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Embroidery Frame

Maybe

The top 5 brands take only 34% of clicks. But demand is soft, at -20.8% this quarter, so Embroidery Frame is a Maybe.

Flapen Score
56
56 / 100
Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 46
Market size
$70K/yr136K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
21%top-5 click share · 75 brands · 93 sellers

Flapen Score

Embroidery Frame against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Embroidery Frame is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Embroidery Frame 136K times last year and spent an estimated $70K. The top 5 brands take 34% of clicks. Demand peaks in Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
2.0%
Market size, estimated
$70Ka year
Peak month
August1.7× the quietest month
Top search term
embroidery frames for display27K searches a year

02 · Price

A sale here is worth $25.99.

Listings sell for $25.99 on average, from $6.75 to $84.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.99 that is $0 to $3K a year per listing.

Average price
$25.99inside the $15 to $100 sweet spot
Price range
$6.75–$84.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #254 within Needlework. It carries 196 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#254in Needlework
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
196per listing
Listings tracked
113

04 · Newcomers

2 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Embroidery Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

75 rising

Sellers

93

Top-5 brand share

34%

Top 20: 69%

Top-5 click share

21%

Top 20: 50%

Open market

62%

  • Brand 112%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Embroidery Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Embroidery Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • embroidery frames for display27K/yr
  • cross stitch scroll frame20K/yr
  • decorative embroidery hoop19K/yr
  • cross stitch frames and stretcher bars10K/yr
  • embroidery scroll frame8K/yr
  • embroidery display frame9K/yr
  • cross stitch frames for display8K/yr
  • needlepoint holder5K/yr
  • embroidery display5K/yr
  • frame for embroidery display5K/yr

FAQ

Common Embroidery Frame questions

Answered from the same tracked data.