embroidery scissors
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Great35%top-5 click share — an open shelf
Market size
Good$831K$831K/yr · 950K searches
Price range
Good$4.17–$27.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,433.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.65avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, embroidery scissors is a $831K/yr Amazon United States market (950K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 1,250–1,500/product
- Revenue / yr
- $772K–$965K
- units × avg price
- Launch success
- —
- 2 of 4 new (360d)
- Conversion rate
- 9.1%
- Avg BSR
- #198
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.1%
- Avg brand age
- 48 months
- Avg seller age
- 154 days
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
101
Top-5 brand share
45%
Top 20: 87%
Top-5 click share
35%
Top 20: 73%
Open market
49%
- BIHRTC13%
- Hisuper9%
- Fiskars8%
- AQUEENLY8%
- Jaasuee7%
- Pafason6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 55 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Classic 3.6 Sewing Scissors with Premium Leather Sheath-Hisuper Sharp Embroidery Scissors Vintage Decorative Shears for Needlework Cross Stitch Crochet Accessories Craft DIY Tool-Black Floral
Hisuper$6.714.6★7,532 rev
AQUEENLY Embroidery Scissors Stainless Steel Sharp Stork Scissors for Sewing Crafting Art Work Threading Needlework - DIY Tools Dressmaker Small Shears - 2 Pcs (3.6 Inches Gold)
AQUEENLY$8.644.6★2,488 rev
BIHRTC 4.5Inch Embroidery Scissors Sharp Tip Stainless Steel Little Scissors for Knitting Cross Stitch Cutting Embroidery Sewing Handcraft Craft Art Work DIY Tool Gold
BIHRTC$6.574.7★1,549 rev
Jaasuee Sharp Embroidery and Crafting Scissors with Leather Cover 3.62 inch Stainless Steel Scissors for Needlework and DIY Crafts Black Flower J5064
Jaasuee$4.994.7★401 rev
PAFASON Small Travel Embroidery Scissors Set Curved Straight Tip All Purpose for Quilting Sewing Knitting Crafting Cross Stitch Crochet Thread Yarn Paper Fabric Detail Multipurpose Cutting Safety Case
Pafason$8.094.8★4,506 rev
Newest
by launch date
Wiratca 4-Pack Mini Scissors Sharp Small Scissors Multi-Functional with Silicone Cap Tiny Scissors for Travel Crafts Sewing Embroidery DIY(4 Colors)
Wiratca$8.0149 rev
Small Embroidery Scissors Set of 2 Sewing & Craft Scissors for Precision Cutting Stainless Steel Fabric Paper Scissor Gold & Silver
LMOMSS$5.7410 rev
6 Inch Bent Handle Curved Embroidery Scissors Double Curved Applique Scissors Stainless Steel for Machine Embroidery Fabric Stitches Sewing & Crafting Comfortable & Reliable & Easy to Use(Silver)
Therwen$14.2543 rev
Copper Crane Embroidery Scissors Sharp Rainbow Stainless Steel Craft Snips for Sewing 3.74 inch Comfortable Grip for Crafts and Sewing DIY Tea Sachets Ideal Gift for Precision Cutting (Colorful)
Btolin$4.5557 rev
2 Pack Embroidery scissors Small Sewing Scissors with Pu Sheath Sharp Crochet Scissors for Needlework Arts & Crafts DIY Tools
BAWEN$7.6549 rev
Trending
90-day click momentumWiratca 4-Pack Mini Scissors Sharp Small Scissors Multi-Functional with Silicone Cap Tiny Scissors for Travel Crafts Sewing Embroidery DIY(4 Colors)
Wiratca$8.014.5★
Small Embroidery Scissors Set of 2 Sewing & Craft Scissors for Precision Cutting Stainless Steel Fabric Paper Scissor Gold & Silver
LMOMSS$5.744.0★
2PCS Sewing Embroidery Scissors 3.6 Inches Sharp Stainless Steel Crochet Scissor Craft Scissors for Cross Stitch Supplies Crochet Accessories Paper Cutting Threading & Needlework DIY(Red+Pink)
DINNAT$9.394.2★
6 Inch Bent Handle Curved Embroidery Scissors Double Curved Applique Scissors Stainless Steel for Machine Embroidery Fabric Stitches Sewing & Crafting Comfortable & Reliable & Easy to Use(Silver)
Therwen$14.254.0★
Micro Scissors 5.5 Curved Snip Embroidery Scissor Extra Sharp Tip Eyebrow Trimming Scissor Spring action Sewing Arts & Craft for Grooming thread Premium Stainless Steel Squeeze Applique Scissors.
ROCKVILLE UNLIMITED$9.944.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Looks and feels well made”
“Easy to handle”
“Great size for travel”
“Great deal”
“Nice and sharp”
“As advertised”
“Great value for two well made seam rippers”
“Very comfortable”
“Very durable”
“Very easy to grip and use”
What buyers complain about
“Too big”
“Will be returning for better quality”
“Breaks easily”
“Dull blades”
“Difficult to operate”
“not all are the same”
“not worth the price”
“stick a bit”
“Don't work”
“Definitely not good for cutting fabric”
Top return reasons
Common questions
- Is embroidery scissors profitable to sell on Amazon United States?
- The niche generates $831K/yr across 55 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Worth a look (61/100).
- How competitive is the embroidery scissors niche?
- 38 brands and 101 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in embroidery scissors?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.7%.
- When does demand for embroidery scissors peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the embroidery scissors niche?
- Listings span $4.17–$27.78; the average listing price is $9.65 (sweet spot $15–$100). The average incumbent carries 2,434 reviews — the moat a new listing must climb.
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