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Emulsion

Maybe

Products sell for $29.50 on average, inside the sweet spot. But the top 5 brands take 92% of clicks, so Emulsion is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$170K/yr116K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
65%top-5 click share · 9 brands · 41 sellers

Flapen Score

Emulsion against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Emulsion is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emulsion market on Amazon at a glance

Shoppers on Amazon United States searched for Emulsion 116K times last year and spent an estimated $170K. The top 5 brands take 92% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
5.0%
Market size, estimated
$170Ka year
Peak month
July1.2× the quietest month
Top search term
emulsion38K searches a year

02 · Price

A sale here is worth $29.50.

Listings sell for $29.50 on average, from $8.28 to $79.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $29.50 that is $3K to $7K a year per listing.

Average price
$29.50inside the $15 to $100 sweet spot
Price range
$8.28–$79.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #234 within Printmaking. It carries 1,995 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#234in Printmaking
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,995per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Emulsion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

41

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

4%

  • Brand 157%
  • Brand 215%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 4%)

Demand

Emulsion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Emulsion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emulsion38K/yr
  • screen printing emulsion25K/yr
  • emulsion screen printing24K/yr
  • photo emulsion8K/yr
  • photo emulsion screen printing9K/yr
  • screen print emulsion5K/yr
  • silk screen emulsion3K/yr
  • screen printing emulsion kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Emulsion

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Moist/Dry”
8%of negative reviews mention “Smell”
1.1%of orders come back
“Too highly scented for me”
A buyer, on “Smell”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Emulsion questions

Answered from the same tracked data.