Embroidery Frame
MaybeThe top 5 brands take only 34% of clicks. But demand is soft, at -20.8% this quarter, so Embroidery Frame is a Maybe.
- Flapen Score
- 56 / 100Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 4656
- Market size
- $70K/yr136K searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 21%top-5 click share · 75 brands · 93 sellers
Flapen Score
Embroidery Frame against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Embroidery Frame is stronger. Inside it, weaker.
Market
The Embroidery Frame market on Amazon at a glance
Shoppers on Amazon United States searched for Embroidery Frame 136K times last year and spent an estimated $70K. The top 5 brands take 34% of clicks. Demand peaks in Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $70Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- embroidery frames for display27K searches a year
02 · Price
A sale here is worth $25.99.
Listings sell for $25.99 on average, from $6.75 to $84.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.99 that is $0 to $3K a year per listing.
- Average price
- $25.99inside the $15 to $100 sweet spot
- Price range
- $6.75–$84.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #254 within Needlework. It carries 196 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #254in Needlework
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 196per listing
- Listings tracked
- 113
04 · Newcomers
2 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 30
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Embroidery Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bucilla Embroidery Hoop Circle Frame Fits 8 Embroidery Hoop
- Price
- $8.23
- Rating
- 4.5/5
- Reviews
- 171
- Age
- 1y ago

Beech Wood Tapestry Scroll Embroidery Frames Needlepoint Cross Stitch Holder Quilting Frames Needlepoint Holder Stitching Frame for Sewing Cross Stitch Embroidery Projects
- Price
- $25.21
- Rating
- 4.4/5
- Reviews
- 418
- Age
- 4y ago

Small Beech Wood Tapestry Embroidery Frames Scroll Stitching Holder for Cross Stitch Needlepoint Quilting & Sewing Projects
- Price
- $22.19
- Rating
- 4.4/5
- Reviews
- 418
- Age
- 1y ago

Qunclay 9 Pcs Large Embroidery Hoop Frame Decorative Imitated Wood Display Frame Circle Oval Octagonal Cross Stitch Hoop Ring for DIY Sewing Craft and Hanging Ornaments Decor (Mixed Shape)
- Price
- $26.82
- Rating
- 4.4/5
- Reviews
- 219
- Age
- 3y ago

XEmbro 8 Inch Wood Embroidery Hoop Frame for Hanging Sewing Ornaments Decorative Round Embroidery Frame for Display Finished Embroidery & Cross Stitch Arts
- Price
- $15.84
- Rating
- 4.4/5
- Reviews
- 312
- Age
- 2y ago
Trending
estimated 90-day click momentum
Janinka Embroidery Hoop 3 Pcs Cross Stitch Hoops and Frames White Rectangular Cross Stitch Embroidery Snap Frame DIY Sewing Tool for Quilting Silk-Painting 6 x 6 8 x 8 11 x 11 in (Mixing Colors)
- Price
- $24.13
- Rating
- 4.4/5
- Reviews
- 712
- Age
- 11mo ago

9 Pcs Large Embroidery Hoop Frame Embroidery Frames for Display Imitated Wood Cross Stitch Hoop Circle/Oval/Octagonal Cross Stitch Frame Kits Perfect for DIY Craft Sewing Home Decor
- Price
- $23.21
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 6mo ago

10Pcs Embroidery Hoop Frame 10 Sizes Imitated Wood Cross Stitch Hoop Oval Square Rectangle Embroidery Hoop for Cross Stitch DIY Sewing Craft Hanging Ornaments Decor 5 Shape
- Price
- $25.85
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 7mo ago

Large Beech Wood Embroidery Scroll Frame 2-Part Adjustable Holder for Cross Stitch Tapestry Quilting Sewing Needlepoint Projects
- Price
- $28.50
- Rating
- 4.4/5
- Reviews
- 418
- Age
- 1y ago

MUFEKUM Beech Wood Embroidery Tapestry Scroll Frame - Quilting & Cross Stitch Frame Needlepoint Holder - 17x12
- Price
- $16.65
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 1y ago
Newest
by launch date
9 Pcs Large Embroidery Hoop Frame Embroidery Frames for Display Imitated Wood Cross Stitch Hoop Circle/Oval/Octagonal Cross Stitch Frame Kits Perfect for DIY Craft Sewing Home Decor
- Price
- $23.21
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 6mo ago

10Pcs Embroidery Hoop Frame 10 Sizes Imitated Wood Cross Stitch Hoop Oval Square Rectangle Embroidery Hoop for Cross Stitch DIY Sewing Craft Hanging Ornaments Decor 5 Shape
- Price
- $25.85
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 7mo ago

Janinka Embroidery Hoop 3 Pcs Cross Stitch Hoops and Frames White Rectangular Cross Stitch Embroidery Snap Frame DIY Sewing Tool for Quilting Silk-Painting 6 x 6 8 x 8 11 x 11 in (Mixing Colors)
- Price
- $24.13
- Rating
- 4.4/5
- Reviews
- 712
- Age
- 11mo ago

DoubleFill Cross Stitch Scroll Frame Set with Plastic Clamps Beech Hardwood Different Sizes Embroidery Frames Needlepoint Cross Stitch Holder Square Embroidery Hoop Holder for Sewing Projects
- Price
- $39.74
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 1y ago

CroBlissful Cross Stitch Scroll Frame Set with Plastic Clamps Beech Hardwood Embroidery Frame Needlepoint Cross Stitch Holder for Sewing Needlework Embroidery Projects
- Price
- $44.33
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
75 rising
Sellers
93
Est. top-5 brand share
34%
Top 20: 69%
Est. top-5 click share
21%
Top 20: 50%
Open market
62%
- ziqianhard12%
- XEmbro8%
- AllAboutEmbroideryUA5%
- joybest5%
- Couple Embroidery Art5%
- Bucilla4%
Demand
Embroidery Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Search terms
Top Embroidery Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- embroidery frames for display27K/yr
- cross stitch scroll frame20K/yr
- decorative embroidery hoop19K/yr
- cross stitch frames and stretcher bars10K/yr
- embroidery scroll frame8K/yr
- embroidery display frame9K/yr
- cross stitch frames for display8K/yr
- needlepoint holder5K/yr
- embroidery display5K/yr
- frame for embroidery display5K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Embroidery Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









