eye black
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Market size
Good$801K$801K/yr · 990K searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+43.2%90-day search growth — must beat 0% to launch
Review moat
Good1,432.8avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.18avg listing price — sweet spot $15–$100
Price range
Bad$3.67–$18.05cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, eye black is a $801K/yr Amazon United States market (990K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Apr–May–Sep–Oct. Verdict: Worth a look — 60/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 125K–150K
- avg 6,000–8,000/product
- Revenue / yr
- $1.0M–$1.2M
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 9.9%
- Avg BSR
- #1,196
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 1.1%
- Avg brand age
- 40 months
- Avg seller age
- 150 days
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
31
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
29%
- Easton22%
- Rawlings13%
- Drip Over Skill10%
- Franklin Sports9%
- GoSports9%
- Dmsky8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +43.2% search growth over the last 90 days.Peak months: Apr, May, Sep, Oct · busiest ÷ quietest = 6.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Easton Sun Glare Protection Eye Tube Black
Easton$4.404.6★4,244 rev
Rawlings | EYE BLACK STICK | Retractable Tube / Glare Reduction | Adult & Youth Baseball / Softball | Black | One Pack
Rawlings$3.674.6★2,234 rev
Eye Black by DRIP Over Skill Made with Natural Ingredients Dermotologist-Tested Sports Face Paint Stick Sweat Resistant Clean Eye Black Football Baseball Softball Lacrosse
Drip Over Skill$9.834.5★484 rev
GoSports Anti Glare Eye Black Sports Stick for Football Baseball Softball & More - 2 Pack Under Eye Sports Paint Sticks
GoSports$6.134.6★573 rev
Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans
Dmsky$9.124.6★245 rev
Newest
by launch date
Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day
Warmify$9.8197 rev
Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Red/White/Blue
Franklin Sports$13.032,323 rev
QALLY 3 Pack Kids Sunglasses Youth Baseball Sunglasses for Boys Girls Age 4-14 Cycling Softball Running UV400 Protection Sports
QALLY$16.01245 rev
Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans
Dmsky$9.12245 rev
48 Pairs Eye Black Stickers Mixed Cross Sports Face Eyeblack Sticker for Baseball Football Softball Themed Party Birthday Party Supplies
WENTIYA$8.60164 rev
Trending
90-day click momentumFranklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Red/White/Blue
Franklin Sports$13.034.6★
QALLY 3 Pack Kids Sunglasses Youth Baseball Sunglasses for Boys Girls Age 4-14 Cycling Softball Running UV400 Protection Sports
QALLY$16.014.7★
48 Pairs Eye Black Stickers Mixed Cross Sports Face Eyeblack Sticker for Baseball Football Softball Themed Party Birthday Party Supplies
WENTIYA$8.604.5★
Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day
Warmify$9.814.6★
Franklin Sports Premium Baseball Eye Black - All Sports Eyeblack Stick for Baseball Softball + Football Players - 3 Color Gold Fusion for Sun Glare - Vanilla/Gold
Franklin Sports$11.984.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are vibrant”
“a great variety”
“worth the money”
“super easy to use”
“It works as advertised”
“longevity well”
“It cleans up easily in the bath with soap”
“Smooth”
“Good fit”
“work pretty well”
What buyers complain about
“Eye black. Not black eye.”
“It doesnt fit as described”
“smeared on uniforms”
“way worse than the pictures showed”
“Its hard to remove”
“Broken and Unusable”
“Dried out”
“All it did was smear”
“Didnt work for us”
“so I dont even think the UV protection is that good”
Top return reasons
Common questions
- Is eye black profitable to sell on Amazon United States?
- The niche generates $801K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +43.2%. Flapen's verdict: Worth a look (60/100).
- How competitive is the eye black niche?
- 16 brands and 31 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in eye black?
- Top complaints mined from reviews: Color, Size-Overall, Smudge Resistance. The return rate is 0.9%.
- When does demand for eye black peak?
- Demand peaks in Apr–May–Sep–Oct; the busiest month runs 6.6× the quietest.
- What does it cost to enter the eye black niche?
- Listings span $3.67–$18.05; the average listing price is $8.18 (sweet spot $15–$100). The average incumbent carries 1,433 reviews — the moat a new listing must climb.
Related niches in Arts, Crafts & Sewing
- 66bracelet making kitLaunch it
- 66ingot moldsWorth a look
- 67cyanotype kitWorth a look
- 67halloween fabricWorth a look
- 67chalk markersLaunch it
- 67red white and blue streamersWorth a look