Enamel Paint

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

181K

Growth, 90 days vs prior 90

+6.5%

Conversion, latest week

2.1%

Market size, estimated

$62Ka year

Peak month

December5.2× the quietest month

Top search term

enamel paint108K searches a year

Listings sell for $16.10 on average, from $1.67 to $36.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.10 that is $2K to $4K a year per listing.

Average price

$16.10inside the $15 to $100 sweet spot

Price range

$1.67–$36.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.1%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #275 within Painting. It carries 5,175 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#275in Painting

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

5,175per listing

Listings tracked

20

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

64 months