face paint stencils
Worth a lookShows a thin review moat (205 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great205.18avg incumbent reviews — the moat a new listing must climb
Growth
Great+82.5%90-day search growth — must beat 0% to launch
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.78avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.83–$19.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$133K$133K/yr · 362K searches
According to Flapen's Amazon United States niche tracking, face paint stencils is a $133K/yr Amazon United States market (362K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
face paint stencils market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $147K–$177K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
24
Top-5 brand share
53%
Top 20: 100%
Top-5 click share
50%
Top 20: 98%
Open market
41%
- Flasoo20%
- xcprinted10%
- Yazhiji9%
- Gabizafia8%
- Faceura7%
- bositigo6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +82.5% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 5.9×
Top face paint stencils search terms
- face paint stencils121K/yr
- face painting stencils83K/yr
- face paint stencils reusable27K/yr
- face stencils20K/yr
- stencils for face painting17K/yr
- face painting stencils reusable22K/yr
- face painting stencils for kids10K/yr
- face paint stencils for kids9K/yr
- face paint stencil11K/yr
- facepaint stencils reusable10K/yr
Top face paint stencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
55PCS Face Paint Stencils Kit Includes 33 Reusable Facial Painting Stencils 6 Sheets Tattoo Templates Stickers 10 Brushes 2 Pack Adhesive Gems 4 Sponge for Halloween Festival Party Makeup
Flasoo$14.784.4★227 rev
XCPrinted 20 Reusable Body Paint Stencils for Party & Festival Makeup - Washable Face & Body Art Templates with Snap Closure Storage Pouch Safe PET Plastic for Halloween Birthdays 1-20
xcprinted$8.064.5★101 rev
183 PCS Temporary Tattoos Stencils for Kids Boys Girls Glitter Tattoo Stencils Kit Body Face Paint Stencils Template for Kids School Show Birthdays Christmas Halloween Party Supplies
Gabizafia$6.834.6★158 rev
67-Piece Deluxe Face Painting brushes and Stencils Kit - Safe Non-Toxic Tools with Brushes Sponges Reusable Stencils Stickers Book & More Perfect for Carnival Halloween & Parties
Faceura$17.244.6★104 rev
32 Pcs Reusable Face & Body Paint Stencils Kit Face Tattoo Painting Templates for Kids Face Painting Party Makeup Holiday Tattoo Stencils DIY Art Designs with Hollow-out Patterns (32Pcs-Mix1)
bositigo$9.454.0★37 rev
Newest
by launch date
55PCS Face Paint Stencils Body Tattoo Stencils for Painting Reusable Templates for Halloween DIY Body Art Makeup Party and Temporary Tattoo Multi-Surface Use (55)
Bsenhe$7.178 rev
58 Pieces Face Paint Stencils and Brushes Kit Incledes 36 Reusable Facial Painting Stencils 6 Sheets Tattoo Stencil Stickers 10 Brushes 2 Pack Adhesive Gems 4 Sponges for Party Festival Makeup
SOOVSY$13.4021 rev
58PCS Face Paint Stencils Kit Includes 36 Reusable Facial Painting Stencils 6 Sheets Tattoo Templates Stickers 10 Brushes 2 Pack Adhesive Gems 4 Sponge for Halloween Festival Party Makeup
Yazhiji$12.8914 rev
63Pcs Face Paint Stencils Kit With 32 Reusable Face Painting Stencils 9 Sheets Tattoo Templates Stickers 15 Brushes 2 Pack Gems 4 Fingertip Sponges 4 Sponges For Halloween Festival Party Makeup
OFUSUY$8.082 rev
58 PCS Face Paint Stencils for Kids and Adults 36 Reusable Facial Painting Templates 6 Sticky Tattoo Stencils 10 Makeup Brushes 2 Adhesive Gem Stickers 4 Finger Sponges for Party Makeup
Metuu$13.1911 rev
Trending
90-day click momentum55PCS Face Paint Stencils Body Tattoo Stencils for Painting Reusable Templates for Halloween DIY Body Art Makeup Party and Temporary Tattoo Multi-Surface Use (55)
Bsenhe$7.174.8★
58 Pieces Face Paint Stencils and Brushes Kit Incledes 36 Reusable Facial Painting Stencils 6 Sheets Tattoo Stencil Stickers 10 Brushes 2 Pack Adhesive Gems 4 Sponges for Party Festival Makeup
SOOVSY$13.404.8★
58PCS Face Paint Stencils Kit Includes 36 Reusable Facial Painting Stencils 6 Sheets Tattoo Templates Stickers 10 Brushes 2 Pack Adhesive Gems 4 Sponge for Halloween Festival Party Makeup
Yazhiji$12.894.4★
Face Painting Kit for Kids 42 Colors Professional Face Paint Makeup Kit Non-Toxic Water Activated Facepaint Palette with Brush Stencil Sponge Gem for Party Halloween Christmas (42 Colors)
LOVLOV$17.124.5★
58 PCS Face Paint Stencils for Kids and Adults 36 Reusable Facial Painting Templates 6 Sticky Tattoo Stencils 10 Makeup Brushes 2 Adhesive Gem Stickers 4 Finger Sponges for Party Makeup
Metuu$13.194.6★
What buyers say about face paint stencils
What buyers praise and complain about, mined from review topics.What buyers love
“Tools are good quality”
“Bright Colors”
“Easy to Use”
“Great price”
“The paint has pretty good pigment”
“cleans easily with soap”
“Does the Job”
“The designs themselves are cute”
“The brushes and sponges worked well, and the adhesive gems were a fun bonus”
“fit a small face perfectly”
What buyers complain about
“A little smaller than expected”
“Poor quality”
“paint runs under stencil”
“Difficult to Use”
“not vibrant at all”
“the larger ones almost never work”
“Not re usable”
“un sparkly”
“Used product”
“they are not finished cleanly”
Top return reasons
Common questions
- Is face paint stencils profitable to sell on Amazon United States?
- The niche generates $133K/yr across 22 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +82.5%. Flapen's verdict: Worth a look (59/100).
- How competitive is the face paint stencils niche?
- 20 brands and 24 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in face paint stencils?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Paint Quality. The return rate is 1.6%.
- When does demand for face paint stencils peak?
- Demand peaks in Sep–Oct; the busiest month runs 5.9× the quietest.
- What does it cost to enter the face paint stencils niche?
- Listings span $6.83–$19.42; the average listing price is $11.78 (sweet spot $15–$100). The average incumbent carries 205 reviews — the moat a new listing must climb.