Is eva foam profitable to sell on Amazon United States?

The niche generates $290K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Skip it (45/100).

How competitive is the eva foam niche?

12 brands and 14 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in eva foam?

Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.9%.

When does demand for eva foam peak?

Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the eva foam niche?

Listings span $6.41–$49.02; the average listing price is $17.58 (sweet spot $15–$100). The average incumbent carries 2,709 reviews — the moat a new listing must climb.

eva foam

Skip it

Weak search conversion (1.9%) — this niche doesn't clear our bar today.

Avg price

Great$17.58

avg listing price — sweet spot $15–$100

Price range

Great$6.41–$49.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Market size

Good$290K

$290K/yr · 863K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+10.1%

90-day search growth — must beat 0% to launch

Review moat

Okay2,709

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, eva foam is a $290K/yr Amazon United States market (863K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

eva foam market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $352K–$440K; units × avg price
Conversion rate: 1.9%
Avg BSR: #159
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 1.1%
Avg brand age: 47 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

60%

Top 20: 92%

Open market

MEARCOOH33%
The Foamory24%
Do²ping21%
FOCEAN5%
AMZQNART4%
OISAKLD4%
Open — no brand owns it (6 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Open Trend

Top eva foam search terms

eva foam574K/yr +7.4%1.5% conv.
eva foam sheets86K/yr +20.4%0.7% conv.
cosplay foam53K/yr +9.0%1.7% conv.
eva foam roll29K/yr +0.7%1.0% conv.
high density eva foam10K/yr +39.1%0.6% conv.
black eva foam10K/yr +43.5%2.2% conv.
eva foam sheet11K/yr +14.7%1.3% conv.
craft foam roll11K/yr +2.6%0.8% conv.
goma eva para manualidades8K/yr +1.1%0.5% conv.
eva foam cosplay17K/yr -6.0%0.9% conv.

All search terms

Top eva foam products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Black eva Foam roll (1mm to 20mm) Premium Cosplay EVA Foam Sheet 2mm Thick 49x13.5 High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects by MEARCOOH

MEARCOOH$8.934.7★7,378 rev

Shape Retention EVA Cosplay Foam 2mm (1mm-10mm) 14x39 inch Black or White High Density EVA Foam Sheets. Premium 85 kg/m3 Heat Shape Material for DIY Convention or Halloween Costumes by The Foamory

The Foamory$14.964.7★2,351 rev

Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 49x13.5 with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)

Do²ping$8.664.6★1,849 rev

Black Foam Sheets Roll Premium Large EVA Foam Sheet 13.9 x 59 5mm Thick Density 86kg/m3 for Halloween Cosplay Costume Crafts DIY Projects by MEARCOOH

MEARCOOH$11.994.7★7,378 rev

Doping White EVA Foam Sheet (1-10mm) Thick EVA Foam Cosplay 49x13.5 with High Density 86kg/m3 Eva Foam Roll for Art Craft Halloween Costume DIY Project (1mm White)

Do²ping$7.934.6★1,849 rev

Newest

by launch date

Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black

Haulcove$22.32766 rev

5mo ago

Doping Yellow Eva Foam Sheets roll 2mm eva Craft Foam 49x13.5 High Density 86kg/m3 for Cosplay

Do²ping$8.80430 rev

1y ago

Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 49x13.5 with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)

Do²ping$8.661,849 rev

2y ago

Doping White EVA Foam Sheet (1-10mm) Thick EVA Foam Cosplay 49x13.5 with High Density 86kg/m3 Eva Foam Roll for Art Craft Halloween Costume DIY Project (1mm White)

Do²ping$7.931,849 rev

2y ago

Doping Black EVA Foam Sheet (1-10mm) ThickEVA Foam Cosplay 49x13.5 with High Density 86kg/m3 Eva Foam Roll for Art Craft Halloween Costume DIY Project (1mm Black)

Do²ping$6.601,849 rev

2y ago

What buyers say about eva foam

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Its great quality for crafts”

Value For Money9%

“Good value for price”

Advertised Vs Actual Product8%

“Exactly what I needed”

Ease Of Use8%

“Easy to use”

Thickness5%

“The thickness is good”

Foam5%

“overall great foam”

Efficiency5%

“Excellent surface to practice calligraphy on”

Durability4%

“Real durable”

Design-Overall3%

“Good product that's exactly what it's designed for”

Cushion3%

“The cushioning is just right for workouts”

What buyers complain about

Thickness12%

“They're about par on thickness”

Size-Overall7%

“doesnt fit properly”

Quality-Overall5%

“Looked a bit cheap”

Adhesion/Stickiness5%

“Adhesive not great”

Value For Money5%

“I just hate how the price has steadily climbed each time I buy them”

Thin4%

“Too thin”

Advertised Vs Actual Product4%

“False advertising”

Defective Material/Parts4%

“The entire object caved it”

Durability4%

“they all come apart”

Strength3%

“Way too flimsy”

Top return reasons

Size-Overall39%

Thin14%

Thickness10%

Value For Money6%

Advertised Vs Actual Product5%

Material Quality4%

Color3%

Functionality-Overall3%

Adhesion/Stickiness3%

Quality-Overall3%

Common questions

Is eva foam profitable to sell on Amazon United States?: The niche generates $290K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Skip it (45/100).
How competitive is the eva foam niche?: 12 brands and 14 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in eva foam?: Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.9%.
When does demand for eva foam peak?: Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the eva foam niche?: Listings span $6.41–$49.02; the average listing price is $17.58 (sweet spot $15–$100). The average incumbent carries 2,709 reviews — the moat a new listing must climb.

eva foam

eva foam market data

Competition & brand share

Demand & seasonality

Top eva foam search terms

Top eva foam products on Amazon

Top sellers

Newest

Trending

What buyers say about eva foam

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Arts, Crafts & Sewing