Embroidery Thread
MaybeShoppers spend an estimated $3.7M a year here. But the products selling today already average 4.7★, so Embroidery Thread is a Maybe.
- Flapen Score
- 60 / 100Top 4% of 4,656 Arts, Crafts & Sewing niches · +14 vs the category median of 4660
- Market size
- $3.7M/yr3.0M searches / yr
- 90-day growth
- +1.7%search demand this quarter
- Competition
- 56%top-5 click share · 16 brands · 46 sellers
Flapen Score
Embroidery Thread against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Embroidery Thread is stronger. Inside it, weaker.
Market
The Embroidery Thread market on Amazon at a glance
Shoppers on Amazon United States searched for Embroidery Thread 3.0M times last year and spent an estimated $3.7M. The top 5 brands take 68% of clicks. Demand peaks in Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- +1.7%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $3.7Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- embroidery thread1.2M searches a year
02 · Price
A sale here is worth $17.70.
Listings sell for $17.70 on average, from $4.27 to $44.86. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $17.70 that is $106K to $142K a year per listing.
- Average price
- $17.70inside the $15 to $100 sweet spot
- Price range
- $4.27–$44.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $106K–$142K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Thread & Floss. It carries 3,870 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Thread & Floss
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 3,870per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Embroidery Thread products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss
- Price
- $6.07
- Rating
- 4.7/5
- Reviews
- 6,870
- Age
- 6y ago

LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap
- Price
- $9.37
- Rating
- 4.7/5
- Reviews
- 7,310
- Age
- 7mo ago

LOVIMAG Embroidery Thread Floss 140 Colors Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Polyester Strings Crochet Braces Wrap Colored Rainbow Crafts
- Price
- $9.15
- Rating
- 4.7/5
- Reviews
- 7,310
- Age
- 7y ago

70 Skeins Rainbow Color Embroidery Floss Friendship Bracelet String Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss
- Price
- $5.68
- Rating
- 4.8/5
- Reviews
- 458
- Age
- 6y ago

150 Color Skeins Rainbow Color Embroidery FlossCross Stitch Threads Bracelet Yarn Craft Floss
- Price
- $8.88
- Rating
- 4.8/5
- Reviews
- 944
- Age
- 1y ago
Trending
estimated 90-day click momentum
LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap
- Price
- $9.37
- Rating
- 4.7/5
- Reviews
- 7,310
- Age
- 7mo ago

Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box
- Price
- $11.45
- Rating
- 4.9/5
- Reviews
- 200
- Age
- 1y ago

Amrules Friendship Bracelet String 60 Skeins Cross Stitch Thread 344.5 Inch Cotton Embroidery Floss Hand Embroidery Thread for DIY Sewing and Embroidery Crafts Making
- Price
- $4.27
- Rating
- 4.6/5
- Reviews
- 300
- Age
- 1y ago

70 Skeins Rainbow Color Embroidery Floss Friendship Bracelet String Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss
- Price
- $5.68
- Rating
- 4.8/5
- Reviews
- 458
- Age
- 6y ago

DMC Embroidery Floss Anniversary Collection Pack - 8.7 Yards - 36 Skein
- Price
- $21.94
- Rating
- 4.9/5
- Reviews
- 174
- Age
- 9y ago
Newest
by launch date
LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap
- Price
- $9.37
- Rating
- 4.7/5
- Reviews
- 7,310
- Age
- 7mo ago

Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box
- Price
- $11.45
- Rating
- 4.9/5
- Reviews
- 200
- Age
- 1y ago

Amrules Friendship Bracelet String 60 Skeins Cross Stitch Thread 344.5 Inch Cotton Embroidery Floss Hand Embroidery Thread for DIY Sewing and Embroidery Crafts Making
- Price
- $4.27
- Rating
- 4.6/5
- Reviews
- 300
- Age
- 1y ago

150 Color Skeins Rainbow Color Embroidery FlossCross Stitch Threads Bracelet Yarn Craft Floss
- Price
- $8.88
- Rating
- 4.8/5
- Reviews
- 944
- Age
- 1y ago

Embroidery Floss 12 Rainbow Color Skeins Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft Floss
- Price
- $4.32
- Rating
- 4.7/5
- Reviews
- 1,319
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
46
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 97%
Open market
26%
- LOVIMAG22%
- XLSFPY20%
- DMC12%
- SHEYONGBY7%
- SPOTJINNYUU6%
- QCZKB6%
Demand
Embroidery Thread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.5×
Search terms
Top Embroidery Thread search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- embroidery thread1.2M/yr
- embroidery floss633K/yr
- friendship bracelet string230K/yr
- dmc embroidery floss346K/yr
- dmc embroidery floss all colors105K/yr
- dmc floss75K/yr
- needlepoint thread49K/yr
- dmc thread47K/yr
- bracelet thread28K/yr
- cross stitch thread42K/yr
Reviews and returns
What reviews say buyers love and hate about Embroidery Thread
We read the reviews and the return reasons for every product selling here.
“Not enough of 1 color to do anything”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Embroidery Thread questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









