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Embroidery Stand

Maybe

Products sell for $40.68 on average, inside the sweet spot. But demand is soft, at -27.0% this quarter, so Embroidery Stand is a Maybe.

Flapen Score
57
57 / 100
Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 46
Market size
$429K/yr546K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
28%top-5 click share · 40 brands · 63 sellers

Flapen Score

Embroidery Stand against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Embroidery Stand is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Stand market on Amazon at a glance

Shoppers on Amazon United States searched for Embroidery Stand 546K times last year and spent an estimated $429K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 546K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $429K a year.

Searches, last 12 months
546K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
1.9%
Market size, estimated
$429Ka year
Peak month
January1.7× the quietest month
Top search term
embroidery stand133K searches a year

02 · Price

A sale here is worth $40.68.

Listings sell for $40.68 on average, from $9.08 to $166.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $40.68 that is $4K to $10K a year per listing.

Average price
$40.68inside the $15 to $100 sweet spot
Price range
$9.08–$166.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #138 within Needlework. It carries 296 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
98%
Out of stock, average day
11.7%
Average rank
#138in Needlework
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
296per listing
Listings tracked
65

04 · Newcomers

5 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Embroidery Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

40 flat

Sellers

63

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

28%

Top 20: 66%

Open market

43%

  • Brand 116%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Embroidery Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Embroidery Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • embroidery stand133K/yr
  • embroidery hoop stand124K/yr
  • cross stitch stand67K/yr
  • needlepoint stand51K/yr
  • embroidery hoop holder41K/yr
  • cross stitch lap stand12K/yr
  • embroidery holder13K/yr
  • embroidery stand for lap9K/yr
  • embroidery lap stand11K/yr
  • sit on needlework stand7K/yr

Reviews and returns

What reviews say buyers love and hate about Embroidery Stand

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Assembly/Installation”
6%of negative reviews mention “Durability”
4.4%of orders come back
“Broke in half”
A buyer, on “Durability”6% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Embroidery Stand questions

Answered from the same tracked data.