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Embroidery Hoop

Fail

Demand is soft, at -22.6% this quarter, so Embroidery Hoop is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$1.1M/yr1.5M searches / yr
90-day growth
-22.6%search demand this quarter
Competition
66%top-5 click share · 15 brands · 19 sellers

Flapen Score

Embroidery Hoop against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Embroidery Hoop is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Hoop market on Amazon at a glance

Shoppers on Amazon United States searched for Embroidery Hoop 1.5M times last year and spent an estimated $1.1M. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
5.7%
Market size, estimated
$1.1Ma year
Peak month
November1.7× the quietest month
Top search term
embroidery hoop849K searches a year

02 · Price

A sale here is worth $12.54.

Listings sell for $12.54 on average, from $5.72 to $26.82. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $12.54 that is $50K to $63K a year per listing.

Average price
$12.54under the $15 to $100 sweet spot
Price range
$5.72–$26.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
$50K–$63K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #32 within Needlework. It carries 1,892 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#32in Needlework
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,892per listing
Listings tracked
20

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Embroidery Hoop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

17%

  • Brand 146%
  • Brand 219%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 17%)

Demand

Embroidery Hoop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KBlack Friday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Embroidery Hoop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • embroidery hoop849K/yr
  • embroidery hoops173K/yr
  • embroidery frame66K/yr
  • cross stitch hoop73K/yr
  • small embroidery hoop68K/yr
  • wooden embroidery hoops33K/yr
  • embroidery hoop frame36K/yr
  • large embroidery hoop28K/yr
  • cross stitch hoops25K/yr
  • wood embroidery hoop20K/yr

Reviews and returns

What reviews say buyers love and hate about Embroidery Hoop

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Strength”
2.0%of orders come back
“Very weak”
A buyer, on “Strength”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Embroidery Hoop questions

Answered from the same tracked data.