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eyelets for paper crafts

Skip it

Brand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 25Conversion 37Competition 29Returns 46Price range 78Avg price 89Brand share 23Review moat 40Quality gap 40

Avg price

Great$20.68

avg listing price — sweet spot $15–$100

Price range

Great$5.91–$48.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,453.06

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$104K

$104K/yr · 169K searches

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, eyelets for paper crafts is a $104K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 37/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

eyelets for paper crafts market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
$103K–$124K
units × avg price
Conversion rate
3.0%
Avg BSR
#72
Page quality
0%
Prime
100%
Sponsored
76%
Out of stock
1.7%
Avg brand age
41 months
Avg seller age
156 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

23

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

5%

  • We R Memory Keepers66%
  • PAXCOO9%
  • LZBRDY7%
  • Meifuly5%
  • Croptuck4%
  • ONLYKXY4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Weekly Amazon search volume, last 31 weeks — +0.4% search growth over the last 90 days.
4K3KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Top eyelets for paper crafts search terms

  • crop a dile30K/yr
  • crop a dile hole punch and eyelet setter21K/yr
  • eyelets for paper crafts21K/yr
  • cropadile13K/yr
  • cropadile eyelet setter and hole punch9K/yr
  • crocodile hole punch8K/yr
  • small eyelets6K/yr
  • eyelets for paper crafting6K/yr
  • 1/4 eyelets5K/yr
  • shoe eyelets5K/yr
All search terms

Top eyelets for paper crafts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$21K30%$31K40%$41K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about eyelets for paper crafts

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use18%

“Easy peasy”

Quality-Overall16%

“Excellent product”

Value For Money11%

“Good deal”

Advertised Vs Actual Product11%

“As advertised”

Efficiency10%

“very useful and works”

Durability4%

“so far they are reliable”

Color4%

“Love the color”

Strength2%

“And is heavy duty”

Size-Overall2%

“Sizing was accurate”

Instructions/User Manual/Troubleshooting2%

“comes with clear instructions”

What buyers complain about

Quality-Overall15%

“Garbage poor quality”

Durability10%

“Broken in a couple days”

Size-Overall9%

“Grommets are all small”

Functionality-Overall9%

“Doesn't work”

Ease Of Use7%

“Bit difficult to use”

Instructions/User Manual/Troubleshooting6%

“The directions are not very detailed”

Value For Money5%

“Even with the low price it still didnt seem worth the money”

Material Quality4%

“Did not work for material I was using”

Strength2%

“Because of flimsy feel”

Weight Heavy2%

“Not fore heavy material at all”

Top return reasons

Size-Overall53%
Functionality-Overall12%
Material Quality7%
Advertised Vs Actual Product5%
Defective Material/Parts4%
Ease Of Use3%
Value For Money3%
Quality-Overall2%
Strength1%
Compatibility-Overall1%

Common questions

Is eyelets for paper crafts profitable to sell on Amazon United States?
The niche generates $104K/yr across 17 tracked products. 90-day search growth is +0.4%. Flapen's verdict: Skip it (37/100).
How competitive is the eyelets for paper crafts niche?
9 brands and 23 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in eyelets for paper crafts?
Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 3.4%.
What does it cost to enter the eyelets for paper crafts niche?
Listings span $5.91–$48.54; the average listing price is $20.68 (sweet spot $15–$100). The average incumbent carries 2,453 reviews — the moat a new listing must climb.