Is embroidery frame profitable to sell on Amazon United States?

The niche generates $70K/yr across 113 tracked products. 2 of 30 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the embroidery frame niche?

75 brands and 93 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 34% of demand.

When does demand for embroidery frame peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the embroidery frame niche?

Listings span $6.75–$84.36; the average listing price is $25.99 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.

embroidery frame

Worth a look

Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Avg price

Incredible$25.99

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Review moat

Great196.13

avg incumbent reviews — the moat a new listing must climb

Price range

Great$6.75–$84.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$70K

$70K/yr · 136K searches

Growth

Bad-20.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, embroidery frame is a $70K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Aug. Verdict: Worth a look — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

embroidery frame market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $78K–$104K; units × avg price
Conversion rate: 2.0%
Avg BSR: #254
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 5.9%
Avg brand age: 24 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

75 rising

Sellers

Top-5 brand share

34%

Top 20: 69%

Top-5 click share

21%

Top 20: 50%

Open market

62%

ziqianhard12%
XEmbro8%
AllAboutEmbroideryUA5%
joybest5%
Couple Embroidery Art5%
Bucilla4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top embroidery frame search terms

embroidery frames for display27K/yr -24.8%2.1% conv.
cross stitch scroll frame20K/yr -10.0%0.9% conv.
decorative embroidery hoop19K/yr -5.2%2.4% conv.
cross stitch frames and stretcher bars10K/yr -12.0%1.8% conv.
embroidery scroll frame8K/yr -18.4%2.2% conv.
embroidery display frame9K/yr -24.6%2.3% conv.
cross stitch frames for display8K/yr -23.4%1.0% conv.
needlepoint holder5K/yr -29.8%0.3% conv.
embroidery display5K/yr -29.6%1.1% conv.
frame for embroidery display5K/yr -24.8%2.1% conv.

All search terms

Top embroidery frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bucilla Embroidery Hoop Circle Frame Fits 8 Embroidery Hoop

Bucilla$8.234.5★171 rev

Beech Wood Tapestry Scroll Embroidery Frames Needlepoint Cross Stitch Holder Quilting Frames Needlepoint Holder Stitching Frame for Sewing Cross Stitch Embroidery Projects

ziqianhard$25.214.4★418 rev

Small Beech Wood Tapestry Embroidery Frames Scroll Stitching Holder for Cross Stitch Needlepoint Quilting & Sewing Projects

ziqianhard$22.194.4★418 rev

Qunclay 9 Pcs Large Embroidery Hoop Frame Decorative Imitated Wood Display Frame Circle Oval Octagonal Cross Stitch Hoop Ring for DIY Sewing Craft and Hanging Ornaments Decor (Mixed Shape)

Qunclay$26.824.4★219 rev

XEmbro 8 Inch Wood Embroidery Hoop Frame for Hanging Sewing Ornaments Decorative Round Embroidery Frame for Display Finished Embroidery & Cross Stitch Arts

XEmbro$15.844.4★312 rev

Newest

by launch date

9 Pcs Large Embroidery Hoop Frame Embroidery Frames for Display Imitated Wood Cross Stitch Hoop Circle/Oval/Octagonal Cross Stitch Frame Kits Perfect for DIY Craft Sewing Home Decor

Ceblish$23.218 rev

6mo ago

10Pcs Embroidery Hoop Frame 10 Sizes Imitated Wood Cross Stitch Hoop Oval Square Rectangle Embroidery Hoop for Cross Stitch DIY Sewing Craft Hanging Ornaments Decor 5 Shape

Hokoad$25.858 rev

7mo ago

Janinka Embroidery Hoop 3 Pcs Cross Stitch Hoops and Frames White Rectangular Cross Stitch Embroidery Snap Frame DIY Sewing Tool for Quilting Silk-Painting 6 x 6 8 x 8 11 x 11 in (Mixing Colors)

Janinka$24.13712 rev

11mo ago

DoubleFill Cross Stitch Scroll Frame Set with Plastic Clamps Beech Hardwood Different Sizes Embroidery Frames Needlepoint Cross Stitch Holder Square Embroidery Hoop Holder for Sewing Projects

DoubleFill$39.7421 rev

1y ago

CroBlissful Cross Stitch Scroll Frame Set with Plastic Clamps Beech Hardwood Embroidery Frame Needlepoint Cross Stitch Holder for Sewing Needlework Embroidery Projects

CroBlissful$44.3320 rev