face painting kit with stencils
Worth a lookShows demand growing +100.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+100.1%90-day search growth — must beat 0% to launch
Avg price
Great$18.63avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$8.87–$26.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,162.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$42K$42K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, face painting kit with stencils is a $42K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct. Verdict: Worth a look — 60/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
face painting kit with stencils market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $28K–$37K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.6%
- Avg brand age
- 31 months
- Avg seller age
- 219 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
25
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
29%
- Pintada19%
- LOVLOV16%
- Flasoo15%
- Blue Squid7%
- MOOMARTO6%
- Drawdart6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +100.1% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 4.8×
Top face painting kit with stencils search terms
- face painting kit with stencils15K/yr
- face painting kit for kids with stencils8K/yr
- face paint kit with stencils7K/yr
- face paint with stencils7K/yr
- face paint kit for kids party3K/yr
- face painting kit with stencils halloween104/yr
Top face painting kit with stencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Face Painting Kit for Kids 42 Colors Professional Face Paint Makeup Kit Non-Toxic Water Activated Facepaint Palette with Brush Stencil Sponge Gem for Party Halloween Christmas (42 Colors)
LOVLOV$17.124.5★313 rev
Pintada 42 Color Face Painting Kit for Kids - Non Toxic Water Activated Face Paint Palette With Book Stencils Brush Sponges. For Carnival Halloween Costume Makeup and Festivals & Events
Pintada$19.424.5★671 rev
55PCS Face Paint Stencils Kit Includes 33 Reusable Facial Painting Stencils 6 Sheets Tattoo Templates Stickers 10 Brushes 2 Pack Adhesive Gems 4 Sponge for Halloween Festival Party Makeup
Flasoo$14.784.4★227 rev
28 Color Face Painting Kit for Kids - Blue Squid Face Paint Kit Palette with 160pc accessories Stencils Water Activated Non Toxic Washable Professional Facepaint body set Halloween Party Makeup
Blue Squid$20.174.5★7,241 rev
Drawdart Face Painting Kit for Kids - 20 Colors Water Based Non-Toxic Paint With Stencils & Brushes - Professional Body Makeup Kit for Parties Birthdays Halloween
Drawdart$17.334.6★1,696 rev
Newest
by launch date
Face Painting Kit for Kids - 40 Color Pro Facepaint Palette Non-Toxic Water Activated Complete Kit with Brush Stencil Sponge for Birthday Parties Carnival Costume Makeup Festivals & Events
Trandpter$13.5429 rev
42 Color Face Painting Kit - Non-Toxic Water Activated Face & Body Paint Set with Stencils Brushes Sponges - For Halloween Carnival Birthday Parties Costume Makeup Festivals & Events
Pintada$17.8435 rev
Fenmay Face Painting Kit for Kids - 42 Colors Non-Toxic and Hypoallergenic Stencils Book Brush Sponge and Professional Face Paint Makeup Palette- Safe and Easy to Use
Fenmay$14.5342 rev
Face Painting Kit Non-Toxic Face Paint Palette with 33 Colors Stencils Brushes Safe for Sensitive Skin Washable Halloween Makeup Kit for Carnival Party Game Day
MOOMARTO$25.1432 rev
Face Painting Kit - 42 Colors Professional Face Paint Makeup Kit Non-Toxic Water Activated Body Palette with Brushes Stencils Glitter Gem Sponge for Halloween Arty Makeup & Cosplay Party
MOOMARTO$26.9616 rev
Trending
90-day click momentumFenmay Face Painting Kit for Kids - 42 Colors Non-Toxic and Hypoallergenic Stencils Book Brush Sponge and Professional Face Paint Makeup Palette- Safe and Easy to Use
Fenmay$14.534.1★
Face Painting Kit - 42 Colors Professional Face Paint Makeup Kit Non-Toxic Water Activated Body Palette with Brushes Stencils Glitter Gem Sponge for Halloween Arty Makeup & Cosplay Party
MOOMARTO$26.964.2★
42 Colors Face Painting Kit Professional Water Activated Face Painting Palette with Brushes Sponges Stencils & Gems Washable Non-Toxic Body Paint for Halloween Cosplay Party Carnival & Festival
MOOMARTO$19.554.5★
42 Color Face Painting Kit - Non-Toxic Water Activated Face & Body Paint Set with Stencils Brushes Sponges - For Halloween Carnival Birthday Parties Costume Makeup Festivals & Events
Pintada$17.844.8★
Face Painting Kit for Kids - 40 Color Pro Facepaint Palette Non-Toxic Water Activated Complete Kit with Brush Stencil Sponge for Birthday Parties Carnival Costume Makeup Festivals & Events
Trandpter$13.544.6★
What buyers say about face painting kit with stencils
What buyers praise and complain about, mined from review topics.What buyers love
“Vivid colors”
“It's easy to paint on”
“The set is top quality—well-made with bright colors”
“easy to take off”
“Great value”
“Easy to clean off”
“As advertised”
“Great set to design some great looks”
“The application is easy”
“Fun gift lots of fun”
What buyers complain about
“Some of the paint stains”
“Not very pigmented”
“Poor quality”
“Not easy to use”
“Caused allergic reaction”
“This kit is smaller than I would have expected”
“they dont really work”
“Not worth the money”
“paint impossible to clean off brushes”
“The glitter ones are horrible”
Top return reasons
Common questions
- Is face painting kit with stencils profitable to sell on Amazon United States?
- The niche generates $42K/yr across 33 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +100.1%. Flapen's verdict: Worth a look (60/100).
- How competitive is the face painting kit with stencils niche?
- 19 brands and 25 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in face painting kit with stencils?
- Top complaints mined from reviews: Paint Quality, Color, Quality-Overall. The return rate is 1.9%.
- When does demand for face painting kit with stencils peak?
- Demand peaks in Oct; the busiest month runs 4.8× the quietest.
- What does it cost to enter the face painting kit with stencils niche?
- Listings span $8.87–$26.96; the average listing price is $18.63 (sweet spot $15–$100). The average incumbent carries 1,163 reviews — the moat a new listing must climb.