embroidery transfer paper
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Good873.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.31avg listing price — sweet spot $15–$100
Price range
Bad$3.58–$17.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 75K searches
Competition
Bad82%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, embroidery transfer paper is a $65K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Sep–Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
embroidery transfer paper market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $66K–$83K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
40
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
9%
- FURWEY47%
- New brothread25%
- Poolin6%
- Sulky6%
- DMC4%
- AIXUEXI3%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.Peak months: Jul, Sep, Oct, Nov · busiest ÷ quietest = 5.8×
Top embroidery transfer paper search terms
- embroidery transfer paper47K/yr
- printable embroidery transfer paper15K/yr
- embroidery printable transfer paper8K/yr
- embroidery tracing paper5K/yr
Top embroidery transfer paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURWEY 12PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use
FURWEY$7.364.4★1,216 rev
New brothread 6PCS 8.5x11 Sticky Water Soluble Embroidery Stabilizer Printable Paper Stabilizer - Medium Weight - Allowed for Print or Draw Patterns Best for Hand & Machine Embroidery
New brothread$7.654.7★1,952 rev
FURWEY 8PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use
FURWEY$5.824.4★1,216 rev
Poolin Printable 10PCS Sticky Water-Soluble Embroidery Stabilizer Richword Selected Sheets 8.5 x 11 Wash Away Embroidery Paper for Hand Embroidery Topper for Home Machine Embroidery
Poolin$8.844.7★78 rev
Stick N Stitch Self Adhesive Wash Away Stabilizer Twelve Sheets of 8-1/2 x 11
Sulky$13.684.8★1,688 rev
Newest
by launch date
AIXUEXI Stick and Stitch Water Soluble Embroidery Paper 8.5 x 11 4 Pack
AIXUEXI$3.5851 rev
Poolin Printable 10PCS Sticky Water-Soluble Embroidery Stabilizer Richword Selected Sheets 8.5 x 11 Wash Away Embroidery Paper for Hand Embroidery Topper for Home Machine Embroidery
Poolin$8.8478 rev
FURWEY 36PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use
FURWEY$17.501,216 rev
15PCS 8.5 x 11 Water Soluble Stabilizer for Embroidery Stick and Stitch Embroidery Paper Wash Away Embroidery Stabilizer Water Soluble Embroidery Patterns Embroidery Transfer Paper
NUITPY$8.70239 rev
JIUHSHN Water Soluble Embroidery Stabilizer 12 Sheets 8.5 x 11 Printable Self-Adhesive Stick and Stitch Transfer Paper Wash-Away Embroidery Paper for Hand & Machine Embroidery
JIUHSHN$7.06304 rev
Trending
90-day click momentumAIXUEXI Stick and Stitch Water Soluble Embroidery Paper 8.5 x 11 4 Pack
AIXUEXI$3.584.2★
Poolin Printable 10PCS Sticky Water-Soluble Embroidery Stabilizer Richword Selected Sheets 8.5 x 11 Wash Away Embroidery Paper for Hand Embroidery Topper for Home Machine Embroidery
Poolin$8.844.7★
FURWEY 36PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use
FURWEY$17.504.4★
FURWEY 12PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use
FURWEY$7.364.4★
DMC U1541 Embroidery Tracing Paper Yellow/Blue 2-Pack
DMC$5.823.8★
What buyers say about embroidery transfer paper
What buyers praise and complain about, mined from review topics.What buyers love
“easy to remove”
“Good for printing on”
“works as advertised”
“is affordable”
“Stick really well”
“it had good reviews”
“Easy wash away”
“It works well”
“Overall, theyre super easy to work with and very easy to clean”
“Highly recommend to anyone wanting custom designs”
What buyers complain about
“Not adhesive enough”
“has been a nightmare to wash off”
“That washing takes a bit of time”
“Did not work”
“just costs me weeks of work and money”
“is expensive for its quality”
“Hard to stitch through - not what I expected”
“They look stained”
“Paper was only partly on the page so couldn't go through printer or would jam it with the exaposed adhesive”
“Chemical smell beware”
Top return reasons
Common questions
- Is embroidery transfer paper profitable to sell on Amazon United States?
- The niche generates $65K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the embroidery transfer paper niche?
- 9 brands and 40 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in embroidery transfer paper?
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Cleaning, Washability. The return rate is 0.7%.
- When does demand for embroidery transfer paper peak?
- Demand peaks in Jul–Sep–Oct–Nov; the busiest month runs 5.8× the quietest.
- What does it cost to enter the embroidery transfer paper niche?
- Listings span $3.58–$17.50; the average listing price is $8.31 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.