Is embroidery needles profitable to sell on Amazon United States?

The niche generates $420K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (44/100).

How competitive is the embroidery needles niche?

10 brands and 63 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in embroidery needles?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.6%.

When does demand for embroidery needles peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the embroidery needles niche?

Listings span $3.14–$27.92; the average listing price is $6.98 (sweet spot $15–$100). The average incumbent carries 2,657 reviews — the moat a new listing must climb.

embroidery needles

Skip it

Pricing outside the sweet spot ($6.98 avg) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$420K

$420K/yr · 531K searches

Price range

Good$3.14–$27.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,657.21

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.9%

90-day search growth — must beat 0% to launch

Avg price

Bad$6.98

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United States niche tracking, embroidery needles is a $420K/yr Amazon United States market (531K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

embroidery needles market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: $419K–$558K; units × avg price
Conversion rate: 11.3%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

JNENERY29%
FIVEIZERO26%
JollMono20%
Clover8%
HTVRONT5%
elcprocy4%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top embroidery needles search terms

embroidery needles364K/yr -8.2%10.0% conv.
embroidery needle60K/yr -4.6%9.5% conv.
embroidery needles for hand sewing60K/yr -31.8%12.3% conv.
hand embroidery needles17K/yr -16.1%8.8% conv.
needless7K/yr +46.7%0.1% conv.
agujas para bordar a mano7K/yr -7.9%2.0% conv.
embroidery needle kit7K/yr -26.3%5.9% conv.
needles for embroidery4K/yr -22.0%9.7% conv.
embroidery floss needles3K/yr -17.3%18.5% conv.
embroidery needle set2K/yr -34.1%6.3% conv.

All search terms

Top embroidery needles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jnenery Large Eye Sewing Needles 7 Sizes Stainless Steel Needles for Hand Sewing Leather Embroidery Repair Quilting- Easy Threading with Threader Thimble for Crafters Seniors Travelers (35Pcs)

JNENERY$5.594.6★1,844 rev

Premium Large Eye Large Gauge Needles for Hand Sewing - Assorted Sizes Including Embroidery - 25/50 PCs with 2 Threaders

JollMono$7.304.6★4,748 rev

FIVEIZERO 30-Count Steel Needles for Hand Sewing 6 Sizes Large Eye Embroidery and Hand Quilting Needles Kit with Threaders for Art & Craft Projects

FIVEIZERO$3.964.6★2,046 rev

FIVEIZERO 80/40 PCS Premium Stainless Steel Sewing Needles 7 Sizes Large Eye Sewing Sharp Needles Leather Needle Embroidery Thread Needle with Threaders for Handsewing Art Crafts

FIVEIZERO$4.884.6★3,917 rev

23 PCS Large Eye Sewing Needles 2.36in Sewing Sharp Needles Leather Embroidery Thread Needle Stainless Steel Yarn Knitting Needle with a 3.3in Plastic Bottle

JNENERY$4.084.6★7,563 rev

Newest

by launch date

HTVRONT Sewing Needles 56 PCS Large Eye Embroidery Needles for Hand Sewing 9 Size Hand Sewing Needles with Needle Threaders Thimble for Crafts Repair Quilting (Sliver 56PCS)

HTVRONT$3.14146 rev

5mo ago

FOUSNOW 25 PCS Steel Sewing Needles 5 Different Sizes Embroidery Large Eye Needles for Handsewing Large Eye Sewing Needle Sharp Needle Kit with Solid Wood Case

FOUSNOW$3.99150 rev

11mo ago

TLKKUE 12 Pcs/3 Sizes Large-Eye Blunt Needles Steel Yarn Needle with Needle Threader Tapestry Needle for Sewing Crochet Knitting Embroidery (Silver 2.08in/2.36in/2.76in)

TLKKUE$3.911,431 rev

1y ago

Jnenery Large Eye Sewing Needles 7 Sizes Stainless Steel Needles for Hand Sewing Leather Embroidery Repair Quilting- Easy Threading with Threader Thimble for Crafters Seniors Travelers (35Pcs)

JNENERY$5.591,844 rev

1y ago

DiaWiew Punch Needle Embroidery Kit - Complete Set for Needle Punching - Includes Adjustable Punch Needle Tool and Wooden Handle Embroidery Pen Set - Ideal for Adults Beginners

DiaWiew$27.92206 rev

2y ago

What buyers say about embroidery needles

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“They appear to be quality tools”

Advertised Vs Actual Product14%

“As advertised”

Value For Money12%

“Excellent value”

Size-Overall10%

“Everything fits well”

Ease Of Use9%

“Easy to use”

Strength8%

“Sturdy, with a nice sleek case”

Stitch/Finish/Polish8%

“Easy to make long straight seams”

Durability3%

“Durable and sturdy”

Embellishment/Embroidery Quality2%

“Great needles, I used them for embroidery”

Storage Capacity2%

“The storage box is great too”

What buyers complain about

Size-Overall22%

“This little box is so tiny”

Thickness19%

“Too thick”

Quality-Overall8%

“Horrible quality”

Durability6%

“breakage will occur”

Advertised Vs Actual Product6%

“not as advertised”

Material Quality4%

“I struggled to get the needle through my material”

Ease Of Use4%

“could not use any of them”

Value For Money3%

“Theyre extremely cheap”

Stitch/Finish/Polish3%

“Bent the first time I made a stitch”

Strength3%

“Not very sturdy”

Top return reasons

Size-Overall64%

Advertised Vs Actual Product8%

Thickness7%

Value For Money4%

Stitch/Finish/Polish3%

Functionality-Overall3%

Defective Material/Parts2%

Quality-Overall2%

Material Quality2%

Thin1%

Common questions

Is embroidery needles profitable to sell on Amazon United States?: The niche generates $420K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (44/100).
How competitive is the embroidery needles niche?: 10 brands and 63 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in embroidery needles?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.6%.
When does demand for embroidery needles peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the embroidery needles niche?: Listings span $3.14–$27.92; the average listing price is $6.98 (sweet spot $15–$100). The average incumbent carries 2,657 reviews — the moat a new listing must climb.