Everpen
FailDemand is soft, at -82.1% this quarter, so Everpen is a Fail.
- Flapen Score
- 38 / 100Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 4638
- Market size
- $39K/yr64K searches / yr
- 90-day growth
- -82.1%search demand this quarter
- Competition
- 82%top-5 click share · 5 brands · 8 sellers
Flapen Score
Everpen against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Everpen is stronger. Inside it, weaker.
Market
The Everpen market on Amazon at a glance
Shoppers on Amazon United States searched for Everpen 64K times last year and spent an estimated $39K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -82.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -82.1%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $39Ka year
- Top search term
- everpen41K searches a year
02 · Price
A sale here is worth $15.53.
Listings sell for $15.53 on average, from $7.83 to $24.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $15.53 that is $2K to $4K a year per listing.
- Average price
- $15.53inside the $15 to $100 sweet spot
- Price range
- $7.83–$24.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #646 within Drawing. It carries 203 reviews at 3.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #646in Drawing
- Average rating
- 3.61 starsAmazon United States average 4.42 stars
- Average reviews
- 203per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Everpen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing(Black)
- Price
- $16.81
- Rating
- 3.4/5
- Reviews
- 68
- Age
- 6mo ago

everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing (Black)
- Price
- $19.71
- Rating
- 3.1/5
- Reviews
- 17
- Age
- 5mo ago

everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (Dark Blue)
- Price
- $16.21
- Rating
- 3.4/5
- Reviews
- 68
- Age
- 6mo ago

everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box (Black No Gift Box)
- Price
- $20.03
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 3mo ago

everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (Blue)
- Price
- $16.47
- Rating
- 3.4/5
- Reviews
- 68
- Age
- 6mo ago
Trending
estimated 90-day click momentum
everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box (Black No Gift Box)
- Price
- $20.03
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 3mo ago

Forever Pencil Metal Alloy Writing Instrument with 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box(Black Includes Gift Box)
- Price
- $24.83
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 3mo ago

everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (12 Colored Pen Tips)
- Price
- $15.82
- Rating
- 3.4/5
- Reviews
- 68
- Age
- 6mo ago

everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing(Red)
- Price
- $16.47
- Rating
- 3.4/5
- Reviews
- 68
- Age
- 6mo ago

everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (Dark Blue)
- Price
- $16.21
- Rating
- 3.4/5
- Reviews
- 68
- Age
- 6mo ago
Newest
by launch date
everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box (Black No Gift Box)
- Price
- $20.03
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 3mo ago

Forever Pencil Metal Alloy Writing Instrument with 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box(Black Includes Gift Box)
- Price
- $24.83
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 3mo ago

everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing (Black)
- Price
- $19.71
- Rating
- 3.1/5
- Reviews
- 17
- Age
- 5mo ago

Nixegym Metal Alloy Writing Instrument That Never Needs Sharpening Reusable with 12 Colors Replaceable Nibs Ideal for Sketching & Drawing
- Price
- $12.90
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 6mo ago

everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing(Black)
- Price
- $16.81
- Rating
- 3.4/5
- Reviews
- 68
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
5
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- everpen94%
- Lopenle2%
- BFANGZ2%
- AUAUY1%
- Nixegym1%
- Open — no brand owns it (0%)
Demand
Everpen search demand
Weekly searches over the year. Pick a range.
Search terms
Top Everpen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- everpen41K/yr
- everpen pencil18K/yr
- everpen forever pencil5K/yr
Reviews and returns
What reviews say buyers love and hate about Everpen
We read the reviews and the return reasons for every product selling here.
“These don't write very pronounced in my opinion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Everpen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









