Is fabric medium profitable to sell on Amazon United States?

The niche generates $289K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the fabric medium niche?

10 brands and 22 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in fabric medium?

Top complaints mined from reviews: Paint Quality, Leak-Proof, Value For Money. The return rate is 1.6%.

When does demand for fabric medium peak?

Demand peaks in Jun–Aug; the busiest month runs 2.0× the quietest.

What does it cost to enter the fabric medium niche?

Listings span $6.88–$21.86; the average listing price is $10.81 (sweet spot $15–$100). The average incumbent carries 798 reviews — the moat a new listing must climb.

fabric medium

Worth a look

Shows searches that convert (11.3% search→purchase), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Good797.91

avg incumbent reviews — the moat a new listing must climb

Growth

Good+23.2%

90-day search growth — must beat 0% to launch

Market size

Good$289K

$289K/yr · 236K searches

Price range

Okay$6.88–$21.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.81

avg listing price — sweet spot $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, fabric medium is a $289K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jun–Aug. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

fabric medium market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: $216K–$270K; units × avg price
Conversion rate: 11.3%
Avg BSR: #1,879
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

12%

Nicpro33%
Liquitex18%
GOLDEN12%
BLUEBIRD11%
Artecho8%
7 Artists6%
Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.2% search growth over the last 90 days.

Peak months: Jun, Aug · busiest ÷ quietest = 2.0×

Open Trend

Top fabric medium search terms

fabric medium76K/yr +31.1%8.9% conv.
fabric medium for acrylic paint58K/yr +46.4%11.6% conv.
textile medium21K/yr +9.8%8.0% conv.
fabric paint medium18K/yr +2.9%9.1% conv.
gac 90014K/yr -11.4%8.6% conv.
fabric medium for acrylic paint on fabric7K/yr +70.0%10.9% conv.
textile medium for acrylic paint4K/yr +103.1%11.6% conv.
acrylic fabric medium5K/yr +45.5%9.8% conv.
fabric paint medium for acrylic paint5K/yr +22.8%11.5% conv.
gac 900 fabric painting medium7K/yr -11.3%11.3% conv.

All search terms

Top fabric medium products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nicpro Professional Effects Fabric Medium 8.45oz Bottle Fabric Painting Acrylic Fluid Medium Improves Acrylic Paint Adhesion to Fabrics Textiles for Fabrics DIY Clothing T-shirts Shoes Jeans Bags

Nicpro$9.344.6★473 rev

Liquitex Professional Effects Medium 118ml (4-oz) Fabric Medium

Liquitex$11.414.7★2,464 rev

GAC 900 by GOLDEN 8 oz Jar Professional Fluid Mediums Heat-Set Fabric Painting Acrylic Medium For Wearable Fabrics

GOLDEN$16.084.7★2,294 rev

BLUEBIRD Fabric Medium - Textile Medium for Fabric Painting Prevents Flaking Ideal for Clothes Accessories and More (3.4 Fl Oz / 100 ML)

BLUEBIRD$6.884.4★192 rev

Artecho Fabric Medium 8oz / 236ml

Artecho$8.714.8★28 rev

Newest

by launch date

Shuttle Art Fabric Medium 8.45 oz /250ml Professional Textile Medium for Fabric Painting Improve Acrylic & Fabric Paint Adhesion Softness Vibrancy Prevent Fading Ideal for T-Shirts Shoes Jeans Bags

Shuttle Art$9.9214 rev

2mo ago

Smallbudi Professional Effects Fabric Medium 10 oz Bottle with Pump Fluid Acrylic Medium for Fabric Painting Improves Paint Adhesion and Flexibility Textile Medium for DIY Clothing T-shirts Shoes

Smallbudi$9.2331 rev

9mo ago

Artecho Fabric Medium 8oz / 236ml

Artecho$8.7128 rev

12mo ago

Falling in Art 8 Oz Professional Fabric Paint Medium for Fabric Painting Acrylic Fabrics Medium for T-Shirts Bags and DIY Projects

Falling in Art$9.2134 rev

1y ago

Nicpro Professional Effects Fabric Medium 33.8oz Bottle with Pump Fabric Painting Acrylic Fluid Medium Improves Acrylic Paint Adhesion to Fabrics Textiles for DIY Clothing T-shirts Shoes Jeans Bags

Nicpro$21.86473 rev

1y ago

What buyers say about fabric medium

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality20%

“It keeps the paint pliable”

Advertised Vs Actual Product13%

“Exactly as advertised”

Ease Of Use8%

“Easy to use”

Color8%

“I was able to build the color”

Value For Money6%

“Great value”

Durability6%

“Great, Lasting Product”

Quality-Overall4%

“gave a good result”

Adhesion/Stickiness3%

“The paint adheres well”

Design-Overall3%

“Overall, this is a very good, well-designed, unique product”

Soft Feel3%

“It also stays soft”

What buyers complain about

Paint Quality14%

“rubbery which makes me think it would impart those properties to the paint you mix it with”

Leak-Proof7%

“it leaked”

Value For Money6%

“expensive”

Color6%

“doesn't show the color correctly”

Refills-Overall4%

“Wasn't filled to the top this is it without using it at all btw like there's a good amount not filled”

Hard Feel4%

“It made them a little stiff”

Defective Material/Parts4%

“Be aware of manufacturer defect”

Instructions/User Manual/Troubleshooting3%

“The instructions don't even mention using it in a well ventilated room”

Thickness3%

“The product itself is a thin consistency”

Gifting Purpose2%

“a gift I needed to make because I didn't have enough of my other medium to finish my projects”

Top return reasons

Material Quality19%

Leak-Proof16%

Value For Money14%

Paint Quality13%

Functionality-Overall8%

Size-Overall8%

Advertised Vs Actual Product5%

Adhesion/Stickiness4%

Defective Material/Parts3%

Thin2%

Common questions

Is fabric medium profitable to sell on Amazon United States?: The niche generates $289K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the fabric medium niche?: 10 brands and 22 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in fabric medium?: Top complaints mined from reviews: Paint Quality, Leak-Proof, Value For Money. The return rate is 1.6%.
When does demand for fabric medium peak?: Demand peaks in Jun–Aug; the busiest month runs 2.0× the quietest.
What does it cost to enter the fabric medium niche?: Listings span $6.88–$21.86; the average listing price is $10.81 (sweet spot $15–$100). The average incumbent carries 798 reviews — the moat a new listing must climb.