Embroidery Supplies
FailDemand is soft, at -32.3% this quarter, so Embroidery Supplies is a Fail.
- Flapen Score
- 49 / 100Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 4649
- Market size
- $139K/yr695K searches / yr
- 90-day growth
- -32.3%search demand this quarter
- Competition
- 37%top-5 click share · 41 brands · 61 sellers
Flapen Score
Embroidery Supplies against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Embroidery Supplies is stronger. Inside it, weaker.
Market
The Embroidery Supplies market on Amazon at a glance
Shoppers on Amazon United States searched for Embroidery Supplies 695K times last year and spent an estimated $139K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 695K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.
- Searches, last 12 months
- 695K
- Growth, 90 days vs prior 90
- -32.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $139Ka year
- Peak month
- January2.9× the quietest month
- Top search term
- embroidery patterns water soluble122K searches a year
02 · Price
A sale here is worth $9.59.
Listings sell for $9.59 on average, from $3.40 to $27.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $9.59 that is $2K to $5K a year per listing.
- Average price
- $9.59under the $15 to $100 sweet spot
- Price range
- $3.40–$27.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Sewing Notions & Supplies. It carries 1,461 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #89in Sewing Notions & Supplies
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 1,461per listing
- Listings tracked
- 48
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Embroidery Supplies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
41 rising
Sellers
61
Top-5 brand share
42%
Top 20: 80%
Top-5 click share
37%
Top 20: 72%
Open market
54%
- Brand 113%
- Brand 29%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 64%
Demand
Embroidery Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Embroidery Supplies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- embroidery patterns water soluble122K/yr
- embroidery accessories80K/yr
- water soluble embroidery patterns90K/yr
- stick and stitch embroidery patterns97K/yr
- embroidery tools51K/yr
- embroidery stencils41K/yr
- embroidery accessories and supplies42K/yr
- embroidery supplies and accessories31K/yr
- embroidery essentials21K/yr
- embroidery templates19K/yr
Reviews and returns
What reviews say buyers love and hate about Embroidery Supplies
We read the reviews and the return reasons for every product selling here.
“Terrible adhesive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Embroidery Supplies questions
Answered from the same tracked data.









