fabric pencil
Skip itPrices mostly outside the sweet spot ($4.00–$15.41) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$215K$215K/yr · 202K searches
Review moat
Okay2,515.17avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.41avg listing price — sweet spot $15–$100
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Price range
Bad$4.00–$15.41cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, fabric pencil is a $215K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
fabric pencil market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $188K–$235K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 3.9%
- Avg brand age
- 56 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
63
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
12%
- Pretwad32%
- Lange & König17%
- Madam Sew16%
- FIVEIZERO11%
- Dritz7%
- Motiskyy4%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top fabric pencil search terms
- fabric pencil57K/yr
- chalk pencils for sewing29K/yr
- fabric pencils for sewing14K/yr
- fabric chalk pencil15K/yr
- sewing pencil10K/yr
- sewing pencil for marking fabric5K/yr
- tailors chalk pencil9K/yr
- chalk pencil for fabric6K/yr
- white fabric pencil7K/yr
- sewing chalk pencil8K/yr
Top fabric pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pretwad 7 PCS Sewing Pencils for Fabric - Washable White Fabric Marking Pencils with Tip Caps Ideal for Tailors Quilting Dressmaker & DIY Crafts (8.75cm)
Pretwad$5.124.0★129 rev
Lange & Knig Air & Water Erasable Fabric Markers for Sewing Products - Sewing Supplies Quilting Supplies Sewing Accessories Sewing Gifts Quilting Gifts Embroidery Supplies Tailors Chalk Alternative
Lange & König$8.724.4★1,668 rev
Madam Sew Refillable Tailors Chalk for Fabric - Washable Fabric Markers for Sewing and Quilting with Dosing Wheel Tailor Chalk Pen for Precise Marking on Cotton Knit Suede (White)
Madam Sew$9.974.3★4,638 rev
FIVEIZERO 4Pcs Tailors Chalk Triangle Sewing Chalk for Fabric Fabric Markers for Quilting Tailoring and DIY Crafts
FIVEIZERO$4.044.5★1,157 rev
Dritz Dressmakers Marking Pencil White
Dritz$4.493.7★173 rev
Newest
by launch date
Motiskyy 38 Pcs Chalk Pencil Refillable Cartridge Set with Triangle Tailors Chalk Sewing Fabric Pen and Heat Erasable Fabric Markers for Quilting Sewing Supplies Accessories
Motiskyy$14.5317 rev
Motiskyy 28 Pcs Chalk Pencil Refillable Cartridge Set Sewing Chalk Pen and White Refill Tailors Pencil for Marking Fabric Patterns
Motiskyy$12.8967 rev
Pretwad 7 PCS Sewing Pencils for Fabric - Washable White Fabric Marking Pencils with Tip Caps Ideal for Tailors Quilting Dressmaker & DIY Crafts (8.75cm)
Pretwad$5.12129 rev
Lange & Knig Air & Water Erasable Fabric Markers for Sewing Products - Sewing Supplies Quilting Supplies Sewing Accessories Sewing Gifts Quilting Gifts Embroidery Supplies Tailors Chalk Alternative
Lange & König$8.721,668 rev
OZXTYO Tailors Chalk 4pcs Sewing Fabric Chalk and Fabric Markers for Quilting Craft Sewing Supplies Accessories
OZXTYO$4.009,888 rev
Trending
90-day click momentumMotiskyy 38 Pcs Chalk Pencil Refillable Cartridge Set with Triangle Tailors Chalk Sewing Fabric Pen and Heat Erasable Fabric Markers for Quilting Sewing Supplies Accessories
Motiskyy$14.534.8★
OZXTYO Tailors Chalk 4pcs Sewing Fabric Chalk and Fabric Markers for Quilting Craft Sewing Supplies Accessories
OZXTYO$4.004.4★
Lange & Knig Air & Water Erasable Fabric Markers for Sewing Products - Sewing Supplies Quilting Supplies Sewing Accessories Sewing Gifts Quilting Gifts Embroidery Supplies Tailors Chalk Alternative
Lange & König$8.724.4★
Pretwad 7 PCS Sewing Pencils for Fabric - Washable White Fabric Marking Pencils with Tip Caps Ideal for Tailors Quilting Dressmaker & DIY Crafts (8.75cm)
Pretwad$5.124.0★
Dritz Dressmakers Marking Pencil White
Dritz$4.493.7★
Common questions
- Is fabric pencil profitable to sell on Amazon United States?
- The niche generates $215K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the fabric pencil niche?
- 10 brands and 63 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 84% of demand.
- When does demand for fabric pencil peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the fabric pencil niche?
- Listings span $4.00–$15.41; the average listing price is $9.41 (sweet spot $15–$100). The average incumbent carries 2,515 reviews — the moat a new listing must climb.