Eye Black
FailDemand is soft, at -54.2% this quarter, so Eye Black is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $390K/yr962K searches / yr
- 90-day growth
- -54.2%search demand this quarter
- Competition
- 53%top-5 click share · 16 brands · 29 sellers
Flapen Score
Eye Black against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Eye Black is stronger. Inside it, weaker.
Market
The Eye Black market on Amazon at a glance
Shoppers on Amazon United States searched for Eye Black 962K times last year and spent an estimated $390K. The top 5 brands take 61% of clicks. Demand peaks in Apr–May–Sep–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 962K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -54.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $390K a year.
- Searches, last 12 months
- 962K
- Growth, 90 days vs prior 90
- -54.2%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $390Ka year
- Peak month
- April6.6× the quietest month
- Top search term
- eye black518K searches a year
02 · Price
A sale here is worth $8.36.
Listings sell for $8.36 on average, from $3.50 to $17.46. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $8.36 that is $50K to $67K a year per listing.
- Average price
- $8.36under the $15 to $100 sweet spot
- Price range
- $3.50–$17.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $50K–$67K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,308 within Face Painting. It carries 1,467 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #1,308in Face Painting
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,467per listing
- Listings tracked
- 23
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Eye Black products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
29
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
53%
Top 20: 97%
Open market
32%
- Brand 118%
- Brand 214%
- Brand 312%
- Brand 49%
- Brand 58%
- Brand 67%
Demand
Eye Black search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Sep, Oct · busiest ÷ quietest = 6.6×
Search terms
Top Eye Black search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eye black518K/yr
- eye black baseball101K/yr
- eyeblack55K/yr
- eye black softball55K/yr
- baseball eye black49K/yr
- football eye black22K/yr
- eye black football42K/yr
- eye black stick25K/yr
- softball eye black23K/yr
- black eye12K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Black
We read the reviews and the return reasons for every product selling here.
“It went on very dark and black”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Black questions
Answered from the same tracked data.









