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Eye Black Colors

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $37K a year here, so Eye Black Colors is a Maybe.

Filters Trending
Flapen Score
57
57 / 100
Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 46
Market size
$37K/yr38K searches / yr
90-day growth
+100.6%search demand this quarter
Competition
58%top-5 click share · 15 brands · 42 sellers

Flapen Score

Eye Black Colors against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Eye Black Colors is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Black Colors market on Amazon at a glance

Shoppers on Amazon United States searched for Eye Black Colors 38K times last year and spent an estimated $37K. The top 5 brands take 76% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +100.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+100.6%
Conversion, latest week
6.0%
Market size, estimated
$37Ka year
Peak month
June7.2× the quietest month
Top search term
colored eye black10K searches a year

02 · Price

A sale here is worth $16.15.

Listings sell for $16.15 on average, from $5.85 to $35.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.15 that is $0 to $2K a year per listing.

Average price
$16.15inside the $15 to $100 sweet spot
Price range
$5.85–$35.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #1,203 within Face Painting. It carries 3,168 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#1,203in Face Painting
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
3,168per listing
Listings tracked
30

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Eye Black Colors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

42

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

58%

Top 20: 91%

Open market

17%

  • Brand 132%
  • Brand 215%
  • Brand 314%
  • Brand 48%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (9 brands, 17%)

Demand

Eye Black Colors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.2×

Search terms

Top Eye Black Colors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colored eye black10K/yr
  • colored sunscreen8K/yr
  • eye black colors8K/yr
  • colored zinc sunscreen4K/yr
  • colored zinc3K/yr
  • zinc colored sunscreen stick3K/yr
  • colored zinc sticks for face2K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Black Colors

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
13%of negative reviews mention “Color”
0.7%of orders come back
“Colors are off”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Eye Black Colors questions

Answered from the same tracked data.