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Encaustic Art Supplies

Fail

Shoppers spend an estimated $76K a year here, so Encaustic Art Supplies is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$76K/yr34K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
45%top-5 click share · 14 brands · 121 sellers

Flapen Score

Encaustic Art Supplies against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Encaustic Art Supplies is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Encaustic Art Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Encaustic Art Supplies 34K times last year and spent an estimated $76K. The top 5 brands take 88% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
4.9%
Market size, estimated
$76Ka year
Peak month
November1.4× the quietest month
Top search term
encaustic art supplies14K searches a year

02 · Price

A sale here is worth $44.87.

Listings sell for $44.87 on average, from $10.27 to $219.14. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $44.87 that is $0 to $4K a year per listing.

Average price
$44.87inside the $15 to $100 sweet spot
Price range
$10.27–$219.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #2,151 within Painting. It carries 1,234 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
97%
Out of stock, average day
2.6%
Average rank
#2,151in Painting
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,234per listing
Listings tracked
37

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Encaustic Art Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

121

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

9%

  • Brand 147%
  • Brand 217%
  • Brand 314%
  • Brand 48%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 9%)

Demand

Encaustic Art Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Prime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Encaustic Art Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • encaustic art supplies14K/yr
  • encaustic7K/yr
  • encaustic wax6K/yr
  • encaustic medium4K/yr
  • encaustic paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Encaustic Art Supplies

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Heating”
23%of negative reviews mention “Heating”
3.3%of orders come back
“One of the first things I noticed is how fast it heats up”
A buyer, on “Heating”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Encaustic Art Supplies questions

Answered from the same tracked data.