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Eye Candy Mica Powder

Fail

Shoppers spend an estimated $66K a year here, so Eye Candy Mica Powder is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$66K/yr102K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
51%top-5 click share · 9 brands · 15 sellers

Flapen Score

Eye Candy Mica Powder against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Eye Candy Mica Powder is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Candy Mica Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Eye Candy Mica Powder 102K times last year and spent an estimated $66K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
3.7%
Market size, estimated
$66Ka year
Peak month
November1.3× the quietest month
Top search term
eye candy mica powder33K searches a year

02 · Price

A sale here is worth $17.61.

Listings sell for $17.61 on average, from $9.75 to $28.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.61 that is $2K to $4K a year per listing.

Average price
$17.61inside the $15 to $100 sweet spot
Price range
$9.75–$28.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #64 within Soap Making. It carries 4,828 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#64in Soap Making
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
4,828per listing
Listings tracked
29

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Eye Candy Mica Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

15

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

5%

  • Brand 151%
  • Brand 221%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Eye Candy Mica Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Eye Candy Mica Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eye candy mica powder33K/yr
  • resin dyes and pigments14K/yr
  • rolio mica powder13K/yr
  • eye candy pigment17K/yr
  • eye candy pigments8K/yr
  • epoxy dye pigment8K/yr
  • epoxy resin dyes and pigments4K/yr
  • rolio3K/yr
  • epoxy resin colors and pigment2K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Candy Mica Powder

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Color”
32%of negative reviews mention “Color”
1.1%of orders come back
“Coloring is off”
A buyer, on “Color”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eye Candy Mica Powder questions

Answered from the same tracked data.