Is face paint stick profitable to sell on Amazon United States?

The niche generates $85K/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +79.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the face paint stick niche?

15 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in face paint stick?

Top complaints mined from reviews: Color, Durability, Paint Quality. The return rate is 1.9%.

When does demand for face paint stick peak?

Demand peaks in Jun–Sep–Oct–Nov; the busiest month runs 5.8× the quietest.

What does it cost to enter the face paint stick niche?

Listings span $5.65–$17.48; the average listing price is $11.61 (sweet spot $15–$100). The average incumbent carries 1,628 reviews — the moat a new listing must climb.

face paint stick

Worth a look

Shows demand growing +79.2% this quarter, but a small market ($85K/yr) keeps it on the watch list.

Growth

Great+79.2%

90-day search growth — must beat 0% to launch

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,627.62

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.61

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$85K

$85K/yr · 109K searches

Price range

Bad$5.65–$17.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, face paint stick is a $85K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jun–Sep–Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

face paint stick market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $93K–$116K; units × avg price
Conversion rate: 6.7%
Avg BSR: #86
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 1.1%
Avg brand age: 32 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

18%

Drawdart39%
Jim&Gloria16%
Blue Squid8%
BOBISUKA7%
YBUETE7%
Anmmy5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +79.2% search growth over the last 90 days.

Peak months: Jun, Sep, Oct, Nov · busiest ÷ quietest = 5.8×

Open Trend

Top face paint stick search terms

face paint markers42K/yr +86.5%6.1% conv.
face paint pens23K/yr +77.4%6.1% conv.
face markers12K/yr +68.8%4.7% conv.
face paint markers washable6K/yr +97.7%7.9% conv.
face painting markers6K/yr +100.6%6.4% conv.
face paint pen6K/yr +48.7%5.1% conv.
face paint marker5K/yr +91.6%5.5% conv.
face painting pens4K/yr +97.3%7.2% conv.
face marker6K/yr +24.3%3.5% conv.

All search terms

Top face paint stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Drawdart 18 Colors Water-Resistant Anti Smudge Face & Body Paint Markers Sweatproof Tattoo Makeup Pens for Soccer Tournaments Halloween Party Kids & Adults

Drawdart$11.254.6★395 rev

Jim&Gloria Water Resistant Face Paint Tattoo Pen Temporary Tattoo Markers for Skin Body Painting Kit Teen Girl Gifts Trendy Stuff Makeup Toys Crafts Christmas Gifts for Teenage Girls Adults

Jim&Gloria$15.324.5★572 rev

Drawdart 26 Pack Face Painting Markers | Water Resistant Face Paint Kit for Kids & Adults Non-Toxic & Vibrant Colors Tattoo Pen with Matte UV & Metallic Colors for Festival Birthday Party

Drawdart$14.634.6★395 rev

BOBISUKA Face Body Paint Sticks Kit 12 Color Water Based Face Painting Crayon Set for Art Theater Halloween Party Cosplay Clown SFX Makeup for Women Adults Non-Toxic Washable

BOBISUKA$8.854.1★745 rev

YBUETE 12 Colors Face Body Painting Markers Water Resistance Tattoo Pen for Adults Long-lasting and Smudge-proof Temporary Tattoo Markers for Mardi Gras Parties SFX & Festivals

YBUETE$9.994.4★45 rev

Newest

by launch date

Face Paint Crayons for Kids - 18pcs Non-Toxic Washable Face Paint Sticks| Easy to Use Safe for Sensitive Skin and Perfect for Kids Party Easter Makeup School Event Cosplay

Trandpter$5.6560 rev

3mo ago

YBUETE 12 Colors Face Body Painting Markers Water Resistance Tattoo Pen for Adults Long-lasting and Smudge-proof Temporary Tattoo Markers for Mardi Gras Parties SFX & Festivals

YBUETE$9.9945 rev

5mo ago

Drawdart 26 Pack Face Painting Markers | Water Resistant Face Paint Kit for Kids & Adults Non-Toxic & Vibrant Colors Tattoo Pen with Matte UV & Metallic Colors for Festival Birthday Party

Drawdart$14.63395 rev

9mo ago

Drawdart Face Painting Kit for Kids 12Pcs XL Face and Body Paint Crayons| 12 Vibrant Colors Safe and Washable Face Paint Sticks for Adults Kids Party Halloween Makeup School Event Cosplay

Drawdart$8.91167 rev

10mo ago

Suu66 Temporary Tattoo Markers Kit Dual-End 16 Colors with 80 Stencils for Body Art | Skin-Safe Washable Cosmetic-Grade | for Kids & Adults

Suu66$10.79225 rev

1y ago

What buyers say about face paint stick

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“Bright colors”

Ease Of Use13%

“Easy to Use”

Quality-Overall9%

“Good quality and dont irritate skin”

Ease Of Cleaning7%

“Clean up is a breeze with a baby wipe or a washcloth”

Paint Quality6%

“Fun with Paint Crayons”

Durability4%

“Stays on for days”

Value For Money3%

“Can't beat this price”

Gifting Purpose3%

“they made a great Christmas present”

Smudge Resistance3%

“They don't smear”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Color13%

“The color isn't as bright as I hoped”

Durability9%

“Crayons break upon first use”

Paint Quality6%

“However, the paint doesnt go on as smoothly as I expected, and it can be a bit hard to draw clean lines”

Quality-Overall5%

“Cheap product”

Stain Resistance5%

“they stain absolutely everything”

Allergies5%

“This was a severe allergic reaction”

Functionality-Overall4%

“These do not work”

Ease Of Cleaning3%

“it's just that it does take a few scrubs to get it to come off”

Ease Of Use3%

“hard to use”

Size-Overall2%

“because the tips are so big”

Top return reasons

Color18%

Functionality-Overall14%

Advertised Vs Actual Product14%

Paint Quality7%

Value For Money7%

Size-Overall6%