Face Paint Stick
MaybeSearch demand grew +79.2% this quarter. But shoppers spend an estimated $85K a year here, so Face Paint Stick is a Maybe.
- Flapen Score
- 53 / 100Top 19% of 4,656 Arts, Crafts & Sewing niches · +7 vs the category median of 4653
- Market size
- $85K/yr109K searches / yr
- 90-day growth
- +79.2%search demand this quarter
- Competition
- 59%top-5 click share · 15 brands · 17 sellers
Flapen Score
Face Paint Stick against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Face Paint Stick is stronger. Inside it, weaker.
Market
The Face Paint Stick market on Amazon at a glance
Shoppers on Amazon United States searched for Face Paint Stick 109K times last year and spent an estimated $85K. The top 5 brands take 77% of clicks. Demand peaks in Jun–Sep–Oct–Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +79.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- +79.2%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $85Ka year
- Peak month
- October5.8× the quietest month
- Top search term
- face paint markers42K searches a year
02 · Price
A sale here is worth $11.61.
Listings sell for $11.61 on average, from $5.65 to $17.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.61 that is $3K to $6K a year per listing.
- Average price
- $11.61under the $15 to $100 sweet spot
- Price range
- $5.65–$17.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #86 within Face Painting. It carries 1,628 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #86in Face Painting
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 1,628per listing
- Listings tracked
- 21
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Face Paint Stick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
17
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
18%
- Brand 139%
- Brand 216%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 65%
Demand
Face Paint Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Sep, Oct, Nov · busiest ÷ quietest = 5.8×
Search terms
Top Face Paint Stick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- face paint markers42K/yr
- face paint pens23K/yr
- face markers12K/yr
- face paint markers washable6K/yr
- face painting markers6K/yr
- face paint pen6K/yr
- face paint marker5K/yr
- face painting pens4K/yr
- face marker6K/yr
Reviews and returns
What reviews say buyers love and hate about Face Paint Stick
We read the reviews and the return reasons for every product selling here.
“The color isn't as bright as I hoped”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Paint Stick questions
Answered from the same tracked data.