Is eye black colors profitable to sell on Amazon United States?

The niche generates $37K/yr across 30 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +100.6%. Flapen's verdict: Worth a look (57/100).

How competitive is the eye black colors niche?

15 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in eye black colors?

Top complaints mined from reviews: Color, Oily/Greasy, Smell. The return rate is 0.7%.

When does demand for eye black colors peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.2× the quietest.

What does it cost to enter the eye black colors niche?

Listings span $5.85–$35.23; the average listing price is $16.15 (sweet spot $15–$100). The average incumbent carries 3,168 reviews — the moat a new listing must climb.

eye black colors

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Growth

Great+100.6%

90-day search growth — must beat 0% to launch

Avg price

Great$16.15

avg listing price — sweet spot $15–$100

Price range

Good$5.85–$35.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,168.27

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$37K

$37K/yr · 38K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, eye black colors is a $37K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

eye black colors market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $32K–$40K; units × avg price
Conversion rate: 6.0%
Avg BSR: #1,203
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.2%
Avg brand age: 46 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

58%

Top 20: 91%

Open market

17%

Sun Zapper32%
Zalan15%
Dmsky14%
Warmify8%
Zinka7%
Franklin Sports7%
Open — no brand owns it (9 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +100.6% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.2×

Open Trend

Top eye black colors search terms

colored eye black10K/yr +95.5%5.1% conv.
colored sunscreen8K/yr +142.3%2.6% conv.
eye black colors8K/yr +59.5%7.0% conv.
colored zinc sunscreen4K/yr +66.2%5.1% conv.
colored zinc3K/yr +123.7%7.2% conv.
zinc colored sunscreen stick3K/yr +245.0%8.8% conv.
colored zinc sticks for face2K/yr -12.4%7.9% conv.

All search terms

Top eye black colors products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zalan Colored Zinc Stick Set of 8

Zalan$21.854.6★903 rev

Sun Zapper Zinc Oxide Mineral Sunscreen Stick SPF 50+ Water Resistant 4-Pack (Pink Blue Green Yellow) Rainbow Pack For Face & Body Made in Australia

Sun Zapper$34.894.7★488 rev

Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans

Dmsky$9.124.6★245 rev

Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day

Warmify$9.814.6★97 rev

Sun Zapper Zinc Oxide Sunscreen Stick SPF 50+ Pink Colored Mineral Sunscreen Stick for Face Water Resistant Sunblock for Kids and Adults Broad Spectrum Travel Size 12g (0.42 oz) Australian Made

Sun Zapper$11.494.6★507 rev

Newest

by launch date

Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day

Warmify$9.8197 rev

5mo ago

Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Pink/Blue

Franklin Sports$13.462,323 rev

9mo ago

Wismee Eye Black Stick 12pcs Multi-Colors Anti-Glare Under Eye Black Sports Grease Stick Set for Baseball Softball Soccer Lacrosse Hockey Athletes Sports Training Sweat-Proof & Long Lasting

Wismee$18.2333 rev

9mo ago

CCbeauty 12 Pack Eye Black Stick for Baseball Football Softball Lacrosse Anti-Glare Eyeblack Waterproof Last All Game Smooth Application High Pigmented Color 10 Multicolors

CCbeauty$19.9934 rev

10mo ago

Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans

Dmsky$9.12245 rev

1y ago

What buyers say about eye black colors

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“Shade match”

Quality-Overall9%

“Its very affordable for the quality”

Suitability Combination Skin8%

“Great for your skin”

Value For Money6%

“Good for the price”

Moist/Dry6%

“Very moisturizing”

Soft Feel5%

“feels good too”

Brightness/Shine/Glow5%

“Nice glow”

Coverage4%

“Great coverage”

Suitability Hot Weather3%

“Nice for summer”

Ease Of Use3%

“Easy to use”

What buyers complain about

Color13%

“Colors are off”

Oily/Greasy11%

“Looks oily on”

Smell9%

“Smells a little weird”

Allergies4%

“Allergic Reaction”

Moist/Dry4%

“Very drying”

Thickness3%

“Not sheer, thick coverage”

Skin Health3%

“Broke out skin”

Product Condition3%

“Opened and used”

Coverage2%

“Not full coverage so you would need to add make up on top if you want that look”

Quality-Overall2%

“Poor quality”

Top return reasons

Color31%

Product Condition9%

Advertised Vs Actual Product9%

Smell8%

Oily/Greasy6%

Coverage3%

Leak-Proof3%

Functionality-Overall2%

Size-Overall2%

Texture/Consistency-Overall2%

Common questions

Is eye black colors profitable to sell on Amazon United States?: The niche generates $37K/yr across 30 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +100.6%. Flapen's verdict: Worth a look (57/100).
How competitive is the eye black colors niche?: 15 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in eye black colors?: Top complaints mined from reviews: Color, Oily/Greasy, Smell. The return rate is 0.7%.
When does demand for eye black colors peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.2× the quietest.
What does it cost to enter the eye black colors niche?: Listings span $5.85–$35.23; the average listing price is $16.15 (sweet spot $15–$100). The average incumbent carries 3,168 reviews — the moat a new listing must climb.