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Fabric Paint Pens

Fail

The top 5 brands take 94% of clicks, so Fabric Paint Pens is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$199K/yr200K searches / yr
90-day growth
+29.8%search demand this quarter
Competition
69%top-5 click share · 8 brands · 25 sellers

Flapen Score

Fabric Paint Pens against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Fabric Paint Pens is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fabric Paint Pens market on Amazon at a glance

Shoppers on Amazon United States searched for Fabric Paint Pens 200K times last year and spent an estimated $199K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $199K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
+29.8%
Conversion, latest week
8.8%
Market size, estimated
$199Ka year
Peak month
October1.5× the quietest month
Top search term
fabric paint markers106K searches a year

02 · Price

A sale here is worth $11.37.

Listings sell for $11.37 on average, from $6.80 to $18.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $11.37 that is $9K to $11K a year per listing.

Average price
$11.37under the $15 to $100 sweet spot
Price range
$6.80–$18.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$11K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Painting. It carries 8,709 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Painting
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
8,709per listing
Listings tracked
19

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Fabric Paint Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

25

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

3%

  • Brand 155%
  • Brand 227%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Fabric Paint Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Fabric Paint Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fabric paint markers106K/yr
  • fabric paint pens52K/yr
  • fabric paint pen14K/yr
  • fabric paint pens for clothes permanent9K/yr
  • fabric paint marker7K/yr
  • fabric paint markers for clothes permanent5K/yr
  • paint pens for fabric5K/yr
  • fabric markers for dark fabric3K/yr

Reviews and returns

What reviews say buyers love and hate about Fabric Paint Pens

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Color”
16%of negative reviews mention “Color”
1.5%of orders come back
“Colors dont match”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fabric Paint Pens questions

Answered from the same tracked data.