envelope maker
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$35.40avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,461.61avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.54–$193.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$134K$134K/yr · 372K searches
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, envelope maker is a $134K/yr Amazon United States market (372K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
envelope maker market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $142K–$177K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #403
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 47%
- Out of stock
- 11.0%
- Avg brand age
- 41 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
47
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
34%
Top 20: 67%
Open market
3%
- We R Memory Keepers76%
- CYFUN DESIGN10%
- BAOFALI5%
- American Crafts3%
- HKKYO2%
- Craftelier1%
- Open — no brand owns it (4 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top envelope maker search terms
- we r memory keepers152K/yr
- we r makers38K/yr
- we are memory keepers38K/yr
- envelope maker27K/yr
- envelope punch board25K/yr
- we r19K/yr
- we r memory keepers punch board22K/yr
- we r memory8K/yr
- envelope punch8K/yr
- envelope maker for card making7K/yr
Top envelope maker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
We R Memory Keepers 123 Punch Board Create Custom Envelopes Boxes and Bows All-in-on Punch Board Use with Cardstock or Favorite Paper Gift Boxes Birthdays Holidays Wedding Showers Parties
We R Memory Keepers$29.014.7★2,457 rev
We R Memory Keepers The Works All-in-One Tool-12 Pieces
We R Memory Keepers$43.734.6★1,364 rev
We R Memory Keepers Envelope Punch Board-6.75X10.5
We R Memory Keepers$24.434.7★7,660 rev
Envelope Punch Board 3-in-1 Envelope Maker Bows Gift Box Punch Boards for Crafting All-in-on Scrapbook Envelopes Scribe Punches Board with Indentation Pen for Handicrafts Crafts Scrapbooking Tool
CYFUN DESIGN$26.514.6★101 rev
We R Memory Keepers Mini Envelope Punch Board
We R Memory Keepers$12.114.3★864 rev
Newest
by launch date
BAOFALI 3-in-1 Punch Board for Envelopes Gift Boxes Bows with Indentation Pen for Creating Custom Envelopes Bows and Gift Boxes Birthday Party of Different Sizes. Card Making and DIY Projects
BAOFALI$26.30130 rev
Envelope Punch Board 3-in-1 Envelope Maker Bows Gift Box Punch Boards for Crafting All-in-on Scrapbook Envelopes Scribe Punches Board with Indentation Pen for Handicrafts Crafts Scrapbooking Tool
CYFUN DESIGN$26.51101 rev
CYFUN Design 2 Pcs/Sets Mini Score Board & Corner Punch for Paper Craft 6.4x8.5inch Multi-Purpose Scoring Board with Bone Folder for Crafting Make Envelopes Box Cards Precision Photos and More
CYFUN DESIGN$14.529 rev
BAOFALI 3-in-1 Punch Board for Envelopes Gift Boxes Bows with Indentation Pen for Creating Custom Envelopes Bows and Gift Boxes Birthday Party of Different Sizes. Card Making and DIY Projects
BAOFALI$25.78322 rev
We R Makers Shadow Box Paper Punch Board - Paper Cutter Creates 2-5 Shadow Boxes Includes Scoring Tool - Great for Crafts Card Making Advent Calendars Layered Scenes and DIY Gifts
We R Memory Keepers$32.6099 rev
Trending
90-day click momentumBAOFALI 3-in-1 Punch Board for Envelopes Gift Boxes Bows with Indentation Pen for Creating Custom Envelopes Bows and Gift Boxes Birthday Party of Different Sizes. Card Making and DIY Projects
BAOFALI$26.304.2★
BAOFALI 3-in-1 Punch Board for Envelopes Gift Boxes Bows with Indentation Pen for Creating Custom Envelopes Bows and Gift Boxes Birthday Party of Different Sizes. Card Making and DIY Projects
BAOFALI$25.784.8★
We R Memory Keepers Cinch Book Binding Machine Version 2 Mint Easy to Use Slide Ruler Spiral Binding Professional Books Notebooks Calendars
We R Memory Keepers$104.054.7★
Envelope Punch Board 3-in-1 Envelope Maker Bows Gift Box Punch Boards for Crafting All-in-on Scrapbook Envelopes Scribe Punches Board with Indentation Pen for Handicrafts Crafts Scrapbooking Tool
CYFUN DESIGN$26.514.6★
We R Memory Keepers Mini Envelope Punch Board
We R Memory Keepers$12.114.3★
What buyers say about envelope maker
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Good quality and a very handy tool”
“Excellent value”
“just what i needed”
“it has a great design”
“very sturdy”
“Works well”
“Its easy to use with clear instruction I”
“it fits perfectly”
“easy to store item”
What buyers complain about
“Does not come with any instructions”
“Its a bit bigger than I thought it would be however”
“it just breaks”
“Doesn't work as expected”
“I'm more disappointed than anything because they are not cheap”
“Looks used”
“It was more expensive than other options”
“Difficult to use”
“Heat source area is small”
“A bizarre odor to run across from something that is metal and plastic”
Top return reasons
Common questions
- Is envelope maker profitable to sell on Amazon United States?
- The niche generates $134K/yr across 62 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the envelope maker niche?
- 10 brands and 47 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in envelope maker?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Durability. The return rate is 2.6%.
- When does demand for envelope maker peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the envelope maker niche?
- Listings span $7.54–$193.21; the average listing price is $35.40 (sweet spot $15–$100). The average incumbent carries 1,462 reviews — the moat a new listing must climb.