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Face Paint Stencils

Fail

Shoppers spend an estimated $40K a year here, so Face Paint Stencils is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$40K/yr348K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
48%top-5 click share · 18 brands · 21 sellers

Flapen Score

Face Paint Stencils against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Face Paint Stencils is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Paint Stencils market on Amazon at a glance

Shoppers on Amazon United States searched for Face Paint Stencils 348K times last year and spent an estimated $40K. The top 5 brands take 56% of clicks. Demand peaks in Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
348K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
1.0%
Market size, estimated
$40Ka year
Peak month
October5.9× the quietest month
Top search term
face paint stencils120K searches a year

02 · Price

A sale here is worth $11.08.

Listings sell for $11.08 on average, from $6.71 to $18.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $11.08 that is $6K to $8K a year per listing.

Average price
$11.08under the $15 to $100 sweet spot
Price range
$6.71–$18.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$6K–$8K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #214 within Face Painting. It carries 177 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#214in Face Painting
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
177per listing
Listings tracked
24

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Face Paint Stencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

21

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

48%

Top 20: 95%

Open market

37%

  • Brand 120%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Face Paint Stencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Sep, Oct · busiest ÷ quietest = 5.9×

Search terms

Top Face Paint Stencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face paint stencils120K/yr
  • face painting stencils81K/yr
  • face paint stencils reusable25K/yr
  • face stencils20K/yr
  • stencils for face painting18K/yr
  • face painting stencils reusable20K/yr
  • face paint stencil11K/yr
  • face painting stencils for kids10K/yr
  • face paint stencils for kids9K/yr
  • facepaint stencils reusable10K/yr

Reviews and returns

What reviews say buyers love and hate about Face Paint Stencils

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
1.7%of orders come back
“The daubers are short for holding by an adult”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Face Paint Stencils questions

Answered from the same tracked data.