embroidery supplies
Skip itSoft demand (-32.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Price range
Good$3.40–$27.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,460.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$139K$139K/yr · 695K searches
Avg price
Okay$9.59avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, embroidery supplies is a $139K/yr Amazon United States market (695K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
embroidery supplies market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $144K–$192K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
61
Top-5 brand share
42%
Top 20: 80%
Top-5 click share
37%
Top 20: 72%
Open market
54%
- YUYUZSEN13%
- ORIGACH9%
- FURWEY8%
- New brothread6%
- Patemby6%
- BENECREAT4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.3% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×
Top embroidery supplies search terms
- embroidery patterns water soluble122K/yr
- embroidery accessories80K/yr
- water soluble embroidery patterns90K/yr
- stick and stitch embroidery patterns97K/yr
- embroidery tools51K/yr
- embroidery stencils41K/yr
- embroidery accessories and supplies42K/yr
- embroidery supplies and accessories31K/yr
- embroidery essentials21K/yr
- embroidery templates19K/yr
Top embroidery supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
102pcs Water Soluble Hand Sewing StabilizersEmbroidery Stick and Stitch Embroidery Paper Wash Away Stabilizersfor Embroidery Stabilizers Flower Patternsfor Hand Sewing Lover Beginners.letter&Flower
YUYUZSEN$5.874.2★592 rev
ORIGACH 4 Sheets 105 Pcs Water Soluble Embroidery Patterns Stabilizers - Pre-Printed Floral Flowering Shrubs & Leaves Designs - Stick & Stitch Embroidery Paper for Hand Sewing Lovers
ORIGACH$7.774.5★261 rev
FURWEY 12PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use
FURWEY$7.364.4★1,216 rev
Patemby 50Pcs Embroidery Pattern Water Soluble Embroidery Stabilizers Stick and Stitch Embroidery Paper Wash Away with Pre-Printed Pattern Designs Stencils Transfers for Hand Sewing Lover Beginner
Patemby$5.844.5★658 rev
New brothread 6PCS 8.5x11 Sticky Water Soluble Embroidery Stabilizer Printable Paper Stabilizer - Medium Weight - Allowed for Print or Draw Patterns Best for Hand & Machine Embroidery
New brothread$7.654.7★1,952 rev
Newest
by launch date
YPJXBEST Water Soluble Embroidery Patterns 8 Sheets 116Pcs Stick and Stitch Embroidery Patterns with Pre-Printed Alphabet & Flower Leave and Adjustable Hoop & Pin for T-Shirt Bag Towel
YPJXBEST$15.058 rev
17 PCS Water Soluble Embroidery Patterns Sunflowers Bouquets Stick and Stitch Embroidery Patterns Wash Away Transfer Paper for Hand Sewing Lover Beginners
Mozeat Lens$6.9729 rev
Water Soluble Embroidery Stabilizer 3 Sheets Water Soluble Stabilizer for Embroidery Patterns Stick and Stitch Embroidery-Paper Designs Transfer Paper with Pre-Printed Flower Leave for Hand Sewing
Alrhso$8.0059 rev
FIVEIZERO Seam Rippers for Sewing 2 Big and 2 Small Stitch Remover Tools Thread Ripper Embroidery Removal Tool with Thread Snips
FIVEIZERO$4.622,307 rev
Lange & Knig Air & Water Erasable Fabric Markers for Sewing Products - Sewing Supplies Quilting Supplies Sewing Accessories Sewing Gifts Quilting Gifts Embroidery Supplies Tailors Chalk Alternative
Lange & König$8.721,668 rev
Trending
90-day click momentum17 PCS Water Soluble Embroidery Patterns Sunflowers Bouquets Stick and Stitch Embroidery Patterns Wash Away Transfer Paper for Hand Sewing Lover Beginners
Mozeat Lens$6.974.6★
YPJXBEST Water Soluble Embroidery Patterns 8 Sheets 116Pcs Stick and Stitch Embroidery Patterns with Pre-Printed Alphabet & Flower Leave and Adjustable Hoop & Pin for T-Shirt Bag Towel
YPJXBEST$15.054.7★
ORIGACH 4 Sheets Large Water Soluble Embroidery Patterns Stabilizers - Pre-Printed Mushroom Moon Star & Flower Hand Sewing Stabilizers- Stick & Stitch Embroidery Patterns for Hand Sewing Beginner
ORIGACH$9.224.5★
FIVEIZERO Seam Rippers for Sewing 2 Big and 2 Small Stitch Remover Tools Thread Ripper Embroidery Removal Tool with Thread Snips
FIVEIZERO$4.624.8★
FURWEY 8PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use
FURWEY$5.824.4★
What buyers say about embroidery supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Easy to read”
“As advertised”
“Very affordable”
“Great variety of colors”
“They fit as they should”
“your stitches perfect”
“It works for what it is needed for”
“The designs are lovely”
“Very nice print out”
What buyers complain about
“Terrible adhesive”
“Cheap quality”
“Don't last”
“Not really effective”
“They are small”
“not one was gray”
“Does not stick to material”
“everything you get this kit is a little expensive”
“Too flimsy”
“makes it hard to see”
Top return reasons
Common questions
- Is embroidery supplies profitable to sell on Amazon United States?
- The niche generates $139K/yr across 48 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -32.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the embroidery supplies niche?
- 41 brands and 61 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in embroidery supplies?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 0.9%.
- When does demand for embroidery supplies peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the embroidery supplies niche?
- Listings span $3.40–$27.98; the average listing price is $9.59 (sweet spot $15–$100). The average incumbent carries 1,461 reviews — the moat a new listing must climb.