Eye Black
FailDemand is soft, at -54.2% this quarter, so Eye Black is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $390K/yr962K searches / yr
- 90-day growth
- -54.2%search demand this quarter
- Competition
- 53%top-5 click share · 16 brands · 29 sellers
Flapen Score
Eye Black against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Eye Black is stronger. Inside it, weaker.
Market
The Eye Black market on Amazon at a glance
Shoppers on Amazon United States searched for Eye Black 962K times last year and spent an estimated $390K. The top 5 brands take 61% of clicks. Demand peaks in Apr–May–Sep–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 962K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -54.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $390K a year.
- Searches, last 12 months
- 962K
- Growth, 90 days vs prior 90
- -54.2%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $390Ka year
- Peak month
- April6.6× the quietest month
- Top search term
- eye black518K searches a year
02 · Price
A sale here is worth $8.36.
Listings sell for $8.36 on average, from $3.50 to $17.46. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $8.36 that is $50K to $67K a year per listing.
- Average price
- $8.36under the $15 to $100 sweet spot
- Price range
- $3.50–$17.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $50K–$67K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,308 within Face Painting. It carries 1,467 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #1,308in Face Painting
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,467per listing
- Listings tracked
- 23
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Eye Black products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GoSports Anti Glare Eye Black Sports Stick for Football Baseball Softball & More - 2 Pack Under Eye Sports Paint Sticks
- Price
- $6.11
- Rating
- 4.7/5
- Reviews
- 656
- Age
- 1y ago

Rawlings | EYE BLACK STICK | Retractable Tube / Glare Reduction | Adult & Youth Baseball / Softball | Black | One Pack
- Price
- $3.50
- Rating
- 4.6/5
- Reviews
- 2,296
- Age
- 19y ago

Eye Black Stick 20 Pack 12 Colors for Football Baseball & Softball
- Price
- $9.70
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 5mo ago

Eye Black by DRIP Over Skill Made with Natural Ingredients Dermotologist-Tested Sports Face Paint Stick Sweat Resistant Clean Eye Black Football Baseball Softball Lacrosse
- Price
- $9.88
- Rating
- 4.6/5
- Reviews
- 527
- Age
- 2y ago

Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans
- Price
- $8.92
- Rating
- 4.5/5
- Reviews
- 343
- Age
- 1y ago
Trending
estimated 90-day click momentum
Blue Squid PRO Eye Black Anti Glare Sports Stick for Football Baseball Accessories Softball Stuff Black Face Paint Stick - Waterproof Body Paint Baseball Softball Hypoallergenic Non-Toxic 2 pack
- Price
- $5.13
- Rating
- 4.1/5
- Reviews
- 2,738
- Age
- 11mo ago

20 Pack Eye Black Sticks Sports Paint for Football Baseball Softball
- Price
- $9.84
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 3mo ago

Franklin Sports Eye Black Stick - Baseball Softball + Football - Pink/Blue
- Price
- $12.88
- Rating
- 4.6/5
- Reviews
- 2,353
- Age
- 9mo ago

stwees Eye Black Pro Sports Grease Stick Reduce Glare 8.2g K-Beauty Formula Sweat Resistant Black 1 Pack
- Price
- $4.60
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 3y ago

Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks Eyeblack Painting Kit for Athletes & Fans
- Price
- $8.34
- Rating
- 4.5/5
- Reviews
- 343
- Age
- 1y ago
Newest
by launch date
20 Pack Eye Black Sticks Sports Paint for Football Baseball Softball
- Price
- $9.84
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 3mo ago

Eye Black Stick 20 Pack 12 Colors for Football Baseball & Softball
- Price
- $9.70
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 5mo ago

Franklin Sports Eye Black Stick - Red/White/Blue
- Price
- $12.88
- Rating
- 4.6/5
- Reviews
- 2,353
- Age
- 9mo ago

Franklin Sports Eye Black Stick - Baseball Softball + Football - Pink/Blue
- Price
- $12.88
- Rating
- 4.6/5
- Reviews
- 2,353
- Age
- 9mo ago

Blue Squid PRO Eye Black Anti Glare Sports Stick for Football Baseball Accessories Softball Stuff Black Face Paint Stick - Waterproof Body Paint Baseball Softball Hypoallergenic Non-Toxic 2 pack
- Price
- $5.13
- Rating
- 4.1/5
- Reviews
- 2,738
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
29
Est. top-5 brand share
61%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 97%
Open market
32%
- GoSports18%
- Warmify14%
- Rawlings12%
- Franklin Sports9%
- Dmsky8%
- Drip Over Skill7%
Demand
Eye Black search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Sep, Oct · busiest ÷ quietest = 6.6×
Search terms
Top Eye Black search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eye black518K/yr
- eye black baseball101K/yr
- eyeblack55K/yr
- eye black softball55K/yr
- baseball eye black49K/yr
- football eye black22K/yr
- eye black football42K/yr
- eye black stick25K/yr
- softball eye black23K/yr
- black eye12K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Black
We read the reviews and the return reasons for every product selling here.
“It went on very dark and black”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Black questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









