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Emperors Children 40k

Fail

The top 5 brands take 100% of clicks, so Emperors Children 40k is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$298K/yr118K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
72%top-5 click share · 2 brands · 87 sellers

Flapen Score

Emperors Children 40k against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Emperors Children 40k is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emperors Children 40k market on Amazon at a glance

Shoppers on Amazon United States searched for Emperors Children 40k 118K times last year and spent an estimated $298K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $298K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
2.9%
Market size, estimated
$298Ka year
Peak month
December2.0× the quietest month
Top search term
emperors children 40k70K searches a year

02 · Price

A sale here is worth $85.98.

Listings sell for $85.98 on average, from $35.48 to $220.20. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $85.98 that is $9K to $21K a year per listing.

Average price
$85.98inside the $15 to $100 sweet spot
Price range
$35.48–$220.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$9K–$21K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #7,775 within Model & Hobby Building. It carries 33 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
91%
Out of stock, average day
1.1%
Average rank
#7,775in Model & Hobby Building
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
33per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Emperors Children 40k products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 219%

Demand

Emperors Children 40k search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25Holiday '25JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Emperors Children 40k search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emperors children 40k70K/yr
  • warhammer 40k emperors children21K/yr
  • emperors children15K/yr
  • warhammer emperors children6K/yr
  • 40k emperors children5K/yr

Reviews and returns

What reviews say buyers love and hate about Emperors Children 40k

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Value For Money”
1.1%of orders come back
“All Games Workshop stuff is overpriced”
A buyer, on “Value For Money”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Emperors Children 40k questions

Answered from the same tracked data.