emotional support coworker
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($47K/yr) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great330.58avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Avg price
Good$12.39avg listing price — sweet spot $15–$100
Price range
Okay$5.43–$22.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 122K searches
According to Flapen's Amazon United States niche tracking, emotional support coworker is a $47K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
emotional support coworker market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $50K–$62K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #1,413
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 17.8%
- Avg brand age
- 18 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
58
Top-5 brand share
40%
Top 20: 77%
Top-5 click share
33%
Top 20: 66%
Open market
56%
- MAGIMUSE15%
- MS ZHENQIAO8%
- Crochetta7%
- SGIBYN6%
- HFZRZFH4%
- MHSMHL4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 4.6×
Top emotional support coworker search terms
- emotional support plant25K/yr
- crochet cactus16K/yr
- crochet hanging plant16K/yr
- crochet succulent13K/yr
- crochet plant kit10K/yr
- plant crochet kit11K/yr
- crocheted plants5K/yr
- plant crochet5K/yr
- positive plant6K/yr
- crochet kit plants6K/yr
Top emotional support coworker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAGIMUSE Crochet Kit for Beginners Crochet Starter Kits Amigurumi Craft Knitting Crocheting Kits with Step-by-Step Video Tutorials 6 Pack Hanging Potted Plants Family(40%+ Yarn
MAGIMUSE$21.424.4★1,454 rev
MS ZHENQIAO Handmade Positive Flower Crochet - Life is Tough But So are You - Inspirational Gift for Women - Thank You Appreciation Birthday Gift for Teacher Mom Friend Coworker - Knitted Decor
MS ZHENQIAO$9.334.8★279 rev
Crochetta Crochet Kit for Beginners Crochet Starter Kits for Adults Amigurumi Craft Knitting Crocheting Kits with Step-by-Step Video Tutorials 6 Pc Hanging Potted Plants Family(40%+ Yarn
Crochetta$18.144.3★2,430 rev
HFZRZFH Boho Crochet Plant Hanging Basket for Car Rear View Mirror Decor Polyester Light Green Durable Handmade Cute Interior Aesthetic Gift for Women
HFZRZFH$9.844.6★317 rev
MHSMHL Gardening Gifts for Women Plant Lovers Gifts Emotional Support Crochet Cactus Funny Gift for Gardener Stress Relief Gifts Cute Handmade Crochet Plant Decor for Desk Office Home
MHSMHL$7.154.4★5 rev
Newest
by launch dateMHSMHL Gardening Gifts for Women Plant Lovers Gifts Emotional Support Crochet Cactus Funny Gift for Gardener Stress Relief Gifts Cute Handmade Crochet Plant Decor for Desk Office Home
MHSMHL$7.155 rev
Vbepos Emotional Support Plush Plant Crochet Sunflower Gifts for Women Her Mom Get Well Gifts for Women Men Coworker Friends
Vbepos$9.0930 rev
Crochet Kits for Adults - Beginner Crochet Kit for Adults with Video Tutorials - Crochet Plant Kit Flower Succulent Cactus - Easy to Learn Starter Amigurumi Knitting Crafts Hobbies Gifts for Women
mellobello$22.6968 rev
Joyclub Crochet Kit for Beginners Crochet Starter Kits for Adults with Step by Step Video Amigurumi Kit 6 Pcs Fake Hanging Potted Plants Family DIY Craft Gifts for Crocheting Lovers Mother Teacher
Joyclub$17.45235 rev
SZYBB Handmade Crochet Cactus Positive Crochet Doll Crochet Gifts for Women Men Mom Teacher Gifts for Friendship Coworker Birthday Gifts Crochet Plant Office Desk Decor
SZYBB$11.5437 rev
Trending
90-day click momentumMHSMHL Gardening Gifts for Women Plant Lovers Gifts Emotional Support Crochet Cactus Funny Gift for Gardener Stress Relief Gifts Cute Handmade Crochet Plant Decor for Desk Office Home
MHSMHL$7.154.4★
Vbepos Emotional Support Plush Plant Crochet Sunflower Gifts for Women Her Mom Get Well Gifts for Women Men Coworker Friends
Vbepos$9.094.9★
Crochet Kits for Adults - Beginner Crochet Kit for Adults with Video Tutorials - Crochet Plant Kit Flower Succulent Cactus - Easy to Learn Starter Amigurumi Knitting Crafts Hobbies Gifts for Women
mellobello$22.694.0★
OASSIE Thank You Gifts for Women - Mini Tulip Positive Emotional Support Crochet - Graduation End of Year Teacher Appreciation Gifts for Teachers Nurse Coworker Friend Retirement Gift for Woman
OASSIE$11.774.8★
SZYBB Handmade Crochet Cactus Positive Crochet Doll Crochet Gifts for Women Men Mom Teacher Gifts for Friendship Coworker Birthday Gifts Crochet Plant Office Desk Decor
SZYBB$11.545.0★
What buyers say about emotional support coworker
What buyers praise and complain about, mined from review topics.What buyers love
“Cute Gift”
“Cute Product”
“Its exactly as shown”
“Good size”
“Worth it”
“Easy to follow instructions”
“Easy to use”
“Beautifully crafted”
“Lots of fun”
“The colors are perfect”
What buyers complain about
“Too Big”
“Instructions are NOT helpful”
“Not easy to use”
“The material is also really thin”
“Bad quality”
“have sometimes a too tight stitch tension which is why this surprised me that i ran out”
“Nothing like shown”
“The first is that the instructions are pretty complicated”
“Cheap and an embarrassment to give as a gift”
“expensive”
Top return reasons
Common questions
- Is emotional support coworker profitable to sell on Amazon United States?
- The niche generates $47K/yr across 55 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the emotional support coworker niche?
- 44 brands and 58 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in emotional support coworker?
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Ease Of Use. The return rate is 1.4%.
- When does demand for emotional support coworker peak?
- Demand peaks in Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the emotional support coworker niche?
- Listings span $5.43–$22.69; the average listing price is $12.39 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.