Embroidery Thread
Embroidery Thread clears our launch bar: a $3.7M/yr market growing +1.7% this quarter with returns at 1.1%.
Flapen Score
Top 5% of 4,656 Arts, Crafts & Sewing niches · +13 vs the category median of 47
Is Embroidery Thread profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Embroidery Thread is a $3.7M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jul. Verdict: Launch it — 60/100.
Embroidery Thread: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +1.7% over the last 90 days and 7.1% of searches end in a purchase.
$3.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 23 products
Top Embroidery Thread products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss
- Price
- $6.07
- Rating
- 4.7/5
- Reviews
- 6,870
- Age
- 6y ago
LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap
- Price
- $9.37
- Rating
- 4.7/5
- Reviews
- 7,310
- Age
- 7mo ago
LOVIMAG Embroidery Thread Floss 140 Colors Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Polyester Strings Crochet Braces Wrap Colored Rainbow Crafts
- Price
- $9.15
- Rating
- 4.7/5
- Reviews
- 7,310
- Age
- 7y ago
70 Skeins Rainbow Color Embroidery Floss Friendship Bracelet String Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss
- Price
- $5.68
- Rating
- 4.8/5
- Reviews
- 458
- Age
- 6y ago
150 Color Skeins Rainbow Color Embroidery FlossCross Stitch Threads Bracelet Yarn Craft Floss
- Price
- $8.88
- Rating
- 4.8/5
- Reviews
- 944
- Age
- 1y ago
Trending
90-day click momentumLOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap
- Price
- $9.37
- Rating
- 4.7/5
- Reviews
- 7,310
- Age
- 7mo ago
Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box
- Price
- $11.45
- Rating
- 4.9/5
- Reviews
- 200
- Age
- 1y ago
Amrules Friendship Bracelet String 60 Skeins Cross Stitch Thread 344.5 Inch Cotton Embroidery Floss Hand Embroidery Thread for DIY Sewing and Embroidery Crafts Making
- Price
- $4.27
- Rating
- 4.6/5
- Reviews
- 300
- Age
- 1y ago
70 Skeins Rainbow Color Embroidery Floss Friendship Bracelet String Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss
- Price
- $5.68
- Rating
- 4.8/5
- Reviews
- 458
- Age
- 6y ago
DMC Embroidery Floss Anniversary Collection Pack - 8.7 Yards - 36 Skein
- Price
- $21.94
- Rating
- 4.9/5
- Reviews
- 174
- Age
- 9y ago
Newest
by launch dateLOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap
- Price
- $9.37
- Rating
- 4.7/5
- Reviews
- 7,310
- Age
- 7mo ago
Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box
- Price
- $11.45
- Rating
- 4.9/5
- Reviews
- 200
- Age
- 1y ago
Amrules Friendship Bracelet String 60 Skeins Cross Stitch Thread 344.5 Inch Cotton Embroidery Floss Hand Embroidery Thread for DIY Sewing and Embroidery Crafts Making
- Price
- $4.27
- Rating
- 4.6/5
- Reviews
- 300
- Age
- 1y ago
150 Color Skeins Rainbow Color Embroidery FlossCross Stitch Threads Bracelet Yarn Craft Floss
- Price
- $8.88
- Rating
- 4.8/5
- Reviews
- 944
- Age
- 1y ago
Embroidery Floss 12 Rainbow Color Skeins Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft Floss
- Price
- $4.32
- Rating
- 4.7/5
- Reviews
- 1,319
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
46
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
26%
- LOVIMAG22%
- XLSFPY20%
- DMC12%
- SHEYONGBY7%
- SPOTJINNYUU6%
- QCZKB6%
Embroidery Thread demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.5×
Top Embroidery Thread search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- embroidery thread1.2M/yr
- embroidery floss633K/yr
- friendship bracelet string230K/yr
- dmc embroidery floss346K/yr
- dmc embroidery floss all colors105K/yr
- dmc floss75K/yr
- needlepoint thread49K/yr
- dmc thread47K/yr
- bracelet thread28K/yr
- cross stitch thread42K/yr
What reviews say buyers love and hate about Embroidery Thread
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Amazing colors”
“Good quality and arrived quickly”
“Fair price”
“Just what I was looking for”
“Smooth to the touch”
What buyers complain about
64% of reviews“Not enough of 1 color to do anything”
“Not the best quality-splitting”
“misleading picture”
“Poorly sized needles”
“Some adhesive got off the stickers”
Embroidery Thread return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Embroidery Thread questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
