encaustic art supplies
Skip itA small market ($76K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$44.87avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,233.65avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay$10.27–$219.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, encaustic art supplies is a $76K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
encaustic art supplies market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $90K–$112K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #2,151
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 57%
- Out of stock
- 2.6%
- Avg brand age
- 61 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
121
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
45%
Top 20: 85%
Open market
9%
- R&F47%
- Mercurius17%
- Encaustic Art14%
- Jacquard8%
- Enkaustikos3%
- Patelai3%
- Open — no brand owns it (8 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top encaustic art supplies search terms
- encaustic art supplies14K/yr
- encaustic7K/yr
- encaustic wax6K/yr
- encaustic medium4K/yr
- encaustic paint3K/yr
Top encaustic art supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
R&F Handmade Paints Encaustic Medium Bagged Paint 1-Pound
R&F$28.584.7★334 rev
Encaustic Art The Original - BASIC SELECTION Set of 16 -Encaustic Wax Block Colors Set -Non-Toxic Beeswax For Encaustic Art Supplies -Handcrafted in Germany
Mercurius$28.194.3★152 rev
R&F Handmade Paints - Professional Encaustic Paint - Starter Kit 14 Piece Set
R&F$95.714.7★186 rev
Jacquard 1 Lb Bag Encaustic Medium
Jacquard$28.254.8★53 rev
Encaustic Art The Original -Encaustic Starter Kit -Includes Painting Iron Basic Wax Blocks Set Cards & Scribing Tool-Encaustic Painting Supplies
Encaustic Art$100.444.4★53 rev
Newest
by launch date
12pcs Simple Color Palette Bulk Painting Tray Metal Plate Paint Pallet Watercolour Palette Encaustic Steal Bowl Mixing Painting Tool Dish to Color Child Tool Kit
Cabilock$12.624 rev
Flat Hake Brushes Hake Paint Brush Artist Painting Set Sheep Hair Bristles Wash for Watercolor Wash Ceramic and Pottery Painting 1 2 inch and 3 Inch(6 Pieces)
Patelai$13.12336 rev
Encaustic Art The Original -Encaustic Starter Kit -Includes Painting Iron Basic Wax Blocks Set Cards & Scribing Tool-Encaustic Painting Supplies
Encaustic Art$100.4453 rev
Encaustic Art The Original: Art Stylus Pro with Interchangeable Tips (Standard Drawing Brush Head Rectangular Shape) for Low-Heat Encaustic Painting - Ideal for Artists Teachers Parents Crafters
Encaustic Art$58.6079 rev
ENCAUSTIC ART The Original -SOFT PASTEL SELECTION Set of 16 -Encaustic Wax Block Colors Set -Non-Toxic Beeswax Supplies -Handcrafted in Germany
Mercurius$28.6054 rev
Trending
90-day click momentum
Enkaustikos EnkaustiKolors 49 Piece All Kolors Assortment
Enkaustikos$130.984.5★
R&F Encaustic Earth Tones Color Set (1830)
R&F$65.724.7★
R&F Encaustic Translucent Color Set
R&F$77.944.7★
Ampersand Encausticbord Hardboard Panel for Encaustics and Mixed Media 1/8 Inch Depth 6X6 Inch Pack of 4 (EN066)
Ampersand Art Supply$15.084.5★
R&F Encaustic Raw Mat Dammar Resin Crys 1Lb
R&F$20.894.6★
What buyers say about encaustic art supplies
What buyers praise and complain about, mined from review topics.What buyers love
“it heats up nicely”
“Nice quality tool that performs as needed”
“Great value”
“As described”
“Easy to work with”
“This has worked so well on my water color paintings”
“It is a solid tool”
“High quality and durable”
“it comes with attachments that will be useful”
“all the other colors it came in”
What buyers complain about
“One of the first things I noticed is how fast it heats up”
“not very durable”
“Larger than expected”
“Placed in garbage”
“HINT: DON'T cheap out”
“Use over finished watercolor painting”
“on high speed it does not have enough power to make waves or move 2 part epoxy to make designs”
“The attachments are flimsy”
“making it hard to control”
“Broken & Used, To late to return without large hassle”
Top return reasons
Common questions
- Is encaustic art supplies profitable to sell on Amazon United States?
- The niche generates $76K/yr across 37 tracked products. 90-day search growth is -10.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the encaustic art supplies niche?
- 14 brands and 121 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in encaustic art supplies?
- Top complaints mined from reviews: Heating, Durability, Size-Overall. The return rate is 3.3%.
- When does demand for encaustic art supplies peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the encaustic art supplies niche?
- Listings span $10.27–$219.14; the average listing price is $44.87 (sweet spot $15–$100). The average incumbent carries 1,234 reviews — the moat a new listing must climb.