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Face Painting Kit with Stencils

Maybe

Search demand grew +100.1% this quarter. But shoppers spend an estimated $42K a year here, so Face Painting Kit with Stencils is a Maybe.

Flapen Score
60
60 / 100
Top 4% of 4,656 Arts, Crafts & Sewing niches · +14 vs the category median of 46
Market size
$42K/yr39K searches / yr
90-day growth
+100.1%search demand this quarter
Competition
47%top-5 click share · 19 brands · 25 sellers

Flapen Score

Face Painting Kit with Stencils against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Face Painting Kit with Stencils is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Painting Kit with Stencils market on Amazon at a glance

Shoppers on Amazon United States searched for Face Painting Kit with Stencils 39K times last year and spent an estimated $42K. The top 5 brands take 65% of clicks. Demand peaks in Oct. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +100.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+100.1%
Conversion, latest week
5.8%
Market size, estimated
$42Ka year
Peak month
October4.8× the quietest month
Top search term
face painting kit with stencils15K searches a year

02 · Price

A sale here is worth $18.63.

Listings sell for $18.63 on average, from $8.87 to $26.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.63 that is $0 to $2K a year per listing.

Average price
$18.63inside the $15 to $100 sweet spot
Price range
$8.87–$26.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #78 within Face Painting. It carries 1,163 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#78in Face Painting
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,163per listing
Listings tracked
33

04 · Newcomers

10 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
31 months

Products

Top Face Painting Kit with Stencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

25

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

29%

  • Brand 119%
  • Brand 216%
  • Brand 315%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Face Painting Kit with Stencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 4.8×

Search terms

Top Face Painting Kit with Stencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face painting kit with stencils15K/yr
  • face painting kit for kids with stencils8K/yr
  • face paint kit with stencils7K/yr
  • face paint with stencils7K/yr
  • face paint kit for kids party3K/yr
  • face painting kit with stencils halloween104/yr

Reviews and returns

What reviews say buyers love and hate about Face Painting Kit with Stencils

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
12%of negative reviews mention “Paint Quality”
1.9%of orders come back
“Some of the paint stains”
A buyer, on “Paint Quality”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Face Painting Kit with Stencils questions

Answered from the same tracked data.