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Embroidery Scissors

Embroidery Scissors shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 4% of 4,656 Arts, Crafts & Sewing niches · +14 vs the category median of 47

Market size 74Growth 15Conversion 83Competition 80Returns 96Price range 54Avg price 30Brand share 90Review moat 41Quality gap 24
This niche Category average · 4,656 niches

Is Embroidery Scissors profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Embroidery Scissors is a $831K/yr Amazon United States market (950K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 61/100.

Embroidery Scissors: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.8% over the last 90 days and 9.1% of searches end in a purchase.

$831K

revenue / yr

Units sold / yr100K
Search volume / yr-19.8%950K
Conversion rate9.1%
Avg price$9.65

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers38 · 101
Top-5 product click share35%
Open market55%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 55 products

Sponsored placement87%
New entrants (1y)4· 2 succeeded
Avg rating4.6★
Avg reviews2,434

Top Embroidery Scissors products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

$0$25K$50K$75K$100K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

101

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

35%

Top 20: 73%

Open market

49%

  • BIHRTC13%
  • Hisuper9%
  • Fiskars8%
  • AQUEENLY8%
  • Jaasuee7%
  • Pafason6%

Embroidery Scissors demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume950KCVR9.1%Products55Brands38Top 5 Brands45%OOS Rate0.1%Rating4.6★Reviews2,434Avg BSR#198
25K15KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Top Embroidery Scissors search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • embroidery scissors461K/yr
  • crochet scissors88K/yr
  • small sewing scissors49K/yr
  • thread scissors40K/yr
  • yarn scissors49K/yr
  • small scissors for crafts27K/yr
  • small craft scissors32K/yr
  • sewing scissors small37K/yr
  • embroidery scissors for precise cutting10K/yr
  • small scissors for sewing24K/yr

What reviews say buyers love and hate about Embroidery Scissors

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall14%

Looks and feels well made

Ease Of Use13%

Easy to handle

Size-Overall11%

Great size for travel

Value For Money9%

Great deal

Sharpness8%

Nice and sharp

What buyers complain about

66% of reviews
Size-Overall24%

Too big

Quality-Overall13%

Will be returning for better quality

Durability6%

Breaks easily

Sharpness6%

Dull blades

Ease Of Use5%

Difficult to operate

Embroidery Scissors return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
48%
2Advertised Vs Actual Product
8%
3Quality-Overall
6%
4Sharpness
5%
5Functionality-Overall
5%

Common Embroidery Scissors questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Embroidery Scissors 61/100 on Amazon United States — Worth a look. The niche generates $831K/yr across 55 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -19.8% over the last 90 days.
Search demand for Embroidery Scissors on Amazon United States peaks in Jan–Dec, where the busiest month runs 1.7× the quietest.