Is eye stickers profitable to sell on Amazon United States?

The niche generates $73K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (37/100).

How competitive is the eye stickers niche?

16 brands and 30 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in eye stickers?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Size-Overall. The return rate is 1.4%.

When does demand for eye stickers peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.7× the quietest.

What does it cost to enter the eye stickers niche?

Listings span $4.77–$17.34; the average listing price is $8.33 (sweet spot $15–$100). The average incumbent carries 1,774 reviews — the moat a new listing must climb.

eye stickers

Skip it

A small market ($73K/yr) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,774.38

avg incumbent reviews — the moat a new listing must climb

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.33

avg listing price — sweet spot $15–$100

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Price range

Bad$4.77–$17.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$73K

$73K/yr · 162K searches

According to Flapen's Amazon United States niche tracking, eye stickers is a $73K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 37/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

eye stickers market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $83K–$104K; units × avg price
Conversion rate: 5.4%
Avg BSR: #1,637
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 4.1%
Avg brand age: 37 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

16 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

26%

Lependor37%
Miaasfjk11%
Abvsdu9%
JIAKAI8%
FKEYTO4%
DaKuan4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Open Trend

Top eye stickers search terms

eye stickers63K/yr -2.1%4.3% conv.
eyeball stickers27K/yr -10.1%4.6% conv.
eye stickers for crafts22K/yr -26.6%5.9% conv.
sticker eyes15K/yr -6.2%7.3% conv.
eyes stickers9K/yr -5.2%3.2% conv.
eye sticker7K/yr +16.8%1.7% conv.
sticker eyes for crafts10K/yr -28.0%8.8% conv.
eye decals5K/yr +21.0%0.0% conv.
eye ball stickers4K/yr -7.1%5.5% conv.

All search terms

Top eye stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lependor Black White Eye Stickers Labels -2000 Pcs Per Roll

Lependor$6.014.8★2,394 rev

500Pcs/Roll Black Googly Wiggly Eye Labels Cartoon Cute Stickers Eyeball Craft Toys Self Adhesive Vinyl Waterproof Stickers DIY Arts Home Egg Decoration Scrapbook Phone Funny Easter Party Favor

Miaasfjk$5.764.2★19 rev

2000 Pieces Eye Stickers Labels Googly Eyes Self Adhesive Eye Stickers Eyes for Crafts for DIY Handmade Arts and Crafts Toys and Home Decoration Black and White

Abvsdu$6.994.7★87 rev

2000 Pieces Eye Stickers Labels Self Adhesive Eyes Stickers for DIY Handmade Arts and Crafts Toys and Home Decoration Paper Material Black and White

JIAKAI$6.064.7★603 rev

520 Pcs Wiggle Googly Eyes with Self-Adhesive

FKEYTO$4.974.6★1,300 rev

Newest

by launch date

1000 Pcs Eye Stickers Roll Holographic Wiggle Eyes Stickers Self Adhesive Craft Eye Labels for DIY Projects Decoration Gift Wrapping Scrapbooking

Kerosly$7.582 rev

3mo ago

500Pcs/Roll Black Googly Wiggly Eye Labels Cartoon Cute Stickers Eyeball Craft Toys Self Adhesive Vinyl Waterproof Stickers DIY Arts Home Egg Decoration Scrapbook Phone Funny Easter Party Favor

Miaasfjk$5.7619 rev

7mo ago

4000 pcs Eye Stickers DaKuan 2 Models Eyeball Stickers Eyes for Crafts Sticker Eyes for Handmade DIY Crafts and Decorations (Black and White and Colour)

DaKuan$11.9113 rev

1y ago

GEEHUA 80 Pcs Animal Eye Stickers Round Dragon Eye Decals Waterproof Vinyl Colorful Sticker Eyeball Aesthetic Decal Eyeball Gifts for DIY Water Bottle Scrapbook Laptop Art Decor

GEEHUA$5.6141 rev

1y ago

520 Pcs Wiggle Googly Eyes with Self-Adhesive

FKEYTO$4.971,300 rev

2y ago

What buyers say about eye stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience26%

“Also fun for school activities”

Adhesion/Stickiness16%

“Adhesiveness worked well”

Size-Overall11%

“the right size”

Advertised Vs Actual Product7%

“Will do the job”

Value For Money6%

“The price was right”

Ease Of Use5%

“Very easy to use”

Quality-Overall4%

“is well-proportioned”

Design-Overall2%

“Perfect craft item”

Storage Capacity1%

“Appreciate that they come with a storage container”

Stem Skills1%

“Fun stickers for STEM projects”

What buyers complain about

Adhesion/Stickiness43%

“Don't Stick”

Ease Of Use28%

“Hard to use”

Size-Overall7%

“the largest”

Functionality-Overall2%

“wouldnt work”

Value For Money2%

“Listen, I didnt intend to become a god-tier prankster; I just had $8 and a lapse in judgment”

Quality-Overall1%

“Quantity Over Sanity”

Design-Overall1%

“Quality and design are not good”

Advertised Vs Actual Product1%

“The photo on amazon is deceiving”

Defective Material/Parts1%

“Defective”

Leak-Proof1%

“spill all over”

Top return reasons

Size-Overall57%

Adhesion/Stickiness22%

Value For Money10%

Advertised Vs Actual Product5%

Defective Material/Parts2%

Functionality-Overall1%

Ease Of Use1%