eye pins for jewelry making
Worth a lookShows low returns (1.2%), but prices mostly outside the sweet spot ($4.32–$10.93) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great484.11avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+19.0%90-day search growth — must beat 0% to launch
Market size
Okay$125K$125K/yr · 264K searches
Avg price
Bad$7.87avg listing price — sweet spot $15–$100
Price range
Bad$4.32–$10.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, eye pins for jewelry making is a $125K/yr Amazon United States market (264K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
eye pins for jewelry making market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $118K–$157K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 1.6%
- Avg brand age
- 34 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
23
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
27%
- wmm18%
- FIVEIZERO14%
- IOGOG12%
- Junkin11%
- Shapenty9%
- TOAOB THE ONE AND ONLY BABY9%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +19.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top eye pins for jewelry making search terms
- eye pins81K/yr
- eye pins for jewelry making76K/yr
- eyepins for jewelry making19K/yr
- eye pin18K/yr
- eyepins14K/yr
- eye pins for keychains11K/yr
- jewelry eye pins10K/yr
- stainless steel eye pins9K/yr
- jewelry making eye pins6K/yr
- eyepin5K/yr
Top eye pins for jewelry making products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hot 300 Pcs 1.6 Inch 304 Stainless Steel Open Eye Pins Headpins for Jewelry Necklace Making (Silver)
wmm$4.874.2★177 rev
IOGOG 300PCS 1.6 Inch Eye Pins 40mm Stainless Steel Eye Pins for Jewelry Making Silver Eye Head Pins with 2mm Loop Easy Bend Jewelry Making Findings for DIY Earrings Necklaces Bracelets
IOGOG$6.984.5★33 rev
FIVEIZERO 900 PCS Eye Pins Head Pins and Ball Pins Gold & Silver 3 Size
FIVEIZERO$9.764.4★606 rev
Shapenty 200PCS Mini Metal Wire Eyepins Beading Small Open Eye Head Pins Needles Bulk for DIY Craft Bead Earring Pendant Necklace Bracelet Jewelry Charm Finding Making (24mm/1Inch Gold)
Shapenty$4.954.6★712 rev
Junkin 1400 Pcs Eye Pins Mix Jewelry Findings 0.63 * 0.79 * 1.18 in Open Eye Head Pins Findings for Jewelry Making DIY Necklace Bracelets(Gold Silver)
Junkin$10.934.5★858 rev
Newest
by launch dateIOGOG 300PCS 1.6 Inch Eye Pins 40mm Stainless Steel Eye Pins for Jewelry Making Silver Eye Head Pins with 2mm Loop Easy Bend Jewelry Making Findings for DIY Earrings Necklaces Bracelets
IOGOG$6.9833 rev
KOPOX Gold and Silver Eye Pins and Flat Head Pins for Jewelry Making 1.2 1.6 2 Metal Eyepins Headpins for Women Jewelry Making
KOPOX$4.3244 rev
Hot 300 Pcs 1.6 Inch 304 Stainless Steel Open Eye Pins Headpins for Jewelry Necklace Making (Silver)
wmm$4.87177 rev
1000 Pieces Jewelry Making Head Pins and Eye Pins Set (Mixed Color)
stino$9.90148 rev
Oruola 200pcs Eyepins for Jewelry Making Stainless Steel Eye Pins 70mm/2.76In Head Pins for Jewelry Making Flat Eye Pins for Jewelry Making DIY Craft Bead Earring Pendant Necklace Bracelet Making
oruola$6.1845 rev
Trending
90-day click momentumIOGOG 300PCS 1.6 Inch Eye Pins 40mm Stainless Steel Eye Pins for Jewelry Making Silver Eye Head Pins with 2mm Loop Easy Bend Jewelry Making Findings for DIY Earrings Necklaces Bracelets
IOGOG$6.984.5★
600 Pieces 2 Inch Eye Pins for Jewelry Making DIY Straight Pins Jewelry Making Pin Metal End for Craft Earring Bracelet Necklace Pendant Supplies (Eye Pins-Multi Color)
BOYIVI$9.754.5★
TOAOB 200pcs Eye Pins for Jewelry Making 18mm Gold Silver Brass Open Head Pins Findings for DIY Crafts Necklaces Bracelets Earrings
TOAOB THE ONE AND ONLY BABY$5.014.5★
Yumttero 200 Pcs 70mm/2.76 Inch 21 Gauge Eye Pins for Jewelry Making Straight Head Ball Pin for DIY Christmas Styles Craft Earring Bracelet Necklace Pendant Making (Eye Pins Sliver Color)
Yumttero$9.914.5★
Shapenty 200PCS Mini Metal Wire Eyepins Beading Small Open Eye Head Pins Needles Bulk for DIY Craft Bead Earring Pendant Necklace Bracelet Jewelry Charm Finding Making (24mm/1Inch Gold)
Shapenty$4.954.6★
What buyers say about eye pins for jewelry making
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality pins”
“Great Value”
“As advertised”
“Good size variety”
“Easy to use”
“Very durable”
“Not too brittle to use with an eyelet tool”
“Work well”
“Super soft and easy to use”
“Nice colors and sizes”
What buyers complain about
“Not worth the quality”
“Very weak”
“Some posts too thick”
“To short”
“like a darker grey”
“Break”
“Couldn't find the gauge in the description”
“Unfortunately theyre not worth the money”
“half of them are Rusty”
“Feels more like aluminum or some other low quality material”
Top return reasons
Common questions
- Is eye pins for jewelry making profitable to sell on Amazon United States?
- The niche generates $125K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +19.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the eye pins for jewelry making niche?
- 17 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in eye pins for jewelry making?
- Top complaints mined from reviews: Quality-Overall, Strength, Thickness. The return rate is 1.2%.
- When does demand for eye pins for jewelry making peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the eye pins for jewelry making niche?
- Listings span $4.32–$10.93; the average listing price is $7.87 (sweet spot $15–$100). The average incumbent carries 484 reviews — the moat a new listing must climb.