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Fabric Roll

Maybe

Products sell for $22.30 on average, inside the sweet spot. But shoppers spend an estimated $46K a year here, so Fabric Roll is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$46K/yr172K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
31%top-5 click share · 36 brands · 73 sellers

Flapen Score

Fabric Roll against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Fabric Roll is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fabric Roll market on Amazon at a glance

Shoppers on Amazon United States searched for Fabric Roll 172K times last year and spent an estimated $46K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
1.2%
Market size, estimated
$46Ka year
Peak month
October2.4× the quietest month
Top search term
jelly roll157K searches a year

02 · Price

A sale here is worth $22.30.

Listings sell for $22.30 on average, from $5.95 to $68.56. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.30 that is $0 to $2K a year per listing.

Average price
$22.30inside the $15 to $100 sweet spot
Price range
$5.95–$68.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #14,605 within Fabric. It carries 695 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
0.3%
Average rank
#14,605in Fabric
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
695per listing
Listings tracked
56

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Fabric Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

73

Top-5 brand share

57%

Top 20: 88%

Top-5 click share

31%

Top 20: 69%

Open market

38%

  • Brand 124%
  • Brand 213%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Fabric Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Fabric Roll

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
10%of negative reviews mention “Material Quality”
1.2%of orders come back
“got sheer material that i can't use”
A buyer, on “Material Quality”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fabric Roll questions

Answered from the same tracked data.