exacto knife set
Worth a lookShows low returns (0.6%), but soft demand (-18.7% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Market size
Good$666K$666K/yr · 413K searches
Avg price
Good$13.36avg listing price — sweet spot $15–$100
Price range
Good$4.47–$30.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,036.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, exacto knife set is a $666K/yr Amazon United States market (413K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
exacto knife set market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- $668K–$802K
- units × avg price
- Conversion rate
- 12.1%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 1.4%
- Avg brand age
- 49 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
36
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
13%
- DIYSELF26%
- BaBaYang23%
- X-Acto13%
- Jetmore11%
- Amazon Basics8%
- MULWARK7%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top exacto knife set search terms
- exacto knife set237K/yr
- xacto knife set73K/yr
- craft knife set22K/yr
- hobby knife set21K/yr
- x-acto knife set16K/yr
- exacto knife kit9K/yr
- exacto knife sets10K/yr
- x acto knife sets5K/yr
- hobby knife kit5K/yr
- precision knife set5K/yr
Top exacto knife set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Exacto Knife Set 16-Piece Hobby Knife & Precision Knife Set 3-Piece Craft Knife Set with 10-Piece Exacto Blades Sets for Crafting Modeling Pumpkin Carving DIY Art Knife Cutting Tools
BaBaYang$6.174.7★265 rev
JETMORE 16 Pcs Exacto Knife Set 3 Craft Knife and 13 SK5 Steel Blades Precision Hobby Knife for Carving Modeling DIY Scrapbooking and Art Projects
Jetmore$9.494.6★2,599 rev
DIYSELF 16-Piece Exacto Knife Set Craft Knife & Hobby Knife Kit Precision Knife with Magnetic Storage Case Exacto Knife for Crafting Paper Foam Vinyl Models 3D Printing Junk Journal Supplies
DIYSELF$12.744.7★16,885 rev
DIYSELF Exacto Knife 12 Pcs Exacto Knife Set with Case Craft Hobby Precision Knife with 11 Blades for Crafting Paper Scrapbooking Models 3D Printing Clay Rubber Stamps Gifts for Women Adults Her Men
DIYSELF$6.984.6★5,255 rev
X-ACTO Compression Basic Knife Set Includes 3 Knives 13 Blades Soft Carry Case 17 Count - Crafting Art Projects Cutting Tools
X-Acto$29.814.8★5,253 rev
Newest
by launch dateExacto Knife Set 16-Piece Hobby Knife & Precision Knife Set 3-Piece Craft Knife Set with 10-Piece Exacto Blades Sets for Crafting Modeling Pumpkin Carving DIY Art Knife Cutting Tools
BaBaYang$6.17265 rev
FJSENR 13-piece Precision Exacto Knife Set including hobby and craft knives as well as blades is the perfect choice for pumpkin carving model making and DIY projects.
FJSENR$4.47416 rev
DIYSELF Exacto Knife 12 Pcs Exacto Knife Set with Case Craft Hobby Precision Knife with 11 Blades for Crafting Paper Scrapbooking Models 3D Printing Clay Rubber Stamps Gifts for Women Adults Her Men
DIYSELF$6.985,255 rev
55 Pack Exacto Knife Hobby Knife Set with 5 Craft Knives and 50 Precision Knife Blades(#11) for Art Scrapbooking Carving DIY Cutting Stenciling by EGYPAMID
Egypamid$4.49776 rev
MulWark 32-Piece Precision Hobby Knife Set - Exacto Knife Set For Modeling - Craft Knife Handle Customized With Chiseling Stencil Edge And Fine Point Blades With Sharpening Stone And Steel Ruler
MULWARK$18.827,444 rev
Trending
90-day click momentumExacto Knife Set 16-Piece Hobby Knife & Precision Knife Set 3-Piece Craft Knife Set with 10-Piece Exacto Blades Sets for Crafting Modeling Pumpkin Carving DIY Art Knife Cutting Tools
BaBaYang$6.174.7★
DIYSELF Exacto Knife 22 Pack Exacto Knife Set with Exacto Blades Craft Knife for Art Stencil Scrapbooking and Modeling Hobby Knife Precision Art Knives Kit Pumpkin Carving Tools
DIYSELF$19.184.7★
DIYSELF 23 Pack Exacto Knife Craft Knife Precision Carving Hobby Knife Kit 20 Spare Art Knife Blades for Art Scrapbooking Stencil
DIYSELF$7.754.6★
55 Pack Exacto Knife Hobby Knife Set with 5 Craft Knives and 50 Precision Knife Blades(#11) for Art Scrapbooking Carving DIY Cutting Stenciling by EGYPAMID
Egypamid$4.494.6★
MANUFORE 34pcs Large Exacto Knife Set Pink Deluxe Craft Precision Knife Set Include 3pcs Craft Knives with Anti-Slip Rubber Grip 25pcs Different Blades 2pcs Needles Sharpening Stone Screwdriver
MANUFORE$23.164.7★
What buyers say about exacto knife set
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing price”
“Very good variety”
“Very sharp”
“Same as advertised”
“just as easy to remove”
“Nice grip”
“A good blade set for be used for multiple purposes”
“a good size”
“Good construction, quality for the price”
“The blades are very sharp and sturdy”
What buyers complain about
“Average quality”
“Broke almost immediately”
“Flimsy”
“The blade simply doesn't stay in place”
“Not sharp”
“It is a bit hard to open”
“Case Too Small”
“cheaper”
“the screw on parts are almost like plastic”
“However, the blade locking mechanism doesnt seem reliable”
Top return reasons
Common questions
- Is exacto knife set profitable to sell on Amazon United States?
- The niche generates $666K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the exacto knife set niche?
- 10 brands and 36 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in exacto knife set?
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.6%.
- When does demand for exacto knife set peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the exacto knife set niche?
- Listings span $4.47–$30.83; the average listing price is $13.36 (sweet spot $15–$100). The average incumbent carries 7,037 reviews — the moat a new listing must climb.