Is embroidery machine profitable to sell on Amazon United States?

The niche generates $11.8M/yr across 15 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (34/100).

How competitive is the embroidery machine niche?

5 brands and 34 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.

When does demand for embroidery machine peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the embroidery machine niche?

Listings span $369.27–$3932.50; the average listing price is $1404.63 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.

embroidery machine

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$11.8M

$11.8M/yr · 3.2M searches

Review moat

Great213.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Returns

Bad8.4%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Avg price

Bad$1404.63

avg listing price — sweet spot $15–$100

Price range

Bad$369.27–$3932.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, embroidery machine is a $11.8M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

embroidery machine market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $8.4M–$11.2M; units × avg price
Conversion rate: 0.3%
Avg BSR: #18
Page quality: 0%
Prime: 87%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Brother69%
Poolin20%
smartstitch6%
FUJA3%
FLEURDENZ2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top embroidery machine search terms

embroidery machine2.3M/yr -17.0%0.1% conv.
brother embroidery machine292K/yr +4.5%0.3% conv.
embroidery machines108K/yr +13.2%0.1% conv.
embroidery machine for beginners61K/yr +82.3%0.1% conv.
sewing and embroidery machine64K/yr -13.6%0.2% conv.
maquina de bordado30K/yr +33.4%0.0% conv.
embroidery sewing machine50K/yr -15.0%0.1% conv.
bordadora31K/yr -6.1%0.1% conv.
maquina de bordar29K/yr -28.0%0.1% conv.
sewing machine with embroidery24K/yr -7.3%0.2% conv.

All search terms

Top embroidery machine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brother SE700 Sewing and Embroidery Machine Wireless LAN Connected 135 Built-in Designs 103 Built-in Stitches Computerized 4 x 4 Hoop Area 3.7 Touchscreen Display 8 Included Feet White

Brother$527.054.4★962 rev

Brother Skitch Single-Needle Embroidery Machine powered by the required Artspira mobile app 4 x 4 Embroidery Area Bluetooth Connected

Brother$369.273.4★191 rev

Brother SE700 Combo Embroidery & Sewing Machine with 4 Embroidery Hoops Embroidery Thread Set & Accessories

Brother$645.894.4★29 rev

Brother PE545 Embroidery Machine Wireless LAN Connected 135 Built-in Designs 4 x 4 Hoop Area Large 3.7 LCD Touchscreen USB Port 10 Font Styles

Brother$442.704.5★245 rev

Smartstitch S-1001 Upgraded Embroidery Machine with 10 Needles 1200SPM Max Speed 7 Touch Screen 9.5x14.2 Embroidery Area New Gen of Commercial Embroidery Machine for Flat Hat T-shirt and more

smartstitch$3932.504.8★308 rev

Newest

by launch date

Poolin EOC07 Embroidery Machine 15x 7.9 Large Embroidery Area with 4 Hoops 200 Built-in Designs 7 Touchscreen Wi-Fi &USB Transfer Ideal for Home Business & DIY Clothing Includes Starter Accessories

Poolin$1741.3626 rev

7mo ago

Brother PE545 Embroidery Machine with with 4 Embroidery Hoops Accessories & 40 Spools of Polyester Embroidery Thead

Brother$541.4312 rev

8mo ago

PooLin EOC03 Embroidery Machine 4x4 & 4x9.25 Embroidery Area for Beginners Easy Operation System 130 Built-in Designs 8 Fonts WiFi Design Transfer Home DIY Embroidery Machine with Starter Kit

Poolin$490.8914 rev

8mo ago

Poolin EOM 15-Needle Commercial Embroidery Machine 14.2x9.5 Large Embroidery Area for Small Business User Friendly for Hats Cap & 3D Caps & Daily Orders Auto Color Change & Trim WiFi/USB Transfer

Poolin$3734.3028 rev

9mo ago

FUJA 10 Needle Commercial Embroidery Machine for Hats & Small Business

FUJA$3656.9014 rev

1y ago

Common questions

Is embroidery machine profitable to sell on Amazon United States?: The niche generates $11.8M/yr across 15 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (34/100).
How competitive is the embroidery machine niche?: 5 brands and 34 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
When does demand for embroidery machine peak?: Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the embroidery machine niche?: Listings span $369.27–$3932.50; the average listing price is $1404.63 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.