Fake Dirt

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

83K

Growth, 90 days vs prior 90

+15.9%

Conversion, latest week

2.8%

Market size, estimated

$29Ka year

Top search term

fake dirt37K searches a year

Listings sell for $12.40 on average, from $4.27 to $27.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.40 that is $1K to $3K a year per listing.

Average price

$12.40under the $15 to $100 sweet spot

Price range

$4.27–$27.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.1%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #204 within Floral Arranging. It carries 1,530 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#204in Floral Arranging

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

1,530per listing

Listings tracked

31

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months