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Embroidery Thread

Maybe

Shoppers spend an estimated $3.7M a year here. But the products selling today already average 4.7★, so Embroidery Thread is a Maybe.

Flapen Score
60
60 / 100
Top 4% of 4,656 Arts, Crafts & Sewing niches · +14 vs the category median of 46
Market size
$3.7M/yr3.0M searches / yr
90-day growth
+1.7%search demand this quarter
Competition
56%top-5 click share · 16 brands · 46 sellers

Flapen Score

Embroidery Thread against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Embroidery Thread is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Thread market on Amazon at a glance

Shoppers on Amazon United States searched for Embroidery Thread 3.0M times last year and spent an estimated $3.7M. The top 5 brands take 68% of clicks. Demand peaks in Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
7.1%
Market size, estimated
$3.7Ma year
Peak month
July1.5× the quietest month
Top search term
embroidery thread1.2M searches a year

02 · Price

A sale here is worth $17.70.

Listings sell for $17.70 on average, from $4.27 to $44.86. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $17.70 that is $106K to $142K a year per listing.

Average price
$17.70inside the $15 to $100 sweet spot
Price range
$4.27–$44.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
$106K–$142K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Thread & Floss. It carries 3,870 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Thread & Floss
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
3,870per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Embroidery Thread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

46

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

26%

  • Brand 122%
  • Brand 220%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Embroidery Thread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Embroidery Thread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • embroidery thread1.2M/yr
  • embroidery floss633K/yr
  • friendship bracelet string230K/yr
  • dmc embroidery floss346K/yr
  • dmc embroidery floss all colors105K/yr
  • dmc floss75K/yr
  • needlepoint thread49K/yr
  • dmc thread47K/yr
  • bracelet thread28K/yr
  • cross stitch thread42K/yr

Reviews and returns

What reviews say buyers love and hate about Embroidery Thread

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Color”
17%of negative reviews mention “Color”
1.1%of orders come back
“Not enough of 1 color to do anything”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Embroidery Thread questions

Answered from the same tracked data.