Is empty watercolor palette profitable to sell on Amazon United States?

The niche generates $152K/yr across 51 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the empty watercolor palette niche?

31 brands and 53 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in empty watercolor palette?

Top complaints mined from reviews: Paint Quality, Size-Overall, Quality-Overall. The return rate is 1.7%.

When does demand for empty watercolor palette peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the empty watercolor palette niche?

Listings span $3.61–$39.65; the average listing price is $12.59 (sweet spot $15–$100). The average incumbent carries 1,610 reviews — the moat a new listing must climb.

empty watercolor palette

Worth a look

Shows low returns (1.7%), but soft demand (-10.1% this quarter) keeps it on the watch list.

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Brand share

Great58%

top-5 brand share — no brand owns this niche

Price range

Good$3.61–$39.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.59

avg listing price — sweet spot $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,609.53

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$152K

$152K/yr · 310K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, empty watercolor palette is a $152K/yr Amazon United States market (310K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

empty watercolor palette market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $157K–$189K; units × avg price
Conversion rate: 3.9%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 8.3%
Avg brand age: 44 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

31 flat

Sellers

Top-5 brand share

58%

Top 20: 90%

Top-5 click share

35%

Top 20: 64%

Open market

38%

Mr. Pen21%
MEEDEN17%
TRANSON8%
Sweaty Pony7%
PEVART5%
Junreox5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top empty watercolor palette search terms

empty watercolor palette47K/yr +7.4%1.0% conv.
watercolor palette empty48K/yr -20.4%2.5% conv.
watercolor palette with lid24K/yr -13.5%3.1% conv.
watercolor mixing palette23K/yr -21.3%3.9% conv.
paint palette with lid27K/yr -26.6%1.6% conv.
watercolor tin17K/yr +26.8%0.4% conv.
watercolor mixing tray17K/yr +3.1%4.1% conv.
watercolor tray15K/yr -6.1%4.3% conv.
watercolor pallete tray13K/yr -26.4%4.4% conv.
metal watercolor palette9K/yr +19.6%0.3% conv.

All search terms

Top empty watercolor palette products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mr. Pen- Airtight Watercolor Palette with Lid 18 Wells & 2 Mixing Areas

Mr. Pen$9.934.6★3,860 rev

Sweaty Pony 20 Well Watercolor Paint Tray Palette Pallet Acrylic Painting Mixing Plastic Artist Large Square Palette 13 x 10 Inches White 1PCS

Sweaty Pony$5.934.5★792 rev

Junreox Watercolor Palette Large Watercolor Palette with 24 Wells and 5 Mixing Areas Premium Paint Pallet with Lid Folding Paint Tray Plastic Painting Palette with Thumbhole

Junreox$6.914.6★465 rev

Transon Watercolor Palette Folding with Lid 18wells 2 Mixing Areas and 1 Large Mixing Tray Also for Gouache Acrylic Paint Palette Navy Blue

TRANSON$12.784.6★472 rev

Transon Watercolor Palette Folding with Lid 18wells 2 Mixing Areas and 1 Large Mixing Tray Also for Gouache Acrylic Paint Palette Yellow Color

TRANSON$12.704.6★472 rev

Newest

by launch date

Fuumuui Watercolor Palette Box Burlywood Palette Kit with Cover 24 Empty Removable Half-pan Grids Dual Tip Travel Brushes for Watercolor Gouache Color Mixing Pure White Palette for Painting

Fuumuui$22.9742 rev

5mo ago

Bower Bird Empty Watercolor Palette Metal Tin Palette for Artist Watercolors Unique Pattern Metal Watercolor Paint Tin for Watercolors Oils and Gouache (12 Half Pans-Flower)

Bower Bird$10.59100 rev

8mo ago

LNAUJS White Folding Paint Palette with Lid 10.635.12in Plastic Paint Tray Keeps Paints Moist Portable Paint Pallet for Oil Watercolor DIY Art Craft Classroom Travel and Outdoor Painting

LNAUJS$8.8633 rev

12mo ago

Mr. Pen- Airtight Watercolor Palette with Lid 18 Wells & 2 Mixing Areas

Mr. Pen$10.023,860 rev

1y ago

Transon Watercolor Palette Folding with Lid 18wells 2 Mixing Areas and 1 Large Mixing Tray Also for Gouache Acrylic Paint Palette Navy Blue

TRANSON$12.78472 rev

2y ago

What buyers say about empty watercolor palette

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“I seems like a great quality palette”

Color10%

“Pretty perfect”

Size-Overall10%

“Good travel size”

Paint Quality8%

“Excellent paint palette”

Ease Of Cleaning8%

“Cleans up beautifully too”

Advertised Vs Actual Product8%

“As advertised”

Value For Money6%

“Good value for money”

Ease Of Use5%

“Easy Peasy”

Portability4%

“it is easy to carry around”

Durability3%

“and it hasn't broken mainly because I've taken care of it”

What buyers complain about

Paint Quality15%

“Dries out the paint”

Size-Overall13%

“Huge”

Quality-Overall7%

“But quality control is seriously lacking”

Strength5%

“Kind of flimsy”

Durability4%

“the lid will pop apart”

Advertised Vs Actual Product4%

“The photos are VERY misleading”

Color3%

“You also loose the color you mixed”

Value For Money3%

“low value”

Material Quality3%

“The plastic is cheap and thin”

Stain Resistance2%

“Easily stained”

Top return reasons

Size-Overall48%

Paint Quality9%

Value For Money6%

Advertised Vs Actual Product6%

Weight Heavy4%

Defective Material/Parts4%