fabric roll
Worth a lookShows a sweet-spot price point ($22.30 avg), but a small market ($46K/yr) keeps it on the watch list.
Avg price
Great$22.30avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Price range
Great$5.95–$68.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good694.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$46K$46K/yr · 172K searches
According to Flapen's Amazon United States niche tracking, fabric roll is a $46K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
fabric roll market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $45K–$56K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #14,605
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 75%
- Out of stock
- 0.3%
- Avg brand age
- 36 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
73
Top-5 brand share
57%
Top 20: 88%
Top-5 click share
31%
Top 20: 69%
Open market
38%
- Jelly Roll24%
- Tinyspool & Co.13%
- craftido8%
- NEEDLES QUILT STUDIO6%
- Josojoou6%
- HEYDUDE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top fabric roll products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jelly Roll Rain Tee
Jelly Roll$15.784.7★27 rev
Tinyspool & Co.s Twirlie Roll 40 Precut Quilting Fabric Strips for Quilting Supplies Crafting and Sewing Soft Cotton Strip for Blanket Rug Upholstery Home Decor and Purse Making Cottagecore
Tinyspool & Co.$28.104.8★2,968 rev
HEYDUDE Jelly Roll Wally Comf Slip Black/Camo
HEYDUDE$42.344.3★36 rev
Tinyspool & Co.s Twirlie Roll 40 Precut Quilting Fabric Strips for Quilting Supplies Crafting Sewing Soft Cotton Strip for Blanket Rug Upholstery Home Decor and Purse Making Waterlily Pond
Tinyspool & Co.$28.124.8★2,968 rev
Craftido-20 Options-100% Cotton Jelly Roll Fabric Precut Strips for Quilting Crafting and Sewing 40 Strips 2.5 x 44 Assorted Bundles for Rug Quilt Project DIY Craft and Home Decor-Cottage Bloom
craftido$27.464.8★546 rev
Newest
by launch dateHEYDUDE Jelly Roll Wally Comf Slip Black/Camo
HEYDUDE$42.3436 rev
42Pcs Jelly Roll Fabric Strips 2.5 x 39.4 Inch Pre-Cut Cotton Strips Bundles 100% Cotton Jelly Patchwork Vintage Floral Fabric for Quilting Crafting and Sewing
Josojoou$17.0844 rev
Craftido-20 Options-100% Cotton Jelly Roll Fabric Precut Strips for Quilting Crafting and Sewing 40 Strips 2.5 x 44 Assorted Bundles for Rug Quilt Project DIY Craft and Home Decor-Cottage Bloom
craftido$27.46546 rev
Craftido-20 Options-100% Cotton Jelly Roll Fabric Precut Strips for Quilting Crafting and Sewing 40 Strips 2.5 x 44 Assorted Bundles for Rug Quilt Project DIY Craft and Home Decor-Happy Mermaid
craftido$27.22546 rev
42Pcs Jelly Roll Fabric Strips Soft Cotton Quilting Fabric 2.5 x 20 Inch Pre-Cut Cotton Strips Bundles for Quilting Crafting and Sewing
Josojoou$12.9396 rev
Trending
90-day click momentumJelly Roll Rain Tee
Jelly Roll$15.784.7★
Jelly Roll Rain Tee
Jelly Roll$14.884.7★
HEYDUDE Jelly Roll Wally Comf Slip Black/Camo
HEYDUDE$42.344.3★
Craftido-20 Options-100% Cotton Jelly Roll Fabric Precut Strips for Quilting Crafting and Sewing 40 Strips 2.5 x 44 Assorted Bundles for Rug Quilt Project DIY Craft and Home Decor-Happy Mermaid
craftido$27.224.8★
42Pcs Jelly Roll Fabric Strips 2.5 x 39.4 Inch Pre-Cut Cotton Strips Bundles 100% Cotton Jelly Patchwork Vintage Floral Fabric for Quilting Crafting and Sewing
Josojoou$17.084.4★
What buyers say about fabric roll
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are amazing”
“Beautiful fabric”
“Better Quality”
“it's definitely made well with soft material”
“Ease of use”
“Exactly what I needed”
“Excellent price”
“all the designs match”
“Gorgeous prints”
“they are pretty soft”
What buyers complain about
“got sheer material that i can't use”
“The others are darker”
“A bit in the thin size”
“I don't think they're terrible quality otherwise I just think they're awful thin”
“Cheap fabric”
“Slightly wide”
“the smell is horrible”
“Picture is deceiving”
“The tool was a little difficult to use”
“Havinig trouble with intructions as print is so small”
Top return reasons
Common questions
- Is fabric roll profitable to sell on Amazon United States?
- The niche generates $46K/yr across 56 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the fabric roll niche?
- 36 brands and 73 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in fabric roll?
- Top complaints mined from reviews: Material Quality, Color, Thickness. The return rate is 1.2%.
- When does demand for fabric roll peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the fabric roll niche?
- Listings span $5.95–$68.56; the average listing price is $22.30 (sweet spot $15–$100). The average incumbent carries 695 reviews — the moat a new listing must climb.