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Evil Eye Beads

Maybe

An estimated 1.6% of orders come back. But shoppers spend an estimated $56K a year here, so Evil Eye Beads is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$56K/yr156K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
42%top-5 click share · 25 brands · 30 sellers

Flapen Score

Evil Eye Beads against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Evil Eye Beads is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Evil Eye Beads market on Amazon at a glance

Shoppers on Amazon United States searched for Evil Eye Beads 156K times last year and spent an estimated $56K. The top 5 brands take 59% of clicks. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
3.4%
Market size, estimated
$56Ka year
Peak month
July1.7× the quietest month
Top search term
evil eye beads104K searches a year

02 · Price

A sale here is worth $10.76.

Listings sell for $10.76 on average, from $6.09 to $17.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $10.76 that is $1K to $3K a year per listing.

Average price
$10.76under the $15 to $100 sweet spot
Price range
$6.09–$17.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #4,120 within Beading Supplies. It carries 500 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#4,120in Beading Supplies
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
500per listing
Listings tracked
38

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Evil Eye Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 flat

Sellers

30

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

42%

Top 20: 81%

Open market

36%

  • Brand 119%
  • Brand 214%
  • Brand 311%
  • Brand 49%
  • Brand 55%
  • Brand 65%

Demand

Evil Eye Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Evil Eye Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • evil eye beads104K/yr
  • evil eye beads for jewelry making16K/yr
  • eye beads15K/yr
  • evil eye bead10K/yr
  • evil eye glass beads6K/yr
  • glass evil eye beads5K/yr

Reviews and returns

What reviews say buyers love and hate about Evil Eye Beads

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Evil Eye Beads questions

Answered from the same tracked data.