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Face Paint Brushes and Sponges Set

Fail

The top 5 brands take 100% of clicks, so Face Paint Brushes and Sponges Set is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$35K/yr39K searches / yr
90-day growth
+85.4%search demand this quarter
Competition
54%top-5 click share · 5 brands · 10 sellers

Flapen Score

Face Paint Brushes and Sponges Set against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Face Paint Brushes and Sponges Set is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Paint Brushes and Sponges Set market on Amazon at a glance

Shoppers on Amazon United States searched for Face Paint Brushes and Sponges Set 39K times last year and spent an estimated $35K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +85.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+85.4%
Conversion, latest week
2.1%
Market size, estimated
$35Ka year
Peak month
October7.3× the quietest month
Top search term
tag face paint37K searches a year

02 · Price

A sale here is worth $43.08.

Listings sell for $43.08 on average, from $9.67 to $394.64. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $43.08 that is $0 to $4K a year per listing.

Average price
$43.08inside the $15 to $100 sweet spot
Price range
$9.67–$394.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #202 within Face Painting. It carries 1,400 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#202in Face Painting
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,400per listing
Listings tracked
26

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Face Paint Brushes and Sponges Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

0%

  • Brand 190%
  • Brand 25%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Face Paint Brushes and Sponges Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 7.3×

Reviews and returns

What reviews say buyers love and hate about Face Paint Brushes and Sponges Set

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
23%of negative reviews mention “Paint Quality”
1.8%of orders come back
“the paint goes on patchy”
A buyer, on “Paint Quality”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Face Paint Brushes and Sponges Set questions

Answered from the same tracked data.