embroidery pillow cases
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Review moat
Great123.33avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$16.04avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$10.06–$26.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 124K searches
According to Flapen's Amazon United States niche tracking, embroidery pillow cases is a $36K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
embroidery pillow cases market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $40K–$48K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #955
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 84%
- Out of stock
- 4.0%
- Avg brand age
- 41 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
38
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
32%
Top 20: 66%
Open market
12%
- Design Works Crafts61%
- Tobin9%
- Marsrut7%
- Herrschners4%
- LEISURE ARTS4%
- FONNUY3%
- Open — no brand owns it (9 brands, 12%)
Demand
Weekly Amazon search volume, last 19 weeks — -23.4% search growth over the last 90 days.Top embroidery pillow cases search terms
- embroidery pillow cases24K/yr
- embroidery pillow kit17K/yr
- embroidered pillow cases14K/yr
- stamped pillowcases for embroidery8K/yr
- cross stitch pillow cases8K/yr
- embroidery pillow cases kit7K/yr
- pillowcases to embroidery6K/yr
- embroidered pillow case5K/yr
- pillow embroidery kit6K/yr
- embroidery pillowcases6K/yr
Top embroidery pillow cases products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Butterflies Pillowcases - 2 Standard Size (20 x 30) Stamped Embroidery Kit
Design Works Crafts$14.284.6★215 rev
Bluebirds Pillowcases for Embroidery
Tobin$12.064.8★99 rev
Star Flowers Stamped for Embroidery Pillowcases - Set of 2
Design Works Crafts$14.924.8★61 rev
Design Works Crafts T230040 Blue Daisies 20 x 30 Stamped Pillowcases for Embroidery
Design Works Crafts$15.964.7★288 rev
2 Set of Embroidery Pillow Kit Including Pillowcase Cover Cushion Case with Large Drawings and Zipper Threads Needles & Instruction Kits for Lace Crewel Craft No Pillow Core (Lavender)
Marsrut$26.394.8★35 rev
Newest
by launch date
Kokaaee Embroidered Throw Pillow Cover 18x18 Inch - Spring Summer Boho Decorative Pillow Cover with Zipper for Living Room Couch Sofa Bed Aesthetic Design Flower Cluster Cushion Pillowcase
Kokaaee$16.14550 rev
Marsrut 2 Set of Embroidery Pillow Kit Including Pillowcase Cover Cushion Case with Large Drawings and Zipper Threads Needles & Instruction Kits for Lace Crewel Craft No Pillow Core (Wildflower)
Marsrut$22.8513 rev
Lavendar Stamped for Embroidery Pillowcases - Set of 2
Design Works Crafts$14.7112 rev
Cat Row Stamped for Embroidery Pillowcases - Set of 2
Design Works Crafts$14.087 rev
White Pillow Cases Set of 2 with Embroidery Stamped Design | Decorative Pillow Cases Standard Size for Home Decor | Soft Cotton Fabric - Perfect for Living Room Bedroom | Easy to Clean 20x 30
Generic$11.8638 rev
Trending
90-day click momentum
LEISURE ARTS Pillowcase 20X26 Pansy Motif 2Pc Embroidery Pillow Kit Stamped Embroidery Pillowcases Pillow Cases Stamped Stamped Cross Stitch Cases
LEISURE ARTS$12.795.0★
Kokaaee Embroidered Throw Pillow Cover 18x18 Inch - Spring Summer Boho Decorative Pillow Cover with Zipper for Living Room Couch Sofa Bed Aesthetic Design Flower Cluster Cushion Pillowcase
Kokaaee$16.144.8★
Cat Row Stamped for Embroidery Pillowcases - Set of 2
Design Works Crafts$14.084.7★
Lavendar Stamped for Embroidery Pillowcases - Set of 2
Design Works Crafts$14.714.6★
Bees Stamped for Embroidery Pillowcases - Set of 2
Design Works Crafts$14.784.7★
What buyers say about embroidery pillow cases
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“Colors are very accurate”
“Looks like the picture”
“Great value”
“the design is pretty”
“Beautiful embroidery”
“Very happy with the results and cheerful print”
“Easy peasy”
“Colorful and fun”
“good quality fabric”
What buyers complain about
“colors are different than shown”
“I expected a finer weave of fabric”
“Sizing not standard”
“after first washing the lace separated from case, disappointed”
“I have a hard time getting the pillow to stay on the corners of the cover”
“not same colors are shown in picture”
“cheap quality, looks and feels cheap too”
“Was anyone able to get the black outlines out after finishing”
“Colors in the actual kit are not the same colors depicted in the image”
“you should not charge me for this one”
Top return reasons
Common questions
- Is embroidery pillow cases profitable to sell on Amazon United States?
- The niche generates $36K/yr across 63 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the embroidery pillow cases niche?
- 15 brands and 38 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in embroidery pillow cases?
- Top complaints mined from reviews: Color, Material Quality, Size-Overall. The return rate is 1.9%.
- What does it cost to enter the embroidery pillow cases niche?
- Listings span $10.06–$26.39; the average listing price is $16.04 (sweet spot $15–$100). The average incumbent carries 123 reviews — the moat a new listing must climb.