Embroidery Hoop
FailDemand is soft, at -22.6% this quarter, so Embroidery Hoop is a Fail.
- Flapen Score
- 49 / 100Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 4649
- Market size
- $1.1M/yr1.5M searches / yr
- 90-day growth
- -22.6%search demand this quarter
- Competition
- 66%top-5 click share · 15 brands · 19 sellers
Flapen Score
Embroidery Hoop against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Embroidery Hoop is stronger. Inside it, weaker.
Market
The Embroidery Hoop market on Amazon at a glance
Shoppers on Amazon United States searched for Embroidery Hoop 1.5M times last year and spent an estimated $1.1M. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -22.6%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $1.1Ma year
- Peak month
- November1.7× the quietest month
- Top search term
- embroidery hoop849K searches a year
02 · Price
A sale here is worth $12.54.
Listings sell for $12.54 on average, from $5.72 to $26.82. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $12.54 that is $50K to $63K a year per listing.
- Average price
- $12.54under the $15 to $100 sweet spot
- Price range
- $5.72–$26.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $50K–$63K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #32 within Needlework. It carries 1,892 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #32in Needlework
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,892per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Embroidery Hoop products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
19
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
17%
- Brand 146%
- Brand 219%
- Brand 37%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (9 brands, 17%)
Demand
Embroidery Hoop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Embroidery Hoop search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- embroidery hoop849K/yr
- embroidery hoops173K/yr
- embroidery frame66K/yr
- cross stitch hoop73K/yr
- small embroidery hoop68K/yr
- wooden embroidery hoops33K/yr
- embroidery hoop frame36K/yr
- large embroidery hoop28K/yr
- cross stitch hoops25K/yr
- wood embroidery hoop20K/yr
Reviews and returns
What reviews say buyers love and hate about Embroidery Hoop
We read the reviews and the return reasons for every product selling here.
“Very weak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Embroidery Hoop questions
Answered from the same tracked data.









