Embroidery Pillow Cases
FailShoppers spend an estimated $36K a year here, so Embroidery Pillow Cases is a Fail.
- Flapen Score
- 44 / 100Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 4644
- Market size
- $36K/yr124K searches / yr
- 90-day growth
- -23.4%search demand this quarter
- Competition
- 32%top-5 click share · 15 brands · 38 sellers
Flapen Score
Embroidery Pillow Cases against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Embroidery Pillow Cases is stronger. Inside it, weaker.
Market
The Embroidery Pillow Cases market on Amazon at a glance
Shoppers on Amazon United States searched for Embroidery Pillow Cases 124K times last year and spent an estimated $36K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -23.4%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $36Ka year
- Top search term
- embroidery pillow cases24K searches a year
02 · Price
A sale here is worth $16.04.
Listings sell for $16.04 on average, from $10.06 to $26.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $16.04 that is $0 to $2K a year per listing.
- Average price
- $16.04inside the $15 to $100 sweet spot
- Price range
- $10.06–$26.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #955 within Needlework. It carries 123 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 89%
- Out of stock, average day
- 4.0%
- Average rank
- #955in Needlework
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 123per listing
- Listings tracked
- 63
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Embroidery Pillow Cases products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
38
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
32%
Top 20: 66%
Open market
12%
- Brand 161%
- Brand 29%
- Brand 37%
- Brand 44%
- Brand 54%
- Brand 63%
- Open — no brand owns it (9 brands, 12%)
Demand
Embroidery Pillow Cases search demand
Weekly searches over the year. Pick a range.
Search terms
Top Embroidery Pillow Cases search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- embroidery pillow cases24K/yr
- embroidery pillow kit17K/yr
- embroidered pillow cases14K/yr
- stamped pillowcases for embroidery8K/yr
- cross stitch pillow cases8K/yr
- embroidery pillow cases kit7K/yr
- pillowcases to embroidery6K/yr
- embroidered pillow case5K/yr
- pillow embroidery kit6K/yr
- embroidery pillowcases6K/yr
Reviews and returns
What reviews say buyers love and hate about Embroidery Pillow Cases
We read the reviews and the return reasons for every product selling here.
“colors are different than shown”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Embroidery Pillow Cases questions
Answered from the same tracked data.









