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Envelope Maker

Fail

The top 5 brands take 96% of clicks, so Envelope Maker is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$134K/yr372K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
34%top-5 click share · 10 brands · 47 sellers

Flapen Score

Envelope Maker against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Envelope Maker is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Envelope Maker market on Amazon at a glance

Shoppers on Amazon United States searched for Envelope Maker 372K times last year and spent an estimated $134K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
372K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
1.0%
Market size, estimated
$134Ka year
Peak month
July1.3× the quietest month
Top search term
we r memory keepers152K searches a year

02 · Price

A sale here is worth $35.40.

Listings sell for $35.40 on average, from $7.54 to $193.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $35.40 that is $0 to $4K a year per listing.

Average price
$35.40inside the $15 to $100 sweet spot
Price range
$7.54–$193.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #403 within Paper & Paper Crafts. It carries 1,462 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
95%
Out of stock, average day
11.0%
Average rank
#403in Paper & Paper Crafts
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,462per listing
Listings tracked
62

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Envelope Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

10 falling

Sellers

47

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

34%

Top 20: 67%

Open market

3%

  • Brand 176%
  • Brand 210%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (4 brands, 3%)

Demand

Envelope Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Envelope Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • we r memory keepers152K/yr
  • we r makers38K/yr
  • we are memory keepers38K/yr
  • envelope maker27K/yr
  • envelope punch board25K/yr
  • we r19K/yr
  • we r memory keepers punch board22K/yr
  • we r memory8K/yr
  • envelope punch8K/yr
  • envelope maker for card making7K/yr

Reviews and returns

What reviews say buyers love and hate about Envelope Maker

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Instructions/User Manual/Troubleshooting”
2.6%of orders come back
“Does not come with any instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Envelope Maker questions

Answered from the same tracked data.