evil eye beads
Worth a lookShows low returns (0.9%), but a small market ($56K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good533.83avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.19avg listing price — sweet spot $15–$100
Price range
Bad$5.16–$16.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$56K$56K/yr · 161K searches
According to Flapen's Amazon United States niche tracking, evil eye beads is a $56K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
evil eye beads market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $41K–$51K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #2,902
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 4.0%
- Avg brand age
- 35 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
27
Top-5 brand share
59%
Top 20: 98%
Top-5 click share
44%
Top 20: 84%
Open market
36%
- NBEADS21%
- Praisebank14%
- Hicarer10%
- LUBINGSHINE9%
- BB Beadthoven5%
- Lestp4%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +14.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top evil eye beads search terms
- evil eye beads105K/yr
- evil eye beads for jewelry making16K/yr
- eye beads15K/yr
- evil eye bead10K/yr
- evil eye glass beads6K/yr
- glass evil eye beads5K/yr
- evil eye beads for bracelets3K/yr
Top evil eye beads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NBEADS 14.1/Strand (about 38pcs) 9.5mm Handmade Evil Eye Lampwork Beads Blue Color Flat Round Lampwork Spacer Beads DIY Crafts Evil Eye Charms for DIY Bracelets Necklace Jewelry Making
NBEADS$6.584.6★2,096 rev
Praisebank 24 Style 800 pcs Evil Eye Beads for Jewelry Making Evil Eye Charms with 1mm Hole
Praisebank$12.874.7★2,190 rev
200 Pieces Flat Round Evil Eye Beads Handmade Resin Lampwork 8mm Charms Spacer Beads for Bracelets Necklace Jewelry Craft Making(Mix Colors)
LUBINGSHINE$7.604.6★1,298 rev
NBEADS 60 Pcs 5 Colors Handmade Evil Eye Lampwork Beads 8mm Flat Round/Disc Turkish Eye Beads Mini Loose Glass Spacer Beads Charms for DIY Bracelets Necklace Jewelry Making
NBEADS$7.744.6★42 rev
Beadthoven 60Pcs 12mm Evil Eye Glass Cabochons 10 Styles Half Round Glass Cabochons Blue Flatback Evil Eye Domes Beads for DIY Crafts Scrapbooking Necklace Earrings Bracelet Ring Jewelry Making
BB Beadthoven$9.544.3★43 rev
Newest
by launch date
Bivei Evil Eye Protection Crystal Healing Bracelet
Bivei$13.10115 rev
200 Pcs Deep Blue Enamel Evil Eye Charms 6MM Alloy Gold Plated Eye Pendants
Upnedo$12.698 rev
MECCANIXITY 20Pcs Enamel Evil Eye Beads 9x7mm Evil Eye Spacer Beads Gold Plated Loose Large Hole Charm for Bracelets Necklace Jewelry Craft Making Dark Blue
MECCANIXITY$9.3811 rev
AULSIEY Evil Eye Beaded Bracelets for Women Evil Eye Jewelry Protection Bracelet Tigers Eye Hematite Black Tourmaline Bracelet for Men Tripe Threat Bracelets for Women-6mm Bead
AULSIEY$12.9135 rev
PATIKIL 8mm Evil Eye Beads 100 Pcs Flat Round Turkish Evil Eye Charm with Golden Edge Spacer Beads Eyeball Bead for Bracelet DIY Necklace Earrings Making White
PATIKIL$13.1217 rev
Trending
90-day click momentumBivei Evil Eye Protection Crystal Healing Bracelet
Bivei$13.104.7★
Acejoz 2702 Pieces Bracelet Making Kit Including Evil Eye Beads Evil Eye Charms Assorted Beads and Elastic String for Bracelets
Acejoz$13.114.6★
200pcs 8mm Evil Eye Beads Royal Blue Resin Lampwork Evil Eye Beads with Elastic Rope for DIY Crafts Making Accessories(Royal Blue)
LUBINGSHINE$6.674.6★
AULSIEY Evil Eye Beaded Bracelets for Women Evil Eye Jewelry Protection Bracelet Tigers Eye Hematite Black Tourmaline Bracelet for Men Tripe Threat Bracelets for Women-6mm Bead
AULSIEY$12.914.8★
MECCANIXITY 20Pcs Enamel Evil Eye Beads 9x7mm Evil Eye Spacer Beads Gold Plated Loose Large Hole Charm for Bracelets Necklace Jewelry Craft Making Dark Blue
MECCANIXITY$9.384.1★
What buyers say about evil eye beads
What buyers praise and complain about, mined from review topics.What buyers love
“These beads are so beautiful and high quality”
“lovely consistent size”
“Cute colors”
“very durable”
“Good deal”
“As advertised”
“I got this for Christmas”
“Beautifully created”
“Super easy and quick”
“Works very well”
What buyers complain about
“This was a return too small can fix a small child”
“Can't use all dark blue”
“it was kind of hard to understand how to fasten them/put them on”
“This was a return too small can fix a small child and bad material”
“It broke within a week of wearing it”
“Poor quality”
“for the price there were way too many broken pieces”
“Almost immediate tarnish”
“Backings dont work”
“thin”
Top return reasons
Common questions
- Is evil eye beads profitable to sell on Amazon United States?
- The niche generates $56K/yr across 35 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +14.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the evil eye beads niche?
- 22 brands and 27 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in evil eye beads?
- Top complaints mined from reviews: Size-Overall, Color, Ease Of Use. The return rate is 0.9%.
- When does demand for evil eye beads peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the evil eye beads niche?
- Listings span $5.16–$16.75; the average listing price is $10.19 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.