/yr Amazon United States market (265K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Oct. Verdict: Skip it — 24/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

fake eyes market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $69K–$83K; units × avg price
Conversion rate: 5.0%
Avg BSR: #2
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 196 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

XKDOUS80%
FKEYTO9%
DECORA6%
Yexixsr5%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -20.6% search growth over the last 90 days.

Peak months: Feb, Oct · busiest ÷ quietest = 3.0×

Open Trend

Top fake eyes search terms

craft eyes54K/yr -15.3%2.8% conv.
eyes for crafts53K/yr -24.3%1.9% conv.
ojos para manualidades25K/yr -19.5%1.2% conv.
ojitos para manualidades15K/yr -10.1%2.1% conv.
plastic eyes16K/yr -6.9%1.1% conv.
eyeballs for crafts19K/yr -8.6%1.4% conv.
eye balls for crafts14K/yr -13.1%2.3% conv.
plastic eyes for crafts13K/yr -29.4%1.4% conv.
resin eyes14K/yr -31.2%0.0% conv.
craft eyes assorted sizes5K/yr +78.7%3.6% conv.

All search terms

Top fake eyes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts

XKDOUS$5.164.7★1,725 rev

520 Pcs Wiggle Googly Eyes with Self-Adhesive

FKEYTO$4.974.6★1,300 rev

DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations

DECORA$4.774.6★12,091 rev

Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal

Yexixsr$7.164.6★9,372 rev

Newest

by launch date

520 Pcs Wiggle Googly Eyes with Self-Adhesive

FKEYTO$4.971,300 rev

2y ago

XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts

XKDOUS$5.161,725 rev

2y ago

Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal

Yexixsr$7.169,372 rev

5y ago

DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations

DECORA$4.7712,091 rev

9y ago

What buyers say about fake eyes

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“The size is also nice”

Fun/Entertainment Experience13%

“Also fun for school activities”

Advertised Vs Actual Product11%

“Exactly what I wanted”

Quality-Overall11%

“Great variety”

Value For Money10%

“Definitely worth the price”

Ease Of Use8%

“Easy to use”

Adhesion/Stickiness5%

“They have great stickiness”

Durability4%

“They hold good and don't break”

Design-Overall4%

“i was able to add adorable eyes to my projects”

Material Quality1%

“They are made out of plastic”

What buyers complain about

Adhesion/Stickiness29%

“Don't Stick”

Ease Of Use24%

“Hard to use”

Size-Overall16%

“no sizing”

Quality-Overall2%

“However, the quality feels somewhat inconsistent, and some pieces do not secure as firmly as expected”

Instructions/User Manual/Troubleshooting2%

“There are no instructions included, either”

Functionality-Overall2%

“Backings dont work”

Value For Money2%

“Not worth $4”

Defective Material/Parts1%

“Defective”

Safety Standards1%

“Not very safe”

Add-Ons/Attachments1%

“Slightly difficult to attach back”

Top return reasons

Size-Overall54%

Adhesion/Stickiness15%

Value For Money8%

Advertised Vs Actual Product6%

Functionality-Overall3%

Defective Material/Parts3%