Is embroidery machine needles profitable to sell on Amazon United States?

The niche generates $243K/yr across 23 tracked products. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the embroidery machine needles niche?

10 brands and 46 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in embroidery machine needles?

Top complaints mined from reviews: Durability, Quality-Overall, Compatibility-Overall. The return rate is 0.7%.

When does demand for embroidery machine needles peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the embroidery machine needles niche?

Listings span $5.97–$72.42; the average listing price is $18.37 (sweet spot $15–$100). The average incumbent carries 1,234 reviews — the moat a new listing must climb.

embroidery machine needles

Worth a look

Shows searches that convert (14.1% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Price range

Great$5.97–$72.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.37

avg listing price — sweet spot $15–$100

Review moat

Good1,233.91

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$243K

$243K/yr · 94K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, embroidery machine needles is a $243K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

embroidery machine needles market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $184K–$230K; units × avg price
Conversion rate: 14.1%
Avg BSR: #434
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.3%
Avg brand age: 48 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

SCHMETZ39%
APACALI21%
Asmrlvk15%
HLARTNET7%
kidoom6%
ckpsms5%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top embroidery machine needles search terms

embroidery machine needles19K/yr -12.8%7.2% conv.
75/11 embroidery needles15K/yr -2.0%16.6% conv.
75/11 embroidery needles brother9K/yr -13.7%16.6% conv.
machine embroidery needles9K/yr -12.5%7.9% conv.
brother embroidery needles8K/yr -17.8%11.4% conv.
schmetz embroidery needles 75/115K/yr +46.5%16.4% conv.
embroidery needles machine7K/yr -28.5%8.1% conv.
embroidery needles 75/115K/yr -8.1%12.5% conv.
75/11 sewing machine needles4K/yr +6.8%10.5% conv.
schmetz embroidery needles5K/yr -44.9%10.9% conv.

All search terms

Top embroidery machine needles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SCHMETZ Embroidery Sewing Machine Needles - Precision Needles Size 75/11 5-Needle Cards Pack of 5

SCHMETZ$17.064.8★2,719 rev

50 Pcs Embroidery Sewing Machine Needles Size 75/11 130/705H HAx1 Sewing Needles for Brother Sewing Machine (10 Pack of 5 Needles)

Asmrlvk$11.024.6★457 rev

SCHMETZ Gold Embroidery Sewing Machine Needles - Titanium Coated for Smooth Stitching Size 75/11 5-Needle Cards Pack of 1

SCHMETZ$7.004.8★1,602 rev

50 PCS Embroidery Sewing Machine Needles for Brother Size 75/11 130/705H HAx1 Sewing Needles for Brother Sewing Machine (5 Pack of 10 Needles)

APACALI$11.954.7★878 rev

50 Pcs Size 75/11 Embroidery Needles 130/705H HAx1 Universal Regular Needles for Home Sewing Machines

HLARTNET$9.734.5★195 rev

Newest

by launch date

50 Pcs Universal Sewing Machine Needles Size 75/11 Sewing Needles Machine Heavy Duty Quilting Embroidery Machine Needles Regular Point Machine Needles Compatible with Singer Brother Sewing Machine

DIVINA VITAE$5.9756 rev

1y ago

60 Pcs Size 75/11 Sewing Machine Needles for Brother 130/705H HAx1 Embroidery Needles Universal Sewing Needles for Brother Sewing Machine

AUGHOA$6.33205 rev

1y ago

50 Pcs Size 75/11 Embroidery Needles 130/705H HAx1 Universal Regular Needles for Home Sewing Machines

HLARTNET$9.73195 rev

2y ago

50 Pcs Universal Size 90/14 Sewing Machine Needles Heavy Duty Sewing Machine Needles for Embroidery Leather Jeans Compatible with Kind of Home Sewing Machine

HLARTNET$8.96674 rev

2y ago

50 PCS Sewing Machine Needles for Brother Sewing Needles Embroidery Machine Needles for Brother Sewing Machine (75/11-50 Pack)

APACALI$11.94368 rev

2y ago

What buyers say about embroidery machine needles

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Fantastic quality”

Value For Money22%

“Fair Price”

Size-Overall11%

“Perfect fit”

Stitch/Finish/Polish8%

“Perfect stitches”

Durability8%

“Have not had issues with breakage”

Advertised Vs Actual Product6%

“As advertised”

Efficiency3%

“Works very well on my embroidery machine”

Ease Of Use3%

“Easy to use”

Embellishment/Embroidery Quality2%

“Easy to use embroidery needles”

Strength1%

“they look very sturdy”

What buyers complain about

Durability20%

“Break easily”

Quality-Overall12%

“Bad Quality”

Compatibility-Overall11%

“Dont fit in Singer Machines”

Size-Overall11%

“Does not fit Brother CP60X or CS7000 base too narrow”

Functionality-Overall10%

“they work horribly now”

Strength9%

“They break very easily”

Advertised Vs Actual Product6%

“Absolutely wrong description”

Value For Money4%

“Very expensive”

Jamming/Clogging2%

“jamming the machine”

Ease Of Use1%

“Very hard to read”

Top return reasons

Size-Overall37%

Compatibility-Overall20%

Advertised Vs Actual Product11%

Functionality-Overall7%

Value For Money5%

Stitch/Finish/Polish4%

Defective Material/Parts4%

Quality-Overall4%

Thin2%

Material Quality1%

Common questions

Is embroidery machine needles profitable to sell on Amazon United States?: The niche generates $243K/yr across 23 tracked products. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the embroidery machine needles niche?: 10 brands and 46 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in embroidery machine needles?: Top complaints mined from reviews: Durability, Quality-Overall, Compatibility-Overall. The return rate is 0.7%.
When does demand for embroidery machine needles peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the embroidery machine needles niche?: Listings span $5.97–$72.42; the average listing price is $18.37 (sweet spot $15–$100). The average incumbent carries 1,234 reviews — the moat a new listing must climb.

embroidery machine needles

embroidery machine needles market data

Competition & brand share

Demand & seasonality

Top embroidery machine needles search terms

Top embroidery machine needles products on Amazon

Top sellers

Newest

Trending

What buyers say about embroidery machine needles

What buyers love

What buyers complain about

Top return reasons

Common questions

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