Exacto Knife

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

+9.7%

Conversion, latest week

8.1%

Market size, estimated

$1.8Ma year

Peak month

January1.3× the quietest month

Top search term

exacto knife901K searches a year

Listings sell for $9.57 on average, from $4.20 to $30.62. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $9.57 that is $96K to $120K a year per listing.

Average price

$9.57under the $15 to $100 sweet spot

Price range

$4.20–$30.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

10,000–12,500

Revenue per listing a year

$96K–$120K

Returns

0.6%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Cutting Tools. It carries 6,042 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#76in Cutting Tools

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

6,042per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months