exacto knife
Worth a lookShows searches that convert (14.8% search→purchase), but soft demand (-7.5% this quarter) keeps it on the watch list.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 1.9M searches
Price range
Good$4.38–$29.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,537.65avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.59avg listing price — sweet spot $15–$100
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, exacto knife is a $2.5M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
exacto knife market data
- Units sold / yr
- 250K–300K
- avg 8,000–10,000/product
- Revenue / yr
- $2.1M–$2.6M
- units × avg price
- Conversion rate
- 14.8%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.3%
- Avg brand age
- 55 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
61
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
13%
- X-Acto27%
- DIYSELF23%
- Jetmore21%
- Fiskars9%
- XEKIGU4%
- BaBaYang3%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top exacto knife search terms
- exacto knife880K/yr
- xacto knife414K/yr
- craft knife154K/yr
- hobby knife122K/yr
- x-acto knife63K/yr
- x acto knife50K/yr
- exacto knife for crafting47K/yr
- xacto39K/yr
- exacto knives24K/yr
- exacto22K/yr
Top exacto knife products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
X-ACTO #1 Z-Series Precision Utility Knife Metal Silver Aluminum Handle Includes Safety Cap - For Precise Fine Cuts
X-Acto$6.084.6★33,504 rev
DIYSELF Exacto Knife 12 Pcs Exacto Knife Set with Case Craft Hobby Precision Knife with 11 Blades for Crafting Paper Scrapbooking Models 3D Printing Clay Rubber Stamps Gifts for Women Adults Her Men
DIYSELF$6.984.6★5,255 rev
JETMORE 16 Pcs Exacto Knife Set 3 Craft Knife and 13 SK5 Steel Blades Precision Hobby Knife for Carving Modeling DIY Scrapbooking and Art Projects
Jetmore$9.494.6★2,599 rev
Fiskars 6 Detail Craft Knife for Precision Cutting & Detail Work Arts & Crafts Exacto Hobby Knife for Scrapbooking Cutter Ideal for Cardstock Thin Plastic Photos Vinyl & Canvas Durable Aluminum
Fiskars$6.234.5★10,714 rev
JETMORE Exacto Knife 3 Exacto Knives with 30 Exacto Blades #11 Craft Knife Hobby Knife Precision Knife Exacto Knife Set for Crafts Arts Modeling Scrapbooking (Purple-Blue-Black)
Jetmore$4.564.6★2,599 rev
Newest
by launch date
Exacto Knife Set 16-Piece Hobby Knife & Precision Knife Set 3-Piece Craft Knife Set with 10-Piece Exacto Blades Sets for Crafting Modeling Pumpkin Carving DIY Art Knife Cutting Tools
BaBaYang$6.17265 rev
FJSENR 13-piece Precision Exacto Knife Set including hobby and craft knives as well as blades is the perfect choice for pumpkin carving model making and DIY projects.
FJSENR$4.47416 rev
DIYSELF Exacto Knife 12 Pcs Exacto Knife Set with Case Craft Hobby Precision Knife with 11 Blades for Crafting Paper Scrapbooking Models 3D Printing Clay Rubber Stamps Gifts for Women Adults Her Men
DIYSELF$6.985,255 rev
55 Pack Exacto Knife Hobby Knife Set with 5 Craft Knives and 50 Precision Knife Blades(#11) for Art Scrapbooking Carving DIY Cutting Stenciling by EGYPAMID
Egypamid$4.49776 rev
JETMORE Exacto Knife 3 Exacto Knives with 30 Exacto Blades #11 Craft Knife Hobby Knife Precision Knife Exacto Knife Set for Crafts Arts Modeling Scrapbooking (Purple-Blue-Black)
Jetmore$4.562,599 rev
Trending
90-day click momentumExacto Knife Set 16-Piece Hobby Knife & Precision Knife Set 3-Piece Craft Knife Set with 10-Piece Exacto Blades Sets for Crafting Modeling Pumpkin Carving DIY Art Knife Cutting Tools
BaBaYang$6.174.7★
JETMORE 16 Pcs Exacto Knife Set 3 Craft Knife and 13 SK5 Steel Blades Precision Hobby Knife for Carving Modeling DIY Scrapbooking and Art Projects
Jetmore$9.494.6★
DIYSELF Exacto Knife 12 Pcs Exacto Knife Set with Case Craft Hobby Precision Knife with 11 Blades for Crafting Paper Scrapbooking Models 3D Printing Clay Rubber Stamps Gifts for Women Adults Her Men
DIYSELF$6.984.6★
FJSENR 13-piece Precision Exacto Knife Set including hobby and craft knives as well as blades is the perfect choice for pumpkin carving model making and DIY projects.
FJSENR$4.474.5★
X-ACTO #1 Precision Knife With 5#11 Blades 1 Count
X-Acto$8.674.7★
What buyers say about exacto knife
What buyers praise and complain about, mined from review topics.What buyers love
“they are affordable”
“Awesome quality”
“Sharp blades”
“As advertised”
“convenient”
“Easy grip”
“Sturdy construction”
“the handle itself is durable”
“Good size”
“Precise Cut”
What buyers complain about
“Falls short on quality”
“Not sharp”
“Breaks easily”
“Flimsy”
“The blade simply doesn't stay in place”
“very hard to use”
“Too small”
“Cant expect anything better for this price”
“Product does not work as advertised”
“But that was just the feel the plastic”
Top return reasons
Common questions
- Is exacto knife profitable to sell on Amazon United States?
- The niche generates $2.5M/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the exacto knife niche?
- 13 brands and 61 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in exacto knife?
- Top complaints mined from reviews: Quality-Overall, Sharpness, Durability. The return rate is 0.6%.
- When does demand for exacto knife peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the exacto knife niche?
- Listings span $4.38–$29.81; the average listing price is $8.59 (sweet spot $15–$100). The average incumbent carries 6,538 reviews — the moat a new listing must climb.