Ephemera

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

280K

Growth, 90 days vs prior 90

-15.9%

Conversion, latest week

1.1%

Market size, estimated

$32Ka year

Peak month

January1.9× the quietest month

Top search term

ephemera117K searches a year

Listings sell for $10.32 on average, from $3.56 to $28.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $10.32 that is $0 to $1K a year per listing.

Average price

$10.32under the $15 to $100 sweet spot

Price range

$3.56–$28.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.0%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #222 within Scrapbooking & Stamping. It carries 5,358 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

98%

Out of stock, average day

2.2%

Average rank

#222in Scrapbooking & Stamping

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

5,358per listing

Listings tracked

55

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

34 months