Is eucalyptus essential oil profitable to sell on Amazon United States?

The niche generates $2.4M/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the eucalyptus essential oil niche?

15 brands and 28 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in eucalyptus essential oil?

Top complaints mined from reviews: Smell, Dilute/Watery, Strength. The return rate is 0.9%.

When does demand for eucalyptus essential oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the eucalyptus essential oil niche?

Listings span $5.05–$23.17; the average listing price is $10.03 (sweet spot $15–$100). The average incumbent carries 7,977 reviews — the moat a new listing must climb.

eucalyptus essential oil

Worth a look

Shows searches that convert (14.6% search→purchase), but soft demand (-4.8% this quarter) keeps it on the watch list.

Conversion

Incredible14.6%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.4M

$2.4M/yr · 1.6M searches

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Price range

Okay$5.05–$23.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.03

avg listing price — sweet spot $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Review moat

Bad7,976.53

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, eucalyptus essential oil is a $2.4M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

eucalyptus essential oil market data

Units sold / yr: 250K–300K; avg 15,000–20,000/product
Revenue / yr: $2.5M–$3.0M; units × avg price
Conversion rate: 14.6%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

23%

Majestic Pure30%
Handcraft Blends23%
SU JUABA8%
Cliganic7%
Brooklyn Botany4%
MUNUSNA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top eucalyptus essential oil search terms

eucalyptus essential oil958K/yr -12.0%13.7% conv.
eucalyptus oil391K/yr +24.5%11.0% conv.
essential oils eucalyptus26K/yr -7.0%13.7% conv.
eucalyptus essential oil for diffuser29K/yr -25.8%7.7% conv.
eucalyptus oil essential oil24K/yr -4.1%12.3% conv.
aceite de eucalipto22K/yr -7.6%5.5% conv.
ecuplus essential oil23K/yr -24.4%12.2% conv.
essential oil eucalyptus18K/yr -2.0%12.6% conv.
eucalyptus oil for skin12K/yr +37.4%7.4% conv.
eucalyptus oil for diffuser15K/yr -15.0%9.4% conv.

All search terms

Top eucalyptus essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Eucalyptus Essential Oil Eucalyptus Oil 4 Fl Oz

Majestic Pure$9.614.5★28,528 rev

Handcraft Blends Eucalyptus Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$9.594.6★17,692 rev

SU JUABA Eucalyptus Essential Oil 4 Fl Oz for Hair Care Diffuser Skin Care Shower Aromatherapy - 118ML

SU JUABA$8.494.7★285 rev

Cliganic USDA Organic Eucalyptus Essential Oil 100% Pure | Natural Aromatherapy Oil for Diffuser Steam Distilled | Non-GMO Verified

Cliganic$8.004.6★8,011 rev

Brooklyn Botany Eucalyptus Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser

Brooklyn Botany$9.654.7★785 rev

Newest

by launch date

MUNUSNA Eucalyptus Essential Oil Premium Grade Pure Eucalyptus Oils 100ML 100% Natural Aromatherapy Essential Oil for Shower Skin Diffuser Massage Candle Soap Bath Bombs Making

MUNUSNA$7.072,429 rev

11mo ago

Brooklyn Botany Eucalyptus Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser

Brooklyn Botany$9.65785 rev

11mo ago

SU JUABA Eucalyptus Essential Oil 4 Fl Oz for Hair Care Diffuser Skin Care Shower Aromatherapy - 118ML

SU JUABA$8.49285 rev

1y ago

Handcraft Blends Eucalyptus Essential Oil - Huge 16 Fl Oz - for Candle Making Soap Making Diffusers and Aromatherapy

Handcraft Blends$19.071,193 rev

1y ago

Wuvezrub Eucalyptus Essential Oil 30ML 100% Pure and Natural for Aromatherapy Diffuser Skin Care Cold Relief

Wuvezrub$5.05219 rev

2y ago

What buyers say about eucalyptus essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell39%

“clean scent”

Quality-Overall16%

“Excellent product”

Value For Money9%

“Great value”

Advertised Vs Actual Product6%

“As advertised”

Strength3%

“Very strong”

Breathability3%

“helps with breathing”

Ingredients-Overall2%

“Amazing and clean ingredients”

Size-Overall2%

“Very nice size”

Sinus Relief2%

“Clears sinuses”

Ease Of Use1%

“Easy to use”

What buyers complain about

Smell66%

“Smells strange”

Dilute/Watery6%

“Product is diluted”

Strength4%

“Not that strong”

Oily/Greasy3%

“Worst oil I ever purchased”

Quality-Overall2%

“Do not buy cheap”

Durability2%

“No good, last less than half a day”

Size-Overall1%

“Huge”

Value For Money1%

“Not worth it”

Advertised Vs Actual Product1%

“Which is false advertising”

Natural Ingredients1%

“It is not the same as natural”

Top return reasons

Smell72%

Advertised Vs Actual Product6%

Leak-Proof6%

Size-Overall3%

Quality-Overall2%

Functionality-Overall1%