Is emily lex watercolor workbook profitable to sell on Amazon United States?

The niche generates $578K/yr across 17 tracked products. 10 of 13 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (46/100).

How competitive is the emily lex watercolor workbook niche?

12 brands and 37 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in emily lex watercolor workbook?

Top complaints mined from reviews: Paint Quality, Color, Size-Overall. The return rate is 0.8%.

When does demand for emily lex watercolor workbook peak?

Demand peaks in Nov–Dec; the busiest month runs 69.0× the quietest.

What does it cost to enter the emily lex watercolor workbook niche?

Listings span $7.61–$23.95; the average listing price is $16.34 (sweet spot $15–$100). The average incumbent carries 599 reviews — the moat a new listing must climb.

emily lex watercolor workbook

Skip it

A concentrated shelf (top 5 take 71% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$16.34

avg listing price — sweet spot $15–$100

Review moat

Good598.53

avg incumbent reviews — the moat a new listing must climb

Market size

Good$578K

$578K/yr · 1.5M searches

Price range

Good$7.61–$23.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, emily lex watercolor workbook is a $578K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

emily lex watercolor workbook market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $490K–$654K; units × avg price
Conversion rate: 2.4%
Avg BSR: #244
Page quality: 0%
Prime: 71%
Sponsored: 100%
Out of stock: 18.4%
Avg brand age: 28 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

Emily Lex Studio53%
ZICOTO12%
Joyask12%
DPDPPL6%
KOROI3%
Terself3%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — +3.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 69.0×

Open Trend

Top emily lex watercolor workbook search terms

emily lex watercolor workbook438K/yr +8.6%1.7% conv.
watercolor coloring book142K/yr -5.2%0.8% conv.
watercolor books for adults99K/yr +20.9%1.5% conv.
watercolor books97K/yr +4.8%0.7% conv.
emily lex103K/yr +11.1%0.8% conv.
emily lex studio watercolor books80K/yr +31.2%1.8% conv.
watercolor coloring book for adults57K/yr -8.3%1.3% conv.
emily lex studio130K/yr -32.6%0.5% conv.
water color books38K/yr -0.5%0.8% conv.
emily lex watercolor62K/yr +4.0%1.0% conv.

All search terms

Top emily lex watercolor workbook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Flowers Watercolor Workbook by Emily Lex Studio 12 Beginner Friendly Sketched Illustrations Lay Flat Spiral Pages 6.5 x 9 inch 120lb Watercolor Paper

Emily Lex Studio$23.414.6★305 rev

Beautiful Watercolor Workbook for Beginners - Relaxing & Easy to Paint Water Coloring Book with Floral Designs on Premium Paper - Perfect for Gifting to Spark Creativity & Joy for Adults

ZICOTO$14.484.4★373 rev

Watercolor Workbook Water Coloring Book 12 Different Patterns of Original DIY Designs 50 Colors Watercolor Paint Set with Palette and Brush Beginner-Friendly Watercolor Workbooks (Bouquets)

Joyask$18.454.6★321 rev

Animals Watercolor Workbook by Emily Lex Studio 12 Beginner Friendly Sketched Illustrations Lay Flat Spiral Pages 6.5 x 9 inch 120lb Watercolor Paper

Emily Lex Studio$23.594.6★305 rev

Bouquets Watercolor Workbook by Emily Lex Studio 12 Beginner Friendly Sketched Illustrations Lay Flat Spiral Pages 6.5 x 9 inch 120lb Watercolor Paper

Emily Lex Studio$23.804.6★305 rev

Newest

by launch date

Watercolor Workbook - Coloring Book Beginner Friendly Painting Kit Watercolor Workbooks for Adults with 24 Colors Paint Exploration Gift for Adults Teens (Rose)

TQATQA$16.361 rev

2mo ago

Watercolor Workbook 15 Beautiful Flowers Paintings for Adults &Teens Beginners Water Coloring Book 140lb Cold Press Cotton Watercolor Paper-Ideal Gifts to Spark Creativity Stress Relief(10.2 x 6.9)

KOROI$7.6468 rev

4mo ago

Watercolor Workbook Water Coloring Book for Adult &Teens Beginners 15 Beautiful Flowers Designs 300gsm Cold Press Cotton Watercolor Paper Perfect Gifts to Spark Creativity Stress Relief(10.2 x 6.9)

KOROI$7.61103 rev

4mo ago

Watercolor Workbook for Beginners 18 Floral Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults

Dmsky$13.12138 rev

5mo ago

Watercolor Workbook for Beginners - Complete Watercolor Painting Kit with 12 Color Paint Set & Brush | Step-by-Step Art Book for Adults Hobby Gift for Friends.

VIOMORL$14.3531 rev

8mo ago

What buyers say about emily lex watercolor workbook

What buyers praise and complain about, mined from review topics.

What buyers love

Color23%

“Colors are beautiful”

Quality-Overall11%

“Fantastic quality”

Gifting Purpose9%

“Great gift”

Paint Quality8%

“You like to paint, then this is great”

Fun/Entertainment Experience7%

“fun gift”

Instructions/User Manual/Troubleshooting7%

“Easy to follow instructions”

Value For Money6%

“Great deal”

Ease Of Use6%

“its easy to take places”

Advertised Vs Actual Product3%

“As advertised”

Drawing Experience2%

“First off, I love that the drawings are simple, yet accurate”

What buyers complain about

Paint Quality13%

“Paint amounts not generous”

Color8%

“The colors seem to be inconsistent”

Size-Overall7%

“is a bit much”

Advertised Vs Actual Product7%

“A bit of false advertising”

Quality-Overall6%

“definitely not beginner quality”

Instructions/User Manual/Troubleshooting5%

“Terrible instructions”

Value For Money3%

“certainly not for the outlandish price”

Ease Of Use3%

“Hard to use”

Print Quality3%

“I do wish the print was a lot lighter so outlines werent so obvious on the finished piece”

Thickness3%

“it's certainly not thick paper”

Top return reasons

Paint Quality24%

Size-Overall23%

Advertised Vs Actual Product13%

Value For Money10%

Color8%

Quality-Overall5%

Defective Material/Parts3%

Instructions/User Manual/Troubleshooting2%

Ease Of Use1%

Product Condition1%

Common questions

Is emily lex watercolor workbook profitable to sell on Amazon United States?: The niche generates $578K/yr across 17 tracked products. 10 of 13 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (46/100).
How competitive is the emily lex watercolor workbook niche?: 12 brands and 37 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in emily lex watercolor workbook?: Top complaints mined from reviews: Paint Quality, Color, Size-Overall. The return rate is 0.8%.
When does demand for emily lex watercolor workbook peak?: Demand peaks in Nov–Dec; the busiest month runs 69.0× the quietest.
What does it cost to enter the emily lex watercolor workbook niche?: Listings span $7.61–$23.95; the average listing price is $16.34 (sweet spot $15–$100). The average incumbent carries 599 reviews — the moat a new listing must climb.